According to LocaliQ, generating traffic and leads is the number one challenge for 61% of businesses. Build local SEO through optimizing your GMB profile. Adding a business map to your website and increasing posts per week are good for SEO. You can even focus on keyword research and competitive research to increase CTR.  

What better way to improve your SEO strategies to get leads than to use Snapps.ai’s Local Grids? In this article, check out why Snapps.ai’s Local Grids is the best tool for generating reports of GMB (Google My Business) heat map rankings. We also included the tool’s advantages and reasons GMB heat map rankings are important for local businesses.                                                                                                                                                                                   

Features of Snapps.ai’s Local Grids   

1. Snapps.ai's Local Grids Has an Interactive Map

Snapps.ai’s Local Grids features an interactive map that’s used for producing GMB heat map rankings when you search for a particular business within a local area. This feature allows you to know where potential competitors can also surround your business location. Moreover, having an interactive map is good for analyzing where consumers are usually located to determine if they would likely need your product or service.   

Before entering information like location or a relevant keyword related to a business, freely zoom in on the map. The screenshots below show a map of the United States. You can zoom in closer and find a particular address of a store, library, park, or a club.                                                                                               

2. Snapps.ai's Local Grids Has Search by Keyword 

Search service by keyword in Snapps.ai’s Local Grids, which will be the basis of the detailed report of GMB heat map rankings. Including a relevant keyword for a local SEO, heat map is crucial to get specific results about the business you’re looking for. This can help the heat map system determine the nearest physical store within your local area that offers the services you need. Also, relevant keywords are good for the GMB tracker to determine how many users would search your business information on Google. 

First enter a business name in Find My Business, where business names including their address from Google search will appear. If you aren’t sure of the business name and address, you can go to the Service button to enter a product or service. 

3. Snapps.ai's Local Grids Has Detailed Ranking Reports 

Detailed ranking reports comprise generated reports summarizing your GMB tracker or heat map rankings. This includes the interactive map used, keywords, business name, zoom level, grid, radius, and a table containing the rank of your business with other competitors. You’ll get to receive clear visualization of where your business ranks through a dynamic coordinate based grid.   

Visuals are important for a ranking report to see how many users would check your business on search results. Color gradients in heat maps determine businesses and their ranking positions. Green shows top positions, while yellow shows mid-positions. There’s also red that shows lower positions, although it was not provided in the screenshot below. 

4. Snapps.ai's Local Grids Has a List of Overall Top Ranking Competitors

Snapps.ai’s Local Grids provides a list of the overall top-ranking competitors to determine how your business stands out. This is specifically used for competitor analysis as your local SEO heat map. You can improve SEO ways for your business to rank higher on search results. Below is an example of a table of ranking competitors containing their user ratings, service category or keyword, number of reviews, address, and website.            
                                                                                                                                   

5. Snapps.ai's Local Grids Has Table of Past Searches 

The table of past searches on Local Grids contains the business address that you used to get GMB heat map rankings. Having a table of past searches or an archive section is helpful for comparative analysis. Compare your current business’ heat map ranking to your past heat map ranking. Identify what improved and what factors you considered and used for your rank to go higher. Such factors can comprise user reviews, geographical location, and website of your competitors.



Advantages of Using Snapps.ai’s Local Grids

1. Clear Visualization 

Clear visualization is extremely important to analyze GMB heat map rankings. Snapps.ai’s Local Grids provides clear heat map reports in terms of color-coded rankings using a dynamic coordinate based grid. You can easily determine if your business ranks well if its rating is associated with green as a top position. 

For example, if your tree service business ranked 2nd, you’re likely in the top position. Also, Local Grids has an interactive map that lets you zoom in more when you need to know a specific street number or landmark. What’s good about Local Grids’ interactive map is it contains different icons to determine if it’s a restaurant, grocery, park, shopping store, or an office.                                                                                                                                       

2. Easy to Use

Snapps.ai’s Local Grids is easy to use because it contains the needed categories in its search section before you receive a generated detailed ranking report. You can find a business by selecting “Business” or “Service” once you log in on Local Grids. Then you’ll just have to fill in the needed information before you start your business search.                                     

3. Instant Heat Map Ranking Results 

Instant heat map rankings results are possible with Snapps.ai’s Local Grids. You can get a detailed ranking report within 5-10 minutes! Instead of hiring an expert to provide the results for you, generated results to track your GMB are now accessible. You wouldn’t have to wait for hours or days to know the standing of your business in local search.                                               

What Are the Benefits of High GMB Heat Map Rankings?

Improve Local SEO. Improving local SEO is a primary advantage of high GMB heat map rankings. Local SEO allows you to attract more customers who are looking for the products and services you offer within their area. 

