Justin Brock uploaded a podcast about how insurance agents can build a website. Local SEO is important for independent agents. It’s challenging to compete nationally because of big organizations dominating search results. Local markets provide significant opportunities for agents who want to optimize their websites. Social media works when agents engage with users through informative and relatable content. According to Salesforce, 78% of customers said in a survey that they’re more likely to respond to personalized messages. Publish content that resonates with clients instead of aggressive sales tactics.
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5 Best Website Builders for Insurance Agents: SEO Strategies & Benefits
The best website builders for insurance agents are:
- Snapps.ai
- Wix
- WordPress
- Squarespace
- Webflow
Having an insurance agent website is crucial to attract more clients. A website builder makes it easier for insurance agents to publish a professional site without coding experience. Its extensive SEO features rank your site higher on search engines. Use relevant keywords in blog posts, case studies, client testimonials, and descriptions. Create high-quality content to boost audience engagement. A website builder’s social media integrations promote services to a larger audience. According to Sprout Social, 57% of consumers will more likely purchase from a brand they follow on social media. Regularly post website content on Facebook, Instagram, and YouTube. Engage with users in comment sections and answer questions about insurance types.
Landon McCarter mentioned insights about why insurance agents need a website. Get a landing page and your brand name. A website’s going to help you get referrals. If you receive a referral from a client, they’ll check information indicated in your site. Include customer testimonials to establish trust and credibility. You don’t need to spend a bazillion dollars on building a professional website.
In this article, we discuss the 5 best website builders for insurance agents. We added SEO strategies and the benefits of using a website builder.
1. Snapps.ai
Snapps.ai is the best website builder for insurance agents. Its user-friendly features customize multiple pages in a single site. Snapps has various pre-made templates that can resonate with your brand identity. Create a client portal to store information like name, address, and mobile number. Its extensive SEO tools rank your site higher on search engines. Other features include:
- Online booking so clients can automatically schedule appointments
- Customizable contact forms to keep in touch with visitors
- Payment options for clients to directly pay in your site
- AI Writing Assistant to enhance blog content
- Document storage to safeguard important or confidential files
- Mobile optimization features to improve user experience
- Social media integrations to promote your services on a larger audience
- Email marketing features to send automated announcements and updates
- Built-in map so users can easily find your physical address
Snapps.ai pricing plans:
- Single Site Pack - $19/month
- Starter Pack - $79/month
- Decade Pack - $159/month
Snapps’ ease of use is like Wix and Weebly. However, its overall functionality completely outshines the two builders. You don’t need to install themes and plugins on Snapps. This reduces the risk of experiencing security vulnerabilities in your site. Snapps offers templates that are professional-looking, beautiful, and responsive. What’s great about Snapps is it constantly adds new integrations and features.
2. Wix
Wix is a no-code website builder with business tools for insurance agents. Work with features in marketing, scheduling, and branding. Use the multiple site collaborators feature if you’re a large agency. This makes it easier to address concerns from clients. Wix’s App Market comprises third-party integrations for your site. Insert apps like Wix Bookings, Wix Chat, and Rabbit SEO Traffic Booster. Other features to use are:
- Scheduling system to manage appointment reminders and bookings
- Custom forms to collect and track customer information
- Payment solutions like Google Pay, Apple Pay, and debit/credit cards
- Live chat feature to directly communicate with visitors
- Social sharing optimization to rank your site on search results
- Facebook & Instagram ads to generate leads
Wix pricing plans:
- Light - $17/month
- Core - $29/month
- Business - $36/month
- Business Elite - $159/month
Consumer Research Studios posted a recent pros and cons of Wix. Hundreds of customizable templates are tailored for your brand identity. Easily adjust design elements without learning how to code. However, Wix has limited advanced features. It doesn’t have the same level of control like WordPress as an open-source system. The paid plans are expensive if you need to use a custom domain and remove ads. Also, Wix’s slow loading speed affects SEO rankings and user experience.
3. WordPress
WordPress is an open-source system that creates an insurance agency website. It has security features like DDos protection, firewalls, and encryption. WordPress has various themes and plugins to boost audience engagement. Insurance plugins include UpdraftPlus, WP Mail SMTP, and Formidable Forms. Also, WordPress has built-in SEO tools to rank your site higher than competitors. Other features to use are:
- Collect payments online so users won’t have to undergo manual transactions
- Google Analytics to track conversions, bounce rates, and search traffic
- Media management to drag-and-drop photos with successful clients
- WordAds to connect your site with the biggest ad publishers like Google AdSense
- Post scheduling to organize content on various social media platforms
WordPress pricing plans:
- Personal - $4/month
- Premium - $8/month
- Business - $25/month
- Commerce - $45/month
While WordPress is the famous CMS today, plugins can slow down your website. You have no choice but to use them if you want your site to function.
