To get more moving leads:

1. Build strategic partnerships
2. Optimize your online presence
3. Improve targeted direct marketing
4. Build a strong review & referral system

An optimized online presence positions you to show up in moving company searches. Ibis World reports that in a $23 billion industry, there are over 7,000 competitors. So, moving companies need to improve their Google ranking. A quality website with content and social media efforts builds brand awareness. 

Focus your targeted direct marketing spend on people who are planning a move. Encourage satisfied customers to leave 5-star reviews after they book your service. These reviews improve SEO, build trust, and generate free moving leads. 

This article provides 4 ways to generate moving leads rather than buying leads. By following these tips, you will fill your booking schedule without the need to buy leads.

1. Build Strategic Moving Business Partnerships

Connect with businesses that serve customers who need moving lead providers. Get leads through personal recommendations from trusted contacts. These contacts keep attracting customers without spending on traditional advertising methods. Here are ways to build moving business partnerships:

• Contact real estate agents. Introduce your business to top-selling professionals in your service area. Provide clients service packages and discounts to encourage agent recommendations. Also, send thank-you notes when they refer someone to maintain the relationship. You build strong bonds with families preparing to move through these realtor partnerships.
• Collaborate with storage facilities. Propose a referral arrangement where you leave brochures at their offices for those with an upcoming move. In return, recommend storage units to your clients needing extra space. This partnership targets people in transition, connecting them with your services.
• Partner with home staging companies and related services. Co-host seminars on move preparation. Assist new homeowners during their pending purchase. This way, they can get referrals from real estate pros as other homeowners prepare to sell.
• Establish relationships with mortgage brokers. Provide branded materials for their client packages as their reliable moving partner. These brokers work with active home purchasers. And, this is a direct channel to people who need moving services.
• Create alliances with senior living communities. Reach out to retirement and assisted living facilities. These organizations need reliable movers for their residents. You can be a source of exclusive moving leads focused on senior relocations.
• Network with property managers. Contact companies via email or phone to establish vendor relationships. Provide special rates for tenants when they move in or out to bring in quality leads year-round.

2. Optimize Your Moving Company's Online Presence

Claim and optimize all digital platforms where potential customers search for moving services. A strong online presence generates moving leads organically in your service area. If it is properly maintained, your business becomes consistent in attracting customers. Here’s where to start:

• Improve your Google Business Profile. Update your Google Business Profile with accurate and complete information. Add your business name, address, phone number, website URL, and service descriptions. Upload photos of your trucks, crew, and finished moves.
• Implement local SEO strategies for your website. Create SEO-optimized landing pages for specific neighborhoods or cities you serve. Research keywords that locals use when searching for moving companies. Include these terms naturally in your page titles, headings, and content. Use platforms like Snapps.ai so small moving companies can keep their information consistent across different sites. This tool does not require technical knowledge to build web presence.
• Optimize Google Local Services Ads. Position your business at the very top of search results with a "Google Guaranteed" badge. This program checks your license and insurance and great placement for Google searches. Unlike traditional advertising, you'll only pay for actual leads rather than clicks. It’s good at generating inbound leads with higher chances of conversion.
• Be active and engage in social media. Maintain updated business profiles on platforms frequented by moving customers. Use Facebook ads to reach those who have listed homes or are interested in relocation. Other moving company software reaches people at the exact moment they need service. Social media creates opportunities to get leads that Google cannot.
• Maintain listings on review platforms. Business information needs to be consistent across all online directories and review sites. Yelp Ads and other platforms can boost your organic presence. They help you reach 53% of U.S. customers looking for moving services.
• Nextdoor promotions for local moving services. Connect directly with neighborhood communities where people ask for recommendations. Being active on these platforms presents your moving company as a suggestion. This generates exclusive moving leads in communities where trust and local reputation matter.

