You need a roofing website to attract customers. According to Roofing Contractor Magazine, 73% of homeowners before making a hiring decision research roofing companies online. In showcasing your roofing services, create a business plan, name, and structure. With a website builder, you can create web pages for payment options, privacy requirements, and insurance.           

Website builders have CRM and measurement tools to analyze user behavior and conversion rates. These tools determine if you’re providing the right content. In a BrightLocal survey, 46% of roofing contractors who use SEO tools in website builders saw their website appear in the top 3 local search results within 6 months. Write blogs about roof installation, leak repair, and other roofing services. A website builder has AI and SEO tools to enhance blog content.                                                               

In this article, we are going to discuss the 5 best website builders for roofing. We added ways to track performance and analytics, features, reviews, and pricing. 

1. Snapps.ai

Snapps.ai Pricing                                                                             

• Single Site Pack - $19/month                                         
• Starter Pack - $79/month                                                             
• Decade Pack - $159/month

Snapps.ai tracks website performance and analytics using:  

• Managing form responses to understand user behavior      
• PDF reports containing data from website tools and projects
• Domain analysis to determine the strongest link profile 
• Journal of events for website progress                                 
• Competitor metrics to know which areas to improve in your site
• Google Business Profile for location insights                         
• Site Health for landing pages, SEO, internal links, and sitemaps
• Rank tracking for your website and your competitors   
• Traffic analytics for Google Analytics, Google Ads, and Google Search Console

Snapps is the best web design platform you can hope for. It has quicker lead generation and easier SEO structure. These features help your website to rank on search engines. The copy feature copies important information with ease. You can create multiple pages in a single site and adjust text sizes on descriptions. Also, Snapps has migration options with the help of customer support.                           

2. GoDaddy

GoDaddy Pricing Plans:   

• Basic - $9.99/month           
• Premium - $14.99/month
• Commerce - $20.99/month 

GoDaddy tracks website performance and analytics using:   

• Google Analytics for tracking website traffic         
• GTMetrix to test your site’s speed                   
• Google Developers PageSpeed Insights to analyze your site’s loading time
• Facebook insights to check recent views, likes, and comments
• GoDaddy Email Marketing that generates link tracking on email campaigns

While GoDaddy has good hosting, a Redditor doesn’t recommend using its Vimeo integration. You’ll be forced to go through Video, and they can shut down your account if it contains censorship issues. There’s also unreliable customer support when it comes to accessing your hard drive to directly upload content.   

3. WordPress

WordPress Pricing                                                                         

• Personal - $4/month                                                       
• Premium - $8/month                         
• Business - $25/month                                                     
• Commerce - $45/month   

WordPress tracks website performance and analytics using: 

• User activity tracking to track page visits and login     
• Clicky that provides real-time visitor data and reports of visitor behavior     
• Piwik PRO Analytics that provides a graphical representation of your website performance             
• Simple History plugin to monitor site settings and security threats
• JetPack plugin to automate social media posts and increase site traffic
• WP Power Stats that provides an overview of your blog performance 

WordPress is easy to use for beginners. It’s a well-known platform for industries, which makes it easy to publish content online. However, WordPress lacks implementation of software updates and internal security features.   

4. Webflow

Webflow Pricing   

• Basic - $14/month
• CMS - $23/month           
• Business - $39/month

 Webflow tracks website performance and analytics using: 

• Humblytics integration to track custom events and monitor CMS performance                                             
• Nocodyletics integration to track clicks, searches, and CMS 
• The Facebook Pixel to understand the actions of users when viewing your site
• Matomo integration that gathers, analyzes, and tracks Key Performance Indicators 

The downside of Webflow is bad SEO tools. You need to manually do internal linking. This may not be the right platform for you if you want advanced SEO tools to rank on local searches. 

5. Squarespace

Squarespace Pricing Plans

• Personal - $16/month
• Business - $23/month
• Commerce (Basic) - $28/month
• Commerce (Advanced) - $52/month   

Squarespace tracks website performance and analytics using: 

• Traffic sources to check which press articles lead to the most sales
• Commerce analytics to track revenue and orders
• Commenting system for reader feedback and bulk comment management
• Acquisition analytics to get insights about keywords that drive traffic to your site on Google           
• Engagement analytics to track popular content, activity log, and form and button conversions

Squarespace has awful domain management features. You may have difficulty trying to do simple tasks like payment methods and bulk updates. Also, customer support is slow and non-existent when you need help with technical issues.

Ways to Track Performance and Analytics for a Roofing Website Builder 

1. Use comprehensive analytics tools - Use Google Analytics, Clicky, and Adobe Analytics. Some key metrics to track are user behavior, website traffic, and conversions.     
2. Track user engagement - Use heatmaps and session recordings to visualize where users are visiting your website. 
3. Monitor website speed - Use tools like GTMetrix and Google PageSpeed Insights. These tools provide recommendations to improve your site’s functionality. Some factors to optimize include image optimization, caching, and server response time. 
4. Analyze SEO - Use Google Search Consule to identify relevant keywords and provide high-quality content. Build backlinks from other reputable websites to boost search rankings.                                                 
5. Pay attention to user feedback  -  Utilize your site’s customer support options to address questions related to roofing services.                                   
6. Monitor social media management - Track your site’s social media performance based on user engagement, traffic, and conversions.

What Features Should a Website Builder for Roofing Contractors Have? 

1. Contact forms - Encourage customers to provide their name, phone number, email, and address.             
2. Image galleries -  Add before-and-after images of your roofing services. Images include your scope of work, challenges, and implemented solutions.                 
3. Appointment booking - Allow potential customers to schedule online appointments for direct assistance. 
4. Calendar integration - Add a calendar integration to organize dates and avoid conflicts. 
5. Blog integration - Provide informative content about roofing, trends, and tips for homeowners. Producing high-quality content in blogs can also improve search engine rankings.   
6. Online payments - Use various payment options so customers can directly pay online. This comprises digital wallets, bank transfers, credit cards, and debit cards.

Can a Website Builder Get More Roofing Leads?  

Yes, a website builder can get more roofing leads. Website builders have SEO tools to help your website rank on search engines. Use the image gallery feature to provide before-and-after photos of roofing services. Also, customize contact forms for lead generation and direct communication with customers. The 5 ways on how to get more roofing leads have significant pain points to expect when promoting a roofing business online.          

What is the Best Website Builder for Roofing?  

The best website builder for roofing is Snapps.ai. It has relevant features like contact forms, image galleries, booking systems, and blogs. You can choose from various pre-made templates based on your brand identity. It has AI and SEO tools to enhance blog content for readers. Also, you can move an old website to the platform using migration tools. It has reliable customer service support to assist you in building a successful website.