4. Squarespace
Squarespace’s modern templates are fit for an insurance business. Easily duplicate pages if you’re planning to add client profiles. This makes it faster to distinguish clients based on their insurance needs and challenges. Squarespace’s podcast support is great for increasing your audience. Starting a podcast channel forms connections with agents and local business partners. Some relevant features include:
- Commenting system for community management and reader feedback
- Email campaigns integration to send automated updates
- Social selling to post website content on Facebook and Instagram
- Email forwarding to make follow-ups with potential clients
- Video libraries to share client reviews and insights about insurance
- AI Blog Posts to quickly draft and publish articles
Squarespace pricing plans:
- Personal - $16/month
- Business - $23/month
- Commerce Basic - $28/month
- Commerce Advanced - $52/month
It's easy to create web pages in Squarespace. You can add sections to add personalization. The contact support is responsive if you experience technical issues. However, a downside is you can’t save forms if you want to leave your site for a while. So you need to complete forms in one setting. Also, you have to immediately publish your site. You can’t save revisions if you want to check your site in live mode.
5. Webflow
Webflow’s advanced features lets you make a website without coding experience. Its responsive web design displays functional elements to improve user experience. Review incoming submissions to the Editor panel. This makes it convenient to track leads that will be converted into customers. Also, you can repeat design elements like buttons into Symbols. Other Webflow features to use are:
- Contact and lead generation forms to secure long-term clients
- Interactive Google maps for clients to easily find your agency’s address
- Password protection to secure client portals and document pages
- SEO meta title and description to rank your site on search engines
- Simple social sharing to post content on Facebook, Twitter, and Google+
Webflow pricing plans:
- Basic - $14/month
- CMS - $23/month
- Business - $39/month
Sam Harrison mentioned the pros and cons of Webflow in a YouTube review. Webflow gives you full control over the layout and design of your site. You don’t need to have coding experience to create a professional insurance website. However, Webflow has a steep learning curve. Its interface is more complex than other website builders. It has no phone support, making it difficult for users who need to resolve issues in real-time.
What Are the Best SEO Strategies Available in a Website Builder for Insurance Agents?
- Keyword research - Identify relevant terms to use like “life insurance quotes” or “health insurance plans”. Use these keywords in blogs, case studies, reviews, and descriptions.
- Content marketing - Create informative blog posts about financial advice, insurance plans, and industry trends. Collaborate with other relevant websites to build backlinks.
- On-Page SEO - Write compelling titles and descriptions for each web page. Structure your content and include keywords using header tags like H1, H2, and H3.
- Technical SEO - Improve user experience through optimizing your site’s loading speed. Make sure all navigation buttons or links are working for mobile users.
- Link building - Build a Google My Business profile to boost online visibility. Then optimize your business listings on other local directories.
What Are the Benefits of Using a Website Builder for Insurance Agents?
- Easy to use - You don’t need to have coding knowledge to use a website builder. Use customization options to insert elements like call, map, contact forms, and calendar. Choose from various pre-made templates tailored to your brand identity.
- Boosts online presence - Website builders have social media integrations to expand your services on a larger audience. Directly share content on Facebook, Instagram, and YouTube.
- Cost-effective - Using a website builder is more affordable than hiring a web developer. Choose from various pricing plans that fit your budget.
- 24/7 accessibility - Your website doesn’t have closed business hours. So it's accessible to users 24/7. Leave a live chat feature to communicate with visitors in real-time.
Can I Promote my Insurance Services on a Website for Consulting Business?
Yes, you can promote your insurance services on a website for consulting business. Create a separate page highlighting your insurance services. Include the benefits of working with you and types of policies you provide. Write blog posts about industry trends and your expertise about insurance. This attracts organic traffic and boosts online visibility. Then cross-promote your insurance services on a consulting services page or vice versa. The best website builders for consulting business have customization options to improve user experience.
Can a Website Builder Get More Insurance Leads?
Yes, a website builder can get more insurance leads. Its built-in SEO features rank your site higher on search results. Use relevant keywords like “insurance company website” and “health insurance”. Include lead capture tools like live chat and contact forms. Communicate with website visitors in real-time to answer questions. Encourage them to fill in their name, address, email, and mobile number in a contact form. This makes it easier to convert leads into potential customers. Also, create informative blog posts to increase your site’s authority and credibility. There are other ways to get more insurance leads like PPC advertising and referral programs.
What is the Best Website Builder for Insurance Agents?
The best website builder for insurance agents is Snapps.ai. It’s a user-friendly platform with widgets to include in your site. Capture leads through widgets like contact forms, phone call, map, and calendar scheduling. Create multiple pages in a single site to organize your services and pricing. Customize pages like client portal, document management, contact information, blog, FAQ, and terms of service. Snapps’ mobile optimization features work for users who often book services using their phones. Also, Snapps’ migration tool transfers your old website to its platform to improve functionality.
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