The jewelry industry is very competitive, encouraging business owners to get more leads. Establish a strong social media presence to attract customers. Create accounts on Facebook, Instagram, Pinterest, TikTok, and YouTube. According to ProProfs, 30% of customers say a brand they follow on social media influences their purchasing decisions. Start with posting engaging content about your products. Post high-quality photos of jewelry cleaning, gemstone plating, and polishing.                     

Give loyalty programs to encourage potential customers from purchasing your jewelries again. Create informative blog posts about styling, tips, and latest fashion trends. Add your blog page to your website to increase conversion rates. Use SEO tools to rank your site higher on search results. Consider using a website builder if you’re on a budget. It has affordable pricing plans and you don’t need coding knowledge to build a site.           

Connect with jewelry designers and artisans who can give contacts and valuable advice. According to Exploding Topics, 47% of small businesses say that networking at local events contributes to their growth. Showcase your products during craft shows and local events.

In this article, we discuss the top 4 ways to get more jewelry business leads. We added additional tips and challenges for lead generation.

1. Prioritize social media

Social media helps users immediately discover the products and services they need.  Showcase images and videos of your products on Facebook, Instagram, TikTok, and Pinterest. List available services like laser jewelry repair, rhodium plating, and stone replacement. The following are the benefits of using social media for jewelry marketing:               

• Targeted audience reach - Social media platforms reach specific demographics and interests. But you can even connect with a global audience to expand your customer base.                             
• Brand awareness and engagement - Establish a strong brand identity through audience engagement. Answer common questions and address concerns to elevate user experience.
• Cost-effective marketing - Leverage organic reach to attract customers without significant advertising costs. Social media platforms have affordable options to target specific audiences.     
• Drives website traffic and sales - Insert links in your social media posts directing users to your website or online store. 

Focus on posting short content using TikTok and Instagram reels. These platforms are great for discoverability. Start with creating TikTok videos, then cross post them to your Instagram reels. Don’t forget to use trending sounds that resonate with your audience. Example clips are tutorials on engraving and jewelry cleaning.                                                       

On Instagram, focus on converting your followers into customers. Enhance your posts with more direct call-to-actions and use shopping features. Experiment with different content styles on TikTok. Work on time-lapse videos or behind-the-scenes of rhodium plating or jewelry restoration. These styles focus more on fun and creativity instead of formality. Also, know the best campaigns with gift giving. Try Facebook’s “life events” audience and check people’s preferences.                                                                                       

2. Engage with influencer partnerships

Many jewelry businesses constantly look online for influencers. This is crucial if they recently launched a new product and are looking for ambassadors to promote it. Influencers often get tons of commission-based emails from brands that want to work with them.

Influencer partnerships expand your business to a larger audience. They have a big following list that makes users trust their recommendations. Here are creative ways to do influencer partnerships:

• Personalized styling sessions - Work with an influencer to host live shopping sessions via TikTok or Instagram. Create personalized lookbooks featuring your jewelry through blog posts, Instagram Reels, and TikTok videos. 
• Pop-up shops - Host pop-up shops in trendy locations with influencers. They can join meet-and-greets and promote the event to their followers. 
• Charitable partnerships - Support a cause that aligns with your brand’s values. Donate the portion of your jewelry proceeds to a charity.             
• Hashtag challenge - Use trending and engaging hashtags to encourage followers to share photos and videos wearing your jewelry.

Tracy Matthews interviewed Brittany Hennessey about connecting with influencers to grow a jewelry brand. Educate your target audience about skin sensitivities and jewelry materials. Share cute and trendy outfit ideas incorporating your jewelry. Always display social proof through customer testimonials to boost brand reputation.    

3. Make a website

Having a website is the best way to get more jewelry business leads. Use lead-capturing features like contact forms, email sign-ups, and social media integration. Specify services like jewelry repair, ring sizing, restringing, and polishing. Here’s why having a website is important to get leads:

• Accessibility - Your website is accessible to all users 24/7. So potential customers can browse and purchase available products depending on their convenience.
• Enhanced brand visibility - Improve your search engine rankings through using SEO features. Add relevant keywords in blogs, descriptions, and customer reviews.
• Effective marketing tools - Send newsletters, updates, and targeted promotions after collecting emails adresses.
• Data-driven insights - Receive valuable insights through tracking website traffic, sales, conversion rates, and user behavior.

