The digital marketing world is full of open doors and opportunities. It’s so important to boost your visibility and rank well on search engines. It makes you stand out, attracts traffic, and potential customers. Search Engine Optimization can help you attract so many leads. Neglecting it will let you miss out on organic traffic and, especially, revenue. Embracing SEO practices not only increases visibility. It establishes your brand in the dynamic search landscape.

With over 81% users on search engines, it’s time to level up your SEO strategies. We have compiled the best website builders known to optimize SEO very well. Each of these builders brings a set of unique features to the table. With them, you can improve your Schema markup for success.

1. Snapps.ai (4.9 out of 5 Stars)

First on our list, Snapps.ai creates websites that are quick-loading and scalable. This website builder boasts of its performance, easy-to-use interface, among other features. There are over 100 businesses on Snapps.ai. Thanks to its drag-and-drop templates, you can create the sites you want in no time. Snapps.ai is best for entrepreneurs and small businesses alike. 

Unlike the other website builders, Snapps.ai prioritizes user experience. Its interface streamlines building your own website. Aside from that, Snapps.ai provides tools and works with Artificial Intelligence. This integrates advanced SEO features. Whether code or built-in Scheme markup, Snapps.ai maximize your visibility.

Snapps.ai’s SEO Features

• Google’s Core Web Vitals: Delivering good performance, Snapps meets Google’s standards. This builder prioritizes page speed, so you can rank your websites higher. 
• Schema Markup Integration: Schema markup can enhance your search engine visibility.  Snapps.ai has this data that search engines understand. It helps drive traffic and engagement.
• Technical SEO Analysis: Through instant results, you can see your website’s performance. For instance, if you have broken links, Snapps.ai informs you so you can fix it right away.

Snapps.ai’s SEO Issues

• Limited for specific industries: A review says that Snapps.ai lacks in industries like real estate. There may be some features that you need that  Snapps.ai lacks.
• Slow Page Speed: Page Speed affects SEO ranking.  Snapps.ai is working on performance optimization. Always track your website’s performance.
• Price: Snapps.ai offers reasonable pricing for its services. But it may be expensive if you’re still starting out. 

Latest Snapps.ai Updates 

• Snapps Copy AI: Snapps.ai introduces an assistant for your high-quality content creation. Whether it be the latest news or personalized emails, Snapps Copy ai has you covered.
• Snapps SEO: This latest feature helps you identify the issues your website may be facing. Snapps.ai helps you resolve this by sending notifications about site issues. You can solve them and optimize your website. 
  

Snapps.ai’s Pricing Plan



2. Wix  (4.8 out of 5 Stars)

With over 200 million users, Wix is a user-friendly interface. It comes with built-in SEO and is also a drag-and-drop platform. This builder is simple to use. You don’t need to know a lot about coding or plugin installations. You can manage your SEO efforts and track your performance through Google Analytics. Unlike other website builders, Wix is beginner-friendly. Recently, Wix has been enhancing their SEO features. This is so the websites created are ready for SEO optimization. 

Wix’s SEO Features

• SEO Wiz: This is a personalized plan where solutions can help you improve your visibility.
• On-Page SEO: Wix allows you to edit meta titles, descriptions and URLs. You can optimize your content for SEO.
• Google Integration: Google Analytics and Google Search Console collaborates with Wix. You can track your website and make good SEO decisions. 

Wix’s SEO Issues



• Page Speed: Users experience slow loading times. It doesn’t help in SEO performance.
• Limited Customization: Another reason not to use Wix is its limitations in design. You can’t install advanced SEO strategies like customizing URL structures.

Latest Wix Updates 

Wix has introduced the SEO dashboard. This is a hub that manages your SEO efforts. They have come up with different tools that work with Google Search Console. The platform also provides SEO-related educational resources from experts in the field. 

Wix’s Pricing Plan



3. WordPress.org (4.6 out of 5 Stars)

Known as the ‘mother of all platforms', WordPress is especially good as a blogging platform. It is a powerful content management system trusted by over 810 million users. WordPress is a good SEO platform because of the help from third-party plugins and themes. Containing a plugin library, you can customize your website and rank high on SEO. WordPress’ plugin ecosystem makes it unique from the other builders. You can customize anything you want to your websites. Whether basic blogs or eCommerce stores.

