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5 Best Website Builders for Florists PLUS 8 Florist Website Key Pages You Should Include!

The 5 best website builders for florists are:

  1. Snapps.ai
  2. Squarespace
  3. Hana Florist POS
  4. Mobirise
  5. Wix

Florists need a website if they want to attract more customers. According to a survey by the Society of American Florists, 62% of florists reported increased sales after launching their websites. It strengthens flower shops' online presence and boosts sales. In a study conducted by Floral Management, it was found that flower shops with an online presence saw a 30% increase in repeat customers. 


Custom flower shop websites give your customers access to an online product catalog. It features your product details and visual representations. For instance, a local florist in Austin, Texas, reported that after adding detailed product descriptions and high-quality images to their website, their average order value increased by 15%.

This article will review the 5 best website builders for florists, know their advantages, and key features your website should have.

1. Snapps.ai

Snapps.ai is an AI website builder for florist websites. It offers a user-friendly drag-and-drop interface. This makes it accessible even for those with no technical skills. It also offers strong SEO and performance features that ensure fast load times. It also improves your website’s search engine rankings to attract local customers.

Snapps.ai offers these key features:

  • Pre-designed templates
  • Drag-and-drop editor
  • SEO tools
  • User-friendly interface
  • High security and reliability
  • Mobile Optimization

Snapps offers these value plans:

  • Single Site Pack - $19 /mo
  • Starter Pack - $79 /mo

Snapps.ai Online Reviews

A Quora.com review said that with Snapps.ai, it’s easier to build a lot of websites in a short amount of time. Isabel said that Snapps’ templates are clean and sharp. She also mentioned that Snapps uses schema to help your website rank in the major search engines.

According to a review on G2.com, users find Snapps.ai to be very intuitive and user-friendly. The platform's drag-and-drop functionality is also frequently praised for its ease of use. Additionally, Snapps.ai's SEO tools are highly regarded, with users appreciating the built-in SEO recommendations and analytics. This helps improve search engine rankings. 

Snapps.ai Florist Website Sample

This Snapps.ai sample website features a visually appealing, modern design. The clean layout and high-quality image create an inviting atmosphere, enticing visitors to explore your offerings.

2. Squarespace

Squarespace is another website builder for florists. It offers pre-designed templates and user-friendly design tools. It also provides strong e-commerce capabilities that enable florists to sell their products. Squarespace combines aesthetic appeal with powerful functionality. A report by TechRadar highlighted that 70% of users appreciated the seamless integration of social media and email marketing tools offered by Squarespace. 

Squarespace offers these key features:

  • Customizable templates
  • E-commerce integration
  • Mobile optimization
  • SEO tools

Squarespace offers these value plans:

  • Personal ($16) 
  • Business ($23)
  • Commerce Basic ($28)
  • Commerce Advanced ($52)

Squarespace Online Reviews

A Reddit comment differentiates the pros and cons of Squarespace. The user highlights that it is easy to set up and maintain. It also has decent templates. On the other hand, the user mentions that it might not be the best option if you want SEO functionalities.

Squarespace Florist Website Sample

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3. Hana Florist POS

Hana Florist POS is a website builder tailored specifically for florists. It has POS capabilities that streamline business operations. It offers solutions that integrate e-commerce, marketing tools, and customer management.

Hana Florist POS offers these key features:

  • Custom florist websites
  • Integrated POS system
  • Delivery management
  • E-commerce capabilities
  • Marketing tools

Hana Florist POS offers a free version and the premium plan starts at $19.99 per month.

Hana Florist POS Online Reviews


In a YouTube video, Joseph E., a flower shop owner highly recommends the Hana Florist POS system. He praises the software for being specifically designed for florists, making it an economical and effective tool to run a flower shop. He also highlights the Google Maps integration for delivery routing and the built-in interfaces.

Hana Florist POS Florist Website Sample

This florist website sample showcases the perfect blend of aesthetic appeal and seamless functionality. It is designed for modern florists.

4. Mobirise

Mobirise is another option for creating a florist website. Its drag-and-drop interface simplifies the website-building process. It also offers a variety of customizable templates. Mobirise also supports offline editing, allowing you to work on your site without an internet connection

Mobirise offers these key features:

  • Responsive designs
  • Customizable templates
  • Offline editing
  • SEO management

Mobirise offers these value plans:

  • Free ($0)
  • Start ($11)
  • Pro ($14)

Mobirise Online Reviews

A Trustpilot review from Karthik Raja highlights the user-friendliness of Mobirise. He mentioned how the in-built responsive design easily converts into any device. 

Mobirise Florist Website Sample

This website sample showcases a clean and modern aesthetic. It highlights the beauty of your love for florals. This will draw customers in because it has visually appealing layouts and high-quality images.

5. Wix

Wix is another suitable website builder for a florist's website. It has a user-friendly interface and features designed to help small businesses. The drag-and-drop editor simplifies the design process. It also supports robust e-commerce functionality. This enables florists to sell products online, manage inventory, and process payments securely.

