According to Forbes, 14.1% of keywords are in question form. When using SEO, it’s crucial to select keywords that are related to your tree service business and appeal to the target audience. Instead of using generic words, opt for asking questions. Showing a conversational tone in your content can help SEO get more traffic in alleviating your rank on Google. 



If you’re a small business, it’s crucial to apply a comprehensive local SEO strategy. Go for prioritizing localized content, optimized GMB listings, local citations, and active engagement with the local community both online and offline. These will further improve the online visibility of your tree service business. If you’re new to SEO and don’t know where to start, this article provides 5 steps on how to do tree service SEO for beginners. You’ll also know the latest SEO trends and ranking factors for your tree service website.                                                                                                                                                           

5 Steps to Do Tree Service SEO                                   

1. Conduct Keyword Research

The first step in doing tree service SEO is to conduct keyword research through starting with general terms. You may not have specific tree service keywords yet. So it’s important to search and list general terms like “tree removal”, “tree surgeon”, or “tree services”. From these general terms, you can identify your tree service goals and your target audience. Identifying goals and what the target audience wants can be based on factors like location and specific services like stump grinding and emergency tree removal.                                                                                                                                                                   

Speaking of keyword research, Snapps.ai offers an app called Snapps Keyword Research once you decide to make a website builder. This tool provides tree service SEO keyword insights that can outsmart competitors.

To conduct keyword research, you can collect your competitors’ keywords and put the data to Ahrefs or Semrush. Do the export of all ranked keywords and do keyword clustering. But of course, you can always see Google suggestions and collect low volume keywords.    



You can also consider using Google Keyword Planner if you’re a beginner. This free tool helps you to know your audience and select keywords with high search volume. Other methods for keyword research include using the “People Also Asks” boxes, Google auto suggests, and keywords everywhere Chrome extension.                            



2. Integrate Relevant Keywords to Your Website

Once you have your tree service keywords, it’s time to integrate them into your business website. Place keywords on meta description and title tag. Fill in headers (H1, H1, etc.) with tree service keywords to fulfill searcher intent and boost your rankings on search engines.     



When selecting tree service SEO keywords, it’s crucial to maintain balance in keyword usage. Aim for a keyword density of around 1-2% within relevant content. Naturally includes various keywords on your URLs and alt tags as well. Always bring with you the goal to make content that gives value to users. The goal is SEO is also to improve user experience, site speed, mobile optimization, and quality backlinks. Overdoing keywords can lead to facing penalties from Google, so choose quality over quantity.

Also, take note that the amount of relevant keywords you need to add to your tree service website depends on several factors. These factors include the length of your content, the competition of your selected keywords, and the overall structure of your website.   





3. Create Engaging Content 

Once your relevant keywords are placed on their respective positions in your tree service website, it’s time to provide information to users. Creating engaging content is crucial for your tree service SEO to work in search results.                 

Before you create content, think like your target audience. Think about the specific tree services they need and how can your business website stand out from competitors. Place yourself in the shoes of your potential customers by going through a customer journey. Make sure that every hour in this journey is answered with logical internal linking that will get your customers closer to a conversion.

If you’re uncertain where to start, it’s always a good idea to search for content ideas online. You can find tree service content ideas on Quora, Reddit, and YouTube. Use a Keyword Research Tool, use analytics, and ask your target audience what content they want to see. Even if what you’re selling are tree services, customers have different needs about tree health. It’s important to note the usual services they expect from your business, and provide informative content about it through blogs.   





4. Get Backlinks   

Backlinks are crucial to increase the value of your website as reputable websites refer your business to other users. These reputable websites provide a link to direct users to your webpage. In this way, your website provides trust and credibility from reputable websites in producing relevant content. 