In improving the SEO of your GMB for search results, it’s crucial to first find a set of keywords. You can analyze 10 keywords from what your customers would usually search on Google Maps. Analyze your competitors who are ranking the same keywords. The goal is to outrank the competitor for the same keywords.

Produce More Website Traffic and Leads. More website traffic and leads occur when more people see your GMB listing. This is because most of these people may click through your website and call your business, especially if they need your services.           

Receiving more website traffic and leads from GMB heat map rankings, still depends on your business and profile. It depends on how well your profile converts traction into actual business. Awareness-level marketing means that all exposure relating to your business is good. Continue to have campaigns for your target market to make sure they think of you whenever they make buying decisions. 

Understand Better Customer Insights. You can understand better customer insights when you have high GMB heat map rankings. Heat maps show you where your GMB listing is ranking well and where it needs improvement. Through customer insights, whether positive or negative, heat maps can target SEO efforts in response to customer needs.   



Understanding customer insights is crucial to knowing the influence of heatmaps in catching attention. You can use GMB heat maps whenever you refresh an article or page. Get rid of content that people aren’t interested in, and include them where they’re more likely to engage. Add links that visitors would usually use and remove the irrelevant ones. How your visitors respond to your website or GMB can help you be open to different customer insights and use them to improve your GMB rankings. 

Increase Online Presence. High GMB heat map rankings help increase online presence, especially when your business is usually the first one that shows up in search results. This occurs when users who need your business can easily find relevant keywords related to what they want they purchase. 



Take note that using GMB heat maps is also beneficial for content layouts. You can create a gallery with captions at the top part of the article, while also providing images. To know how people engage with layouts and to know their usual interests, you can use heatmap data/session recording.



What Are the Top 3 GMB Ranking Factors?   

Relevance. Relevance lets you determine how your GMB listing matches with the search query of a user. You should start creating GMB posts with relevant content regularly. This eventually impacts how well your target audience will interact with the content of your business.                                                               

While GMB posts aren’t specifically a ranking factor, it can still impose a positive impact on your local search rankings. Businesses with more GMB posts rank higher in local search results, based on a study. You can handle up to 100 clients and post 10 to 30 posts per month. It’s crucial to focus on the keywords in the GMB posts, even better if you include questions.                                                                                                                                                                                                                                                                                                                                                     

Distance. Distance occurs when Google makes GMB listings that are closer to the physical location of the user a priority in search results. So it’s important to provide accurate location data on your GMB profile for users to easily find what they’re looking for. 

In determining distance as a ranking factor, consider setting a service area. You can show up higher for towns you list as part of your service areas. You’ll eventually receive a nice rankings boost when getting reviews from customers in specific towns. What can help you reinforce your service area are settling the right business categories, making sure your listing info is consistent, and setting the right business categories. Keep in mind that you’ll have better rankings the more you legitimately show you serve a specific area through your website, defined service area, reviews, and categories.            

Prominence. Prominence is a broad ranking factor for GMB. This factor lets you focus on providing a strong positive review history as a major trust signal for Google. You can have your business listed in accurate citations through different online directories to intensify your online visibility.                                                                                                                                                                                                                                                                                                 



Do GMB Posts Help SEO? 

Yes, GMB posts help SEO through targeting relevant keywords, regular posting, and Click-Through Rate (CTR) to invite user responses. Take note that GMB posts have an impact specifically on local ranking.                                                                                                                                       

Making use of GMB daily like a social media page is a necessity. Post content on your GMB account or include a CTA “learn more” button on your website. This shows Google that your business is live and kicking. As a result, you can get 100 impressions and a couple of clicks with little extra effort. Posting regularly on your GMB is beneficial for growing local SEO. 

GMB listing affects local SEO to improve online visibility through accurate details like business name, address, phone number, business hours, and photos. These details let Google put your business to local search results and on Google Maps along with its relevance. You can attract more customers if ever you have a physical location by posting relevant content, updating your GMB profile, and responding to reviews.                         



Get Detailed GMB Heat Map Rankings With Snapps.ai’s Local Grids Today!             

 Snapps.ai’s Local Grids is the best tool you can have to get GMB heat map rankings. What’s great about Local Grids is that you can expect to receive generated heat map rankings in just 5-10 minutes, or even quicker! This tool provides clear visualization and is easy to use, especially when accessing the interactive map. Local Grids allow you to compare the search results of your business effortlessly by accessing the list of top overall ranking competitors. The heat map report can help you keep or remove relevant keywords related to your business and assess what’s working for user search.  Let Local Grids take your GMB (Google My Business) closer to the home of your target audience. 

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