3. Improve Targeted Direct Marketing for Moving Businesses

Generate your own leads by focusing resources on prospects who are likely to move soon. This saves on advertising costs and connects you with those who need your services at the moment. One benefit of direct marketing is tracking your business performance in real-time. Email drip campaigns with moving checklists track the exact leads for each campaign. You’ll also see how much moving leads cost through each channel. Below are tips to refine your marketing strategy:

• Target newly listed homes with direct mail campaigns. Look for homeowners who have recently listed their properties for sale. Create personalized mailers that introduce your moving services. Gather address lists from public records or real estate listings to target prospects. Include "10% off your move" offers or free packing supplies to attract customers. Increase contracts by sending mailers and free estimates during peak moving seasons.
• Carry out cold calling to clients. Contact homeowners who have new listings or real estate agents with many properties. Use a script that targets moving challenges, not just selling services. 8.5% of successful conversations generate leads that convert higher than general advertising.
• Set up targeted Pay-Per-Click (PPC) advertising. Capture active searchers by creating PPC ads for moving leads on Google Ads. Bid on keywords like 'movers in [your city]' or 'affordable moving company near me.' Your business shows up when locals look for moving services. Direct these clicks to landing pages with contact forms and maximize conversions.
• Have Facebook Ad campaigns. Reach customers based on their life events, interests, and behaviors. Focus on searches for real estate listings or inquiries about home improvements. All these are signals to create ads that address problems with solutions you provide.
• Create lead magnets to capture contact information. Produce free, downloadable resources like moving checklists, packing guides, or moving cost calculators. Swap these tools for contact info to create a list of people interested in moving services. These resources generate free moving leads that convert through follow-up marketing.

4. Build a Strong Moving Company Review & Referral System

Consider different reward tiers based on the value of the leads generated. For example, if they’re moving to far places, it has higher revenue than a few blocks of moving. Present incentives to referrals who mention these long-distance moving leads. Building a system through referrals delivers long-term value. It is an ongoing source of new customers that grows organically as you please more clients. It creates 3 times a higher source of customers than the average rates for moving companies. Below are tips to create a good review and referral program for quality moving leads:

• Actively ask for customer reviews on platforms. Request reviews from satisfied customers after completing their move. Send follow-up emails with direct links to your Google Business profile, Yelp, and Facebook pages. Gaining positive reviews improves your visibility in local searches. Most consumers, about 92%, read online reviews when searching for local services.
• Produce a structured customer referral program. Create a system that rewards both existing customers and the new clients they refer. A "$50 for you and 10% off for your friend" motivates past customers to recommend your services. Communicate this program after every move in follow-up emails and on your website. 
• Automate your review and referral processes. Create systems that automatically follow up. Use email marketing or CRM platforms to send messages without the need to type manually. Automation gathers reviews and engages referral partners to not miss any opportunities.

5 Site Builders to Generate Moving Leads

• Snapps.ai: Leading website builder for moving companies with its AI-driven platform. At $8 a month, you get mobile-responsive quote forms, service area maps, and customer reviews. The platform's SEO tools rank businesses higher in local searches. Users love its lead generation capabilities without technical expertise.
• Wix: Uses a drag-and-drop interface that makes website creation accessible without design experience. The platform has booking systems, service listings, and customer reviews. It lacks some of the industry-specific features and advanced SEO tools.
• Shopify: An e-commerce platform for moving companies selling packing supplies or subscription services. The platform includes appointment booking, quote generation, inventory, and management tools. Shopify requires technical knowledge and starts at $29 monthly, with extra transaction fees.
• Square Online: A website builder with inventory management, scheduling, and payment processing features. Its performance plan at $26/month includes customer reviews and cart recovery features. Square works well for basic website functionality but lacks targeted marketing features.
• Webflow: Webflow gives moving companies design control with its visual editor. Starting at $29 monthly for its CMS plan, Webflow allows up to three team members to update the site. The web builder requires more time to master and lacks moving industry-specific templates.

Snapps.ai: The Fastest Way to Generate Moving Leads

Snapps.ai simplifies and enhances lead generation. It is fast at generating moving leads through its AI-driven marketing tools that boost visibility. Snapps.ai automates ads, local SEO, and website updates so you don't have to do it manually. Using this website builder in your marketing plan boosts lead generation easily. Focus on your moving services while Snapps.ai generates leads and drives growth.