WordPress’ SEO Features

• SEO Plugins: YoastSEO and Elementor are plugins that improve search engine rankings. They’re used to optimize your content, meta tags, sitemaps, and many more.
• Customizability: If you’re into coding, you get full control of the website. You can install advanced SEO strategies that can address your specific needs. 
• Content Management: This system allows you to publish fresh and relevant content. This is a plus in SEO success. 
• Responsive Design: Because of the themes, its mobile responsiveness is on point. This passes the SEO criteria for search engine rankings.



WordPress’ SEO Issues

• Plugin Overdependence: It's not advisable for beginners. It is complex and causes performance issues if you’re not managing it. 
• Security Risks: Because of popularity, hackers target the businesses here.
• Technical Complexity: Because of coding, it’s complicated for small businesses without experience.

Latest WordPress Updates

WordPress has recently created a Version 6.5.2. It enhances the safety and stability of your websites. This update addresses a cross-site scripting (XSS) vulnerability. This involves malicious codes injected into websites. Updating to the latest version allows you to optimize a more secure SEO-friendly site.

WordPress’ Pricing Plan



4. Shopify (4.6 out of 5 Stars)

For all the eCommerce businesses out there, Shopify is the one for you. If you focus on products, Shopify helps you manage your online stores. It contains user-friendly features that’s why it’s a go to by over 2 million stores. Shopify emphasizes eCommerce optimization with the help of its SEO tools. What makes Shopify unique from the others is its focus on enhancing your products. It also comes with automated sitemaps that make your business profitable and visible.

Shopify’s SEO Features

• Product-Specific Optimization: The website builder optimizes your products individually. You can edit your meta tiles, descriptions, and URLs to drive organic traffic.
• Free SSL Certificate: This certificate builds security and your brand’s reputation. It affects your Google rankings with online transactions.
• Automated Sitemaps: Simplifies indexing and crawling by search engines. Your products have an increased chance on the internet. 

Shopify’s SEO Issues



• Plugin Overdependence: It's not advisable for beginners. It is complex and causes performance issues if you’re not managing it. 
• Security Risks: Because of popularity, it attracts hackers to the businesses here.
• Technical Complexity: With all the coding, it's complicated for small businesses without experience.

Latest Shopify Updates

WordPress has recently created a Version 6.5.2. It enhances the safety and stability of your websites. This update addresses a cross-site scripting (XSS) vulnerability. This involves malicious codes injected into websites. Updating to the latest version allows you to optimize a more secure SEO-friendly site.

Shopify’s Pricing Plan



5. Squarespace (4.3 out of 5 Stars)

Known for its attractive designs, Squarespace also comes with built-in SEO features. This builder is ideal for creatives. You don’t need complicated plugins like the other website builders. Coding is advisable for advanced SEO strategies. There are 4.6 million users. Most are artists, designers, and photographers.

Squarespace’s SEO Features

• Code & Mobile Optimization: Squarespace has ‌150 templates. All these are HTML-based. It’s mobile responsive and has good SEO performance.
• Built-In SEO Tools: Squarespace has tools good for SEO tasks. This involves customized page titles, meta descriptions, and URLs. You can enhance your site structure and content to achieve SEO success.
• Image Optimization: Another feature that improves user experience is this feature. Automatic image scaling means faster loading times. A very good tool for SEO.



Squarespace’s SEO Issues

• Limited Plugin Options: Squarespace has fewer third-party tools and extensions. There's a lower chance of advanced SEO techniques. 
• Template Limitations: Although they are HTML-structured, they’re not SEO-friendly. It may appear appealing but is less functional.

Latest Squarespace Updates

Introducing Squarespace AI for Blogs! It enhances your blogging experience through the help of Artificial Intelligence. This feature creates blog points based on prompt and editing suggestions. This enhances SEO performance and upholds the platform reputation as a website builder.

Squarespace’s Pricing Plan



6. Weebly (4.3 out of 5 Stars)

Like Wix, Weebly is suitable for beginners because of how simple it is. It has excellent load times and utilizes keyword optimization. But it may be a challenge in Google indexing because of overusing keywords for content. Weebly boasts of its 40 million users. Its drag-and-drop features and SEO tools can create professional-looking websites. You don't need to be too technical. 