Wix offers these key features:

  • Customizable templates
  • Drag-and-drop editor
  • E-commerce integration
  • Marketing tools

Wix offers these value plans:

  • Free ($0)
  • Light ($24)
  • Core ($36)
  • Business ($43)
  • Business Elite ($172)

Wix Online Reviews

A Reddit review by @photoguy9813 mentioned that Wix is easy to use. On the other hand, the user also highlights how the limitations become obvious the longer he uses it. Wix also tries to lock you into keeping their services.

Wix Florist Website Sample

This beautifully designed website sample offers a perfect blend of aesthetics and usability. It showcases your floral arrangements with its vibrant and intuitive layout.

How To Create a Florist Website?

Step 1: Choose a website builder.

Select a user-friendly website builder that offers templates and features suitable for florists. It should provide drag-and-drop functionality. It should also offer various customization options to make your website easier.


Step 2: Select a domain name.

Choose a memorable and relevant domain name that reflects your florist business. Ensure it's easy to spell and remember, and include keywords related to flowers or your business name.


Step 3: Pick a template.

Choose a template designed for florists or one that you can easily customize to suit your needs. Look for templates that allow you to showcase your floral arrangements with high-quality images and have a clean, modern design.


Step 4: Customize your design.

Personalize your chosen template by adding elements like your logo, color scheme, and fonts. You can create engaging content for each page with a user-friendly layout. Include essential pages like Home, About Us, Services, Shop, and Contact.


Step 5: Set up e-commerce functionality.

If you plan to sell flowers online, you can set up an online store on your website. You can add detailed product pages for each floral arrangement. You can also include descriptions, prices, and high-quality images.


Step 6: Optimize for SEO

Optimize your website for search engines to improve its visibility. By doing this, you will attract more customers. Use relevant keywords in your page titles, descriptions, and content. Also, ensure that your images are optimized for fast loading times. Then include alt text for better search engine indexing. You can utilize the built-in SEO tools provided by your website builder.


Step 7: Launch and promote your website.

Before launching, thoroughly test your website to ensure all links work. You should also check if the design is responsive on all devices. Once everything is ready, publish your website and promote it through various channels. You can also encourage satisfied customers to leave reviews and share their experiences to attract more visitors.

What Key Pages Should a Florist Website Have?

1.Homepage

Homepage serves as the main entry point of your website. It offers an overview of the florist's offerings. It should include a visually appealing design highlighting featured products, promotions, and seasonal arrangements.

2. About Us Page

The About Us page tells your business story. It provides background information on the mission and the team. This page builds trust and connects emotionally with customers by sharing the florist's passion and expertise.

3. Product Page

The products page is the core of the website. It displays the range of floral arrangements, plants, and gifts available for purchase. This page should have clear, high-quality images and detailed descriptions. It should also include easy-to-navigate categories to help customers find what they're looking for.

4. Service Page

The service page helps customers choose the right flowers for specific events. It could be for weddings, birthdays, anniversaries, and funerals. This page can also include recommendations, testimonials, and examples of past work to inspire and guide buyers.

5. Contact Us Page

The Contact Us page offers various ways for customers to get in touch. It includes a contact form, phone number, email address, and store location. This page should make it easy for customers to ask questions or request custom arrangements.

6. FAQ Page

The FAQ page addresses common customer queries about ordering, payment, delivery, and returns. This page helps reduce customer service inquiries. It should provide clear answers to frequently asked questions.

7. Blog Page

The blog or news page can engage customers. You can write articles about flower care tips, trends, behind-the-scenes stories, and special promotions. This will enhance the website's SEO and keep the content fresh and relevant.

8. Testimonials

The testimonials or reviews page showcases customer feedback and experiences. This builds credibility and trust by highlighting positive reviews and successful deliveries.

What are the Best Website Builder Plugins for a Florist Website?

Here are the best plugins for a florist site:

  • WooCommerce: This powerful e-commerce plugin is essential for setting up an online store. It allows easy product listing, inventory management, and payment processing. It is ideal for selling flowers and arrangements online.
  • WPForms: WPForms is great for creating contact forms, order forms, and newsletter sign-ups. It integrates seamlessly with other plugins and provides advanced features.
  • Yoast SEO: It ensures that your florist website is optimized for search engines. Yoast SEO helps with on-page SEO, keyword optimization, and readability. This boosts the site's visibility in search engine results.

Final Verdict: What is the Best Website Builder for Florists?

Snapps.ai is the best website builder for florist websites. It offers pre-designed web designs and e-commerce integration. It allows you to manage orders, inventory, and payments. This ensures a smooth shopping experience for your customers. Snapps.ai also provides comprehensive analytics. It makes your florist website a functional, all-in-one solution for your customers' floral needs. Try Snapps.ai TODAY!

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