Getting leads is important to have a successful insurance business. Build a professional website that ranks well on Google search. Use SEO and apply relevant keywords like “home insurance”, “auto insurance”, or “health insurance”. Add these keywords to your blogs, descriptions, and case studies. 

Utilizing PPC advertising is a fast way to get leads. Facebook ads generate fresh leads once you learn the process. Make calls to potential customers or make a text for booking appointments. Also, post your services and insurance tips to increase online visibility. According to Invoca, phone calls convert 10-15x more revenue than web leads. Communicate with your target audience in the comments section by answering questions and providing effective solutions.         

Expand your network in the community to know common challenges about getting insurance. 84% of customers place high value in an agency that gives back to the community, based on Nationwide. Visit senior centers, apartments, retirement communities, and food banks. Expand your target audience through creative advertising. Print and distribute flyers to events and conferences. Community networking gets your business name to spread quickly and build referrals. You earn a person’s trust and they’re willing to vouch for you. Do cold calling and try to make 100 calls. Consistently doing this will boost your success for leads.                                               

Social media marketing gives opportunities to meet more customers and business partners. According to WebFX, 66% of marketers after investing six hours weekly on marketing would find new leads on social media. Use platforms like Facebook, YouTube, Instagram, and LinkedIn. Give advice when selecting the right life insurance for your family. Explain different policies related to liability insurance and property insurance. Also, post high-quality photos of communicating with clients during appointments or events.           

In this article, we discuss the 4 ways to get more insurance leads. We offer insights from Reddit and YouTube and email marketing elements. 

1. Optimize a professional website 

A website acts as a dashboard where you can quickly generate leads. Apply various digital marketing strategies like PPC, social media, and SEO in one place. Update case studies to prove credibility and effectiveness of services to satisfied clients. Create blogs discussing insurance myths, tips for savings, and ways to choose the right insurance. You don’t need to hire a web developer if you’re on a budget.   

Use a website builder and pick a template that resonates with your brand identity. A Redditor suggested doing a Google or YouTube search for “high converting website layouts”. This makes it easier for potential customers to find you. Then research and apply SEO practices to rank your site on search engines. Use relevant keywords in blogs, case studies, reviews, and descriptions. SEO is everything, from date, time, keywords, to the photos you upload.         

Also, don’t forget to build a Google My Business Profile to attract local clients. Insert your website link to your profile for users to learn more about your services. If you have the budget, hire a digital marketing agency specializing in insurance professionals.       

2. Apply PPC advertising

Pay-Per-Click (PPC) advertising generates high-quality leads for an insurance business. It targets specific interests and demographics so your ads reach the right people. PPC ads are shown on relevant apps and websites. Promote your services to a larger audience for more chances of high conversions. The following are advantages of PPC advertising:       

• Precise targeting - Bid on specific keywords like “life insurance”, “health insurance”, “car insurance”, or “home insurance”. Reach people who are interested in financial planning.                         
• Cost-effective - Set daily budgets to allocate funds and to control spending habits. Easily acquire leads every time you pay when someone clicks on your ad.
• Measurable results - Detailed analytics measure the performance of your ad campaigns. To maximize ROI, use data to refine ad copy, bidding strategies, and targeting.   
• Flexibility and control - Adjust your campaigns according to business goals and performance. Have 100% control of your budget and bidding strategies.
  

A Redditor mentioned needing a bigger budget for insurance. You’ll look at a 2-3% lead conversion rate even with the warmest leads. Insurance is a boring industry, and people only switch if they need to. Insurance leads are also expensive, so expect a per lead cost of more than $8. You’ll need more than $25 a day if you want to get results. Also, stick to lead generation through remarketing existing website traffic for a low budget. Another Redditor recommended geo-targeting to your neighborhood. Your website needs to have PPC sub sites that aren’t accessible with phone numbers, email addresses, and phone numbers.                                                

3. Expand your network     

Build genuine connections with local businesses to get more insurance leads. Attend industry conferences and community events. Get referrals through charity boards, local chambers, monthly mixer meetings, and community organizations. These are the backbone of networking that will help you get long-term clients. Join the Business Network International (BNI) and check its website for forming chapters. Also, reach out to an area director if you want to start a networking group. A Redditor suggested joining a local real estate chapter as an affiliate to meet agents and their mortgage partners.                           