Weebly’s SEO Features

• Speed and Uptime: Sites on Weebly have good load times that can help in SEO. It also contributes to a good user experience. 
• User-Friendly SEO Tools: Weebly has tools for basic SEO tasks. You can update your meta descriptions and titles, which are good for SEO content.
• Mobile-Responsive Templates: Weebly adapts on your laptops, tablets, and phones. This feature is good for user engagement. 

Weebly’s SEO Issues

• SEO Tools: Weebly's SEO tools are too simple for advanced SEO strategies. You can’t cater to the demands of your users.
• Inflexible Site Structure: The design of your site may scatter your content. It’s not good for your SEO performance.
• Limited App Market: The builder has limited third-party applications. You can’t customize much on your website.

Latest Weebly Updates

Weebly is prioritizing its existing features, including its SEO functionalities. You can personalize URLs, meta descriptions, and page heading structures within the platform. It lets you be in control of your website's SEO performance and visibility.

Weebly’s Pricing Plan



7. Webflow (4.0 out of 5 Stars)

Webflow is a website builder known for its design control and SEO features. You are in full control of your website code, designs, and on-page SEO elements. You can create something stunning and rank on search engines. If you’re a designer, you will love the interface and customization options. What you have in mind, you can bring it to life without compromising SEO standards. 3.5 million businesses can attest to this builder’s reputation for code control and site speed.

Webflow’s SEO Features

• Code Control: You have full control on website code. This feature enhances optimization based on the best practices for search engine optimization.
• Responsive Design: All designs respond to any device. It's an advantage in enhancing the user's experience.
• On-Page SEO Customization: Customize your meta titles, descriptions, and other on-page elements. Perfect feature for content making and improving SEO rankings. 
• Rich Snippets and Structured Data: Lets you add and customize structured data. Search engines can understand your content. This increases click-through rates.

Webflow’s SEO Issues



• Learning Curve: If you have no prior SEO experience, it will be challenging to learn. 
• Third-Party Integrations: It’s quite complicated to learn and integrate into your websites. 

Latest Webflow Updates

Webflow is working on making websites friendly with people from different places. They're doing this by creating folders for different locations. It translates meta titles and descriptions into different languages. People can access information no matter where they are through this feature.

Webflow’s Pricing Plan



What Makes Your Website SEO-friendly?

As part of choosing the right builder, there are elements to an SEO-friendly website. Here’s a breakdown that can make your website standout on search engines:

• Good for Content: Website builders should allow you to create content. It makes them stay longer on your site. It signals search engines that you are a credible business.
• Easy-to-Use Navigation: A builder should provide a good navigation structure. Make sure that they can find your products. It enhances user experience.
• Responsive Design: This factor is a must. Your website builder needs to adapt to different device screens, especially mobile-friendly ones. Search engines focus on this in the rankings.
• Website Security: Get a builder that prioritizes protecting user data. It implements HTTPS encryption and authentication methods. Choose one that updates their security measures.
• Partnerships with Google: Get a website builder that partners with Google Analytics, Google Search Console, and Google My Business. They can provide data to boost your website’s performance. 
• Page Speed: Your builder needs to be fast loading. If they can cut HTTP requests, optimize images and browser caching, choose that.
• Schema Markup: This helps search engines understand your content better. Choose a website builder that can provide an extra context for search engines.

With these elements on your website builder, you can create a website. Not only that, you can also let your users have a smooth experience with your business online. 



Comparison Table: What Platform is SEO-Friendly?

Here’s a table with all the features that can prepare your website for search engines. Below, we will check the SEO-friendliness of the seven popular website builders. Let’s try to look at what works for you with 10 being the highest.

Note: Ratings depend on the research we have conducted and the findings we have seen. Higher ratings state better suitability or performance for the respective feature.



Snapps.ai as Your SEO-Approved Website Builder

After this careful evaluation, Snapps.ai stands out. This is because of its SEO features and optimized performance. Whether you’re a small business or a big one, Snapps.ai can align with your SEO goals to reach success. Snapps.ai can enhance your online visibility and attract more organic traffic. 

Snapps.ai is your solution to meet your needs and your users. With the changes in search engine algorithms, Snapps.ai focuses on SEO best practices. Optimize your online presences with Snapps.ai now!