The goal to have a successful website is to establish trust. The trust factor is massive when trying to sell to people. This applies to big dollar items like jewelry because people want to know if it’s legit. No matter how many promotions you do, your business won’t grow if you can’t convert traffic to sales.                     

McKenna Beverly posted a tutorial on how to make a jewelry Shopify website. Use Canva when designing web banners, adding elements like text boxes and images, and setting dimensions. Categorize products through importing a collection list. Add a customer reviews section with product links and star ratings. Lastly, include an email sign-up form, Instagram section, and blog to attract visitors.     

4. Start a loyalty program

Loyalty programs get more jewelry business leads through repeat customers. Encourage customers to return to your online store through personalized rewards. Loyalty programs give motivation to consumers to redeem points and rewards per transaction. Having loyal customers lets you sell multiple products within a year.

The best way to build loyalty is to automatically enroll the user as soon as they make the first purchase. It may not be effective if you encourage them to join at a later point. Remember that you can’t build loyalty unless you’re giving something in return for that loyalty. This can be free shipping, gifts with purchase, referrals, and points.

A Redditor mentioned that giving things without value to a customer isn’t giving a reward. This applies to giving a reward for doing something that a customer would already do. Try not to waste programs with points and stamps. Your focus is to research your target audience’s preferences.

What Are the Additional Tips for Generating More Jewelry Leads?

1. Create a mobile-friendly website - Make sure your website’s pages, layouts, elements, and links are working in mobile.       
2. Take high-quality product photography - Use high-resolution photos and videos to showcase your jewelry products.  
3. Prioritize personalization - Improve user experience in email list, social media, and website content. Share content like gift ideas and style guides to align with your customers’ preferences.            
4. Give exceptional customer service - Offer repair and cleaning services to boost brand visibility.

What Are the Challenges for Lead Generation in a Jewelry Business?

1. Trust and credibility - Customers may be skeptical about purchasing from a new brand. Encourage customers that you offer high-quality and sentimental products despite being expensive.                       
2. Competitive market - The jewelry industry has emerging designers and established brands eager to attract customer attention. Provide unique selling propositions to differentiate your brand from competitors.                 
3. Changing customer preferences - Buying behaviors and needs are constantly changing. Adapt to new technologies and stay updated with the latest trends to get leads.             
4. High-value and low-volume products -  Fine jewelry made with precious metals have high prices. A few sales can generate substantial revenue because of the high price point. Building genuine relationships with high-value customers is crucial for referrals.                             
5. Economic factors - These can affect consumer spending on jewelry. Adjust your marketing strategies and be willing to adapt to changing economic conditions.

Can I Promote my Jewelry Products on a Website Builder for an Etsy Shop?

Yes, you can promote jewelry products on a website builder for an Etsy shop. Insert a link to your Etsy shop on the homepage of your website. This makes it easier for users to access another platform for online shopping. Use social media integrations to promote your products on Instagram, Facebook, and Pinterest. Provide informative content on blogs and use SEO to rank your site higher on search results. The best website builders for Etsy Shop have e-commerce features to improve user experience.      

Can a Website Builder Get More Jewelry Business Leads?

Yes, a website builder can get more jewelry business leads. Use relevant features like payment options, secure checkout, product descriptions, and customer reviews. Features such as contact forms, live chat, and email marketing generate leads. Send contact forms for customers who win seasonal giveaways and discounts. Leverage email marketing through sending updates, newsletters, and promotions. The best website builders for jewelry businesses integrate with social media platforms to sell your services to a larger audience.  

What is the Best Website Builder to Get More Jewelry Business Leads? 

The best website builder to get more jewelry business leads is Snapps.ai. Its features, such as live chat, email, and contact forms, generate a steady flow of leads. Improve user experience using features like inventory tracking and product gallery widget. Having a website that generates leads is crucial since it has free traffic and is consistent, while platforms like HomeAdvisor and AdWords are expensive. Snapps’ AI and SEO tools enhance blog posts to rank your site on search results. Also, insert social widgets in your site to promote products on Facebook, Instagram, YouTube, Twitter, and Pinterest.