Here’s how networking can get commercial insurance leads:

• Identifying opportunities -  Attend trade shows, seminars, and industry conferences to connect with potential partners. These events have opportunities to learn to network with decision-makers and industry trends. 
• Building relationships - Build trust and credibility to new clients. Delve into meaningful conversations, offer high-quality services, and share industry insights.
• Expanding your network - Connect with former classmates and colleagues to build referrals. Also, reach out to family and friends and encourage them to promote your services.
  

4. Utilize social media marketing

Promoting your services on social media platforms can get more insurance leads. Platforms like Facebook, Instagram, YouTube, and LinkedIn have billions of active users. These provide a large audience to boost your online presence. Here’s how to use social media marketing to get leads:                               

• Identify your target audience - Search for your target audience’s age, gender, income level, and location. Discover what insurance-related problems they are currently facing.
• Select the right platforms - Facebook is good for engaging in a larger audience. Check real-time news and updates on Twitter. Then use LinkedIn for connecting with industry professionals.
• Engage with your audience - Actively engage with your followers to build genuine relationships. Comment on Facebook posts or offer your services in groups. Share your expertise when taking part in discussions about finances. Explain the differences between general liability insurance and public liability insurance.
  

Visit Facebook groups if you want to network with a larger audience. Jumpstart Go is a famous Facebook group that helps insurance agents deliver successful marketing strategies. You’ll meet insurance partners and potential clients to increase your referrals.   

If you want your Facebook or Instagram page to grow, post things people want to interact with. Post long form content like blogs tailored for your local area. Share stories of the ups and downs of your insurance agency. Increase engagement by sharing personal stories from satisfied clients.                   

A Redditor recommended splitting your personal and professional contacts. You don’t want to overwhelm your friends and family with insurance posts. However, randomly share some of your business posts on your personal page. Do this if you think it’s going to draw the right attention. The Redditor had a client who became obsessed with their agency owner. The woman found my agent’s husband and made appointments with him.                  

What Email Marketing Elements Fit in Lead Generation for Insurance?           

1. Compelling subject lines - Attract potential clients using powerful language. Clearly state the value proposition of your insurance services. Apply dynamic content to reference the specific needs of visitors.       
2. Strong call-to-action - Place the CTA button in a visible location. Use strong CTAs like “Get a Free Quote” or “Book a Consultation”. 
3. Mobile optimization - Optimize your emails for mobile divides and use a simple layout. All navigation links and buttons must work when users view your site on smaller screens.                                   
4. Personalized email templates - Divide your email list into sections based on interests, behavior, and demographics. Personalize your content based on your services and client preferences.
5. Tracking and analytics - Measure the percentage of leads converted into customers. Try different CTAs, subject lines, and content when optimizing email campaigns.
   

Can I Promote My Insurance Services On a Website for Financial Advisors?

Yes, you can promote your insurance services on a website for financial advisors. Partner with financial advisors to expose your insurance services to a larger audience. Create a separate page containing tips about finding the right insurance policy. Include client testimonials as video interviews to establish credibility. Financial advisors can include blog posts about types of insurance like home insurance, flood insurance, and business insurance. The best website builders for financial advisors have available templates to use for your insurance site. 

Can a Website Builder for Insurance Agents Get More Leads?

Yes, a website builder for insurance agents can get more leads. Website builders have built-in SEO tools to rank your site higher in search engine results. Use relevant keywords in blogs, descriptions, case studies, and client testimonials. This makes it easier for potential clients to find your business. Customize contact forms to generate faster leads. Users must input information like name, address, email, and mobile number. Also, include an online booking system so clients can immediately schedule an appointment. The best website builders for insurance agents offer relevant features to improve user experience.         

What is the Best Website Builder to Get More Insurance Leads? 

The best website builder to get more insurance leads is Snapps.ai. It’s a drag-and-drop editor with features like appointment booking, built-in map, payment options, and document management. Increase leads through customizing contact forms. Encourage visitors to submit their name, address, email, and mobile number. Potential customers can directly set an appointment using Snapps’ calendar scheduling tool. Create your clients’ portals by creating multiple pages in a single site. Add other relevant pages like client testimonials, case studies, and blogs.