1. Include Easy-To-Fill Forms on Your Website

Adding easy-to-fill forms to your website enhances your lead generation strategy. This is because it simplifies the lead capture process. A form collects info from potential customers, such as their names, email addresses, and the services they’re interested in. It should be well-designed to remove any barriers, making it quicker and easier for visitors to become leads. Here are some tips to design forms for simplicity and usability:

• Limit the fields. Focus on essential details like name, email, phone number, or business type. Avoid overwhelming visitors with too many questions.
• Use clear labels. Clearly identify each field. This way, users know what information to provide.
• Mobile-friendly design. Optimize forms for mobile devices. Many users access the site via smartphones.

In addition, position forms on pages where visitors are most likely to engage, such as:

• Homepage: Capture interest from casual browsers.
• Landing pages: Tie forms to your lead generation campaigns or Google Ads.
• Blog posts: Use forms alongside content marketing to convert readers into leads.
• Contact page: Make it easy for potential clients to get in touch.

To encourage form submission, offer something in return, like:

• Free resources: E-books, templates, or guides tailored to your buyer persona.
• Exclusive offers: Discounts or promotions for new customers.
• Access to gated content: Premium articles, whitepapers, or webinars. 

Website builders like Snapps.ai make adding forms easy. With simple drag-and-drop tools, you can quickly create forms that fit your website's design. You can choose from pre-made templates or create your own. Get it up and running in no time. A Redditor says that lead forms are the easiest conversion tool to set up and probably the most trustworthy for tracking new leads.

2. Retarget Users Who Have Interacted With Your Ads

Retargeting users who have interacted with your ads is an effective way to nurture leads and drive action. This strategy re-engages individuals who showed interest but haven’t yet become customers. It increases your chances of converting them into sales.

Start by identifying the users who interacted with your ads. This includes clicks, video views, or engagement with posts. Use tracking tools like pixels and cookies to collect this data. Then, segment your audience into categories, like new leads or returning visitors. Some of the benefits of retargeting include:

• Increased brand awareness. Retargeting keeps your business visible to people who are already familiar with your brand.
• Increased conversions. Engaging users who have already shown interest is likely to result in more qualified leads and new customers.
• Improved lead scoring. Retargeting lets you focus on high-intent users. It helps your sales team prioritize their efforts.

3. Segment Your Email List Based on Different Factors

Segmenting your email list lets you send tailored messages that speak directly to the interests and needs of your recipients. It helps you:

• Target potential leads and qualified leads with relevant content.
• Identify trends within each group and adjust strategies to better engage them.
• Increase sales by making your messages personal and relevant to each lead.
• Strengthen brand awareness and customer satisfaction.

When building your email segments, consider these factors:

• Demographics: Group your email list by age, gender, income, or location. For instance, local businesses use demographic data to target local leads or potential clients in their area.
• Behavior: Segment based on actions such as website visits, purchase history, or email engagement.
• Buyer persona: Create segments based on who your ideal customers are. Understand their goals, challenges, and what motivates them to buy. Use this information to send messages that speak directly to their needs and interests.
• Lead scoring: Use lead scoring to separate qualified leads from less engaged prospects. This ensures that your sales team focuses on the most promising people.
• Business type: Differentiate between B2B (business-to-business) leads and B2C (business-to-consumer) leads.
• Source of lead: Track where leads come from, like Google Ads, your website, or a contact form. This shows you which channels bring in the most valuable leads, allowing you to focus your efforts there.

One Redditor says that email segmentation supports small businesses' marketing efforts. According to them, start by targeting those who engaged in the last 30 days. This approach increases the chances that people will open and click your emails. Better results improve your reputation as a sender, which helps you reach more people.

In contrast, mass emails without segmentation perform poorly. They have lower engagement and harm your reputation. In turn, your emails may be marked as spam or blocked. So always start with segmentation. Then, slowly expand your audience. This improves email delivery and campaign success.

How Do You Get People to Your Small Business Website and Start Generating Leads?

• Build a website that speaks to your audience. Lead generation begins with your website. Use the best website builder for small businesses like Snapps.ai to create a simple, mobile-friendly site. Make sure it loads quickly, offers useful information, and ensures a smooth experience. A good design boosts interaction and builds trust.
• Don't skip SEO. Help potential customers find your website. Focus on keywords your audience uses and include them naturally in your site content. This improves your search visibility and attracts leads looking for your product or service. If you're a local business, make sure to claim and optimize your Google Business Profile.
• Never forget content marketing. Create engaging and valuable blogs, guides, and videos to solve your audience's common problems or questions. Tailor this content to your buyer persona. This makes your business a trusted information source and thus generates leads.
• Turn satisfied customers into advocates. Your existing customers are a valuable resource for bringing in new leads. Ask happy customers to leave reviews or recommend your business. Their positive experiences build brand awareness and attract more potential clients.

What Is the Best Way To Get Leads for a Small Business? 

For a small business, having a professional website is the most effective way to generate leads. Focusing on your website means driving better results for you. Small businesses that need done-for-you websites benefit from website builders like Snapps.ai. This is because it streamlines the process.

To make your website more effective, every page should prompt a specific action. This could be signing up for a newsletter, requesting a quote, or making a purchase. CTAs like “Contact Us” or “Get Started Today” turn visitors into qualified leads. Another aspect to consider is to make your website simple for visitors to share their info with you. Short forms asking for basics like name and email bring in quality leads. These won't scare people off with too many questions.

Lastly, don't forget to track how people are using your site. Which pages get the most traffic? Where are visitors dropping off? Tools like Google Analytics let you see what’s working so you can tweak your site to generate more leads. 

Your 24/7 Lead Generation Solution for Small Businesses

As you know, building a website is hands down the best way to get more small business leads. A good website works for you 24/7, giving potential customers a way to find, learn about, and contact you anytime. With platforms like Snapps.ai, creating a professional website is simple and effective.

While other strategies like email marketing, social media, and local events are great, they don’t provide the same consistent visibility a website does. If you’re serious about growing your leads, invest in a quality website. Snapps.ai is your trusted website builder for businesses. We always make it easy to create and manage a site that gets results.