Use SEO to get leads for your contractor website and rank higher on search engines. Search for high-volume keywords such as “general contractor”, “best contractors for home additions in [city]”, or “landscaping contractors”. To boost local SEO, optimize your Google My Business (GMB) profile and verify your listing. Post your services and customer reviews for credibility.       

Utilize PPC advertising to generate immediate contractor leads. Target specific locations to find the right audience. According to Improvado, a 2019 Factual report reported that 78% of marketers saw an increase in response rates after adopting geo targeting ads and location-based marketing. To minimize wasted ad spend, exclude areas where your business doesn’t operate.                                   

Post contractor projects on social media to attract a larger audience. According to Emplifi, prioritize live content on Facebook to boost its engagement rates. Answer questions on comment sections or host live sessions so users can know your services better. Post timelapse videos of bathroom renovation and an infographic about DIY tips for roof leaks. 

In this article, we discuss the top ways to get contractor leads. We mention key factors when using a lead generation website such as lead management, lead quality, and platform reviews.                                             

1. Improve contractor SEO

Improve SEO by optimizing your Google My Business (GMB) profile. Rank your website for local searches like “kitchen remodel in [city]” or “best contractors in [city]”. Regularly post updates about new projects, industry insights, and promotions. Getting leads may be difficult at first. But doing SEO for your website and GMB displays your expertise so people know you’re ready for business. Doing SEO correctly ranks your site higher in search results. This means potential clients see you as more credible than competitors. 

Focus on targeting local keywords for on-page SEO. This makes sure your contact information and services are accurate across the web. Relevant keywords to use include:

• Emergency repair                                           
• Industrial construction 
• Basement finishing               
• Drywall contractor
• HVAC contractor
• Insulation contractor                     
  

When using local keywords, create a content strategy that includes relevant topics for your niche. Naturally, add your keywords in blogs, descriptions, service pages, reviews, and case studies. Show your knowledge as a contractor by creating high-quality content. Below are blog topics to publish on your site:       

• Effective communication strategies for contractors and clients
• Latest trends in construction materials           
• Benefits of energy-efficient windows     
• Best practices for concrete pouring               
• Ways to write effective proposals for construction projects   

Get backlinks to boost SEO rankings. Having high-quality websites linking to your website tells Google that your site shares reputable information. List your business on contractor directories such as Yelp, HomeAdvisor, Angi, and Houzz. Submit press releases about finished projects to feature services on local news sites.                   

2. Utilize PPC advertising to attract contractor leads 

Utilize PPC advertising through using Google Local Service Ads (LSAs). These are pay-per-lead that have a “Google Guaranteed” badge when appearing at the top of search results. LSAs work best for contractors, doing plumbing, roofing, painting, HVAC, and remodeling.                     

Before doing PPC, understand the business well. Reach out to commercial clients to know keywords that they use when searching for contractors. Check if the conversion tracking is accurate by measuring calls and form fills. Expect low conversion rates if your website doesn’t produce good traffic. On your website, show the services you offer and update contact information. Also, monitor the number of clicks you get and the search terms.

3. Network to promote your contractor services

Network with business groups to connect you to property owners and real estate professionals. Do subcontract work for builders, remodelers, or homebuilders’ associations. Look for Google BNI (Business Networking International) in your area. You’ll receive access to referrals, industry insights, and exclusive projects. Engaging with a referral group is important for business growth.     

Attend industry conferences or home shows to interact with potential clients. If you’re a general contractor, mention services like home construction or renovating commercial spaces. But if you’re a specialty contractor doing flooring services, promote installing tile, carpet, and hardwood. Then distribute your business cards or flyers to make follow-ups.                         

The goal of networking is to build good relationships with clients. Offer high-quality services to people for posting positive reviews about your business. Having a good reputation online boosts trust and attracts a larger audience. Create Also, seek guidance from other contractors with years of experience.     

A Redditor mentioned that networking is doing your job well. Catch up with potential business partners or clients through drinks or dinner. Show them you’re willing to help them with the services they need. Strengthen local partnerships by recommending people for roles where they’re a good fit.           

4. Post contractor projects on social media

Post before-and-after photos of successful contractor projects on social media. Optimize your accounts on Facebook, Instagram, YouTube, and TikTok. Below are creative ways to market your services to a larger audience: 

Be active on Facebook and look for users asking “Does anyone know a contractor who can help with..”. Send them a private message introducing your services and contact information. Join local Facebook groups to know various concerns and preferences of potential clients.         

What are key factors to consider when using a lead generation website for contractors? 

1. Cost vs. return on investment (ROI) - Check if the price per lead is relevant for your average job value. Look for subscription costs and sign-up fees. If the platform’s worth the investment, track how many leads convert into jobs.           
2. Lead quality vs. lead volume - Some platforms generate leads that are just browsing. When focusing on a specific niche, choose platforms that bring homeowners looking for immediate services.         
3. Lead management - Choose a user-friendly interface to effectively track potential customers. Use automation features such as email follow-ups or SMS to increase conversions.
4. Platform reviews - Having a strong review profile boosts conversion rates from leads. Platforms like Angi and Houzz accept client testimonials for credibility. 
   

Using a lead generation website builder is more affordable than using platforms like HubSpot, Leadpages, or OptinMonster. It has features including contact forms, appointment booking, and live chat. Customize service pages for home renovation, basement finishing, kitchen remodeling, attic conversion, or deck building.     

What is the best website builder to get contractor leads?

The best website builder to get contractor leads is Snapps.ai. It's a drag-and-drop platform with widgets such as contact form, calendar scheduling, and chat. These make it easier to market your services to potential clients. Use built-in SEO tools to rank your site on search results. Add relevant keywords like “new home construction”, “insulation contractor”, “commercial contractor”, or “subcontractor”. Also, use social media integrations to post website content on Facebook, Instagram, YouTube, and TikTok.