Digital and traditional marketing are both effective in the roofing industry. Door knocking is a common strategy to directly interact with customers and check roofing conditions for improvement. If you have a residential or commercial roofing company, leave business cards and small pamphlets. Based on Better Business Bureau, 72% of consumers use a local business if they received a brochure or business card.                                               

Digital marketing strategies like SEO generate faster leads. Using relevant keywords and creating high-quality content in blogs can increase customer engagement. Remember that dealing with SEO is a long-term investment. You’ll need a sufficient budget for other marketing strategies like PPC advertising.                                           

In this article, we discuss ways to get more roofing leads. We include significant pain points to expect and the pros and cons of buying a lead list. Also, there's a bonus insight at the end of the article to help you creatively promote your business.                                                                                                   

1. Focus on Search Engine Optimization (SEO)

SEO gets your roofing website to rank on search engines. SEO for roofers involves securing more projects. For  many businesses, organic search has a high ROI. Unlike paid advertising, SEO can generate more leads without ongoing costs.                             

A Redditor mentioned that duplicate blog content is outdated for SEO. So, it’s important to prioritize unique content for your target audience. A solid SEO strategy for roofing leads has regular updates, on-page optimization, technical health, and backlink building.                                                       

Another Redditor suggested creating location-specific pages for your roofing website. Target more specific types of inspections, repairs, and installments to unlock keyword potential. Also, optimize local SEO through Google My Business listings and encourage customer reviews.         

2. Create a strong online presence     

Create a profile on Facebook, Instagram, LinkedIn, and YouTube to reach a wider audience. To make your profile stand out, share before-and-after photos of completed projects and tips for roof maintenance. Engage in live Q&A sessions so roofers can directly interact with homeowners. Also, paid social media advertising boosts leads and reaches specific demographics near your service area.        

A Redditor suggested creating a NextDoor account. Local roofing contractors get more leads using this platform than Instagram or Facebook ads. Another Redditor suggested using Google because it has higher ROI than Facebook and it’s easier to manage. Optimizing Google leads is recommended for roofers who are on a budget.   

Twitter is great for providing informative content about capturing leads for roofing services. Most Twitter users attract the right audience through storytelling. Share your insights and experiences about securing high-quality leads. Here's how to get roofing leads on Twitter:                                                                 

1. Optimize your profile - Use relevant keywords like “roofing” and “roof repair” in your profile description. Add a professional image to establish credibility for your business. Make sure a website link is displayed on your profile so users can directly book services.                
2. Use relevant hashtags - Identify hashtags commonly used by users in the roofing industry. Use hashtags that have a combination of broad and niche keywords. 
3. Engage with your audience - Post informative tips and videos related to roofing. You can also participate in discussions related to the roofing business and offer your expertise.                       
4. Run targeted ads -  Use Twitter’s advertising platform to promote your roofing services. Monitor the performance of your ads to measure their effectiveness and know which points to improve.           
5. Add Twitter lists - Note competitors, influencers, and potential customers for your roofing business. Then interact with them to build relationships and generate leads.

3. Use Pay-Per-Click Advertising (PPC)    

Prominently display ads on search results pages and increase conversions. PPC campaigns can be set up in a day so roofing companies can rank at the first page of Google. Also, PPC can be cost-effective since advertisers only pay when users click their ads.         

Google Ads is a popular platform for roofing PPC campaigns. A Redditor mentioned that they make $2,000 a month on Google ads, staying busy between leads and referrals. Google Ads is good for businesses that offer a lot of cash for successful results. Another Redditor mentioned the importance of having a good website.           

4. Network with local businesses       

Some ideal businesses for roofing partnerships include general contractors, real estate agencies, home improvement stores, and home inspection companies. A Redditor suggested joining the Chamber of Commerce or any local networking organization. Consider attending networking events for local businesses. Form connections to increase your company’s reputation to build trust for potential customers.               

5. Engage with the community    

Build trust through actively participating in community events like cultural festivals and charity runs. Include your logo on event banners and team jerseys for brand recognition. Other community activities are educational workshops, volunteering for disaster relief, and partnering with other local businesses.                   

A Redditor mentioned that door to door is an effective way to generate leads. Face-to-face interactions establish trust with customers. They can directly ask questions about roofing needs. Visiting homes is a great way to assess a customer’s roofing condition and identify areas for fixing.                                                                                

What Are the Significant Pain Points in Getting Leads for Roofing Businesses?      

1. Seasonality - Roofing projects are seasonal, and peak demand occurs several times of the year. It may be difficult for you to sustain consistent leads if you’re aiming to increase revenue.                     
2. Considerable investment - Having a roofing business requires significant investments for homeowners. This can cause longer sales cycles and the need to track long-term results.                               
3. Numerous competitors - The roofing industry is highly competitive, and this can be challenging for your business to stand out.             
4. Geographic limitations - Roofing businesses serve a specific geographical location. As a result, their services are limited to other areas that need immediate roofing services.
5. Digital marketing challenges - Some roofing businesses are struggling in establishing a strong online presence because they don’t have proper digital marketing strategies.
6. Expensive acquisition - Acquiring high-quality roofing leads through traditional advertising methods is expensive. This may not be suited for small businesses that are still tight on budget.     

What Are the Pros and Cons of Buying a Lead List for Roofing Companies?   

Can a Website Builder for Roofing Generate Leads?

Yes, a website builder for roofing can generate leads. Website builders have SEO tools for your roofing website to rank faster on Google’s search results. Include lead capture forms so visitors can provide information like name, email, and phone number. Also, create high-quality content in blogs, descriptions, case studies, and videos. The best website builders for roofing have unique features to make your website stand out.                                             

What is the Best Website Builder to Generate More Roofing Leads?

The best website builder to generate more roofing leads is Snapps.ai. It’s a drag-and-drop website builder that has features like lead capture forms, blogs, and maps. Snapps provides AI and SEO tools for beginners to build a website from scratch. Also, it offers social media integrations for Facebook, Instagram, YouTube, and Twitter. Regularly post website content on social media accounts to receive more leads.