In linking a backlink, you or reputable websites can link it to homepage, category pages, product pages, and blog posts. Category is the best option in placing backlinks, as they appear in SERP often for high traffic keywords

5. Maintain Your Website’s Performance

Maintaining your website’s performance is crucial to get the latest SEO updates and ways to improve search results. Make sure to regularly monitor and optimize your website’s loading speed. Use tools to check for any broken links as users can have a hard time navigating your website. If there are any latest trends to tree services, regularly update content in blogs to add new information.                         

Website speed can be a factor if your SEO rankings are high or low. But there are still a lot of factors. Google doesn’t list sites at the top of search results that have poor performance and take time to load.

Consider only optimizing important pages in your tree service website that you want to rank. For example, you need to optimize your “Services” page because that’s where visitors would usually check if you avail the tree services they need. Always remember to solve technical issues for other pages to experience the best website ranking performance. Do a quick audit and fix technical issues for the entire website to increase website performance in SERP results.                                                                                                



With Snapps.ai, you can have access to tools like snappseo for identifying SEO issues. This can help you improve the health and performance of your website. You’ll receive comprehensive reports to help your tree service SEO boost search results.



What Are the Latest Trends in Tree Service SEO?

Conversational keyword.  Conversational keywords are a crucial tree service SEO trend for they reflect how people usually talk about tree services. Even if you use technological tools for user search, it’s crucial to use keywords that would resonate with the needs of the target audience. No potential customer wants to rely on keywords that are generic and robotic.                                                                                                                                                                                                                                                       

AI-writing assistants. AI-writing assistants provide improvement for tree service SEO through presenting recommended relevant keywords. Using AI suggests multiple keywords that you can use to boost search ranking. It can also generate informative and high-quality content in meta descriptions and blogs.                                                                                                                                                                                   

Using an AI tool should be for assistance, rather than writing everything for you. You need to expect that it still involves lots of tweaking and using the tool multiple times until you get the desired results. Then editing and fact-checking are still applied. Moreover, using AI as a writing assistant should help you get creative with your content. This includes adding case studies and real-world testimonies from people.         

Mobile-first indexing.  Mobile-first indexing continues to be a game changer for tree service SEO since almost every consumer uses their mobile phone. It’s crucial that your tree service website must be flexible through tablet, desktop, and mobile mode. Make sure that the arrangement of keywords are still accessible when a user switches from desktop to mobile.         

90% of the time, almost everyone uses the Internet to search for information using mobile phones. A mobile-friendly website boosts SEO when it’s informative and responsive in relation to the service or product you’re selling.

How Much Does SEO for Tree Service Companies Cost? 

The average cost of SEO services for tree service companies can range from $300 to $1,500 per month. This can vary depending on the needs, competition, target audience, and geographic location of a tree service business. There are a few pieces of advice that you need to note for tree service SEO. It can be a scam if an agency offers SEO for less than $500/month. It’s crucial to do your research on an agency regarding its SEO efforts and achievements before giving their services a go.

You can get good SEO from a freelancer when their offer is $500-$1,000/month. Know the basics of SEO or hire a consultant who understands SEO before finding a good company. 

The best way to get good SEO is also through referral from someone you trust. Expect to pay more for SEO if you’re in a competitive niche. There are other agencies where SEO would range from $600 to $10,000/month. This can include TechSEO consulting hours, new content briefs, existing page optimizations, and link acquisition. Your one month doing SEO can revolve around keyword research and audit. 

What Are the SEO Ranking Factors for Tree Service Websites? 

Use of alt text. Alt text, or alternative text, plays an important role in the SEO of a tree service website for users who rely on images. Providing a clear alt text makes your website user-friendly for your target audience.       

When applying alt text on images, it’s important not to stuff them with keywords. They should accurately describe images for people with visual disabilities. For your tree service website, you can include a keyword like “A man cutting a tree”. However, you should also have a blank alt text because an image can be irrelevant to the text and is only for design.

High-quality backlinks. High-quality backlinks include linking relevant links that are related to your tree service website. For example, you can link your tree service website to a landscaping website, since it involves cutting and shaping trees for aesthetic purposes. Make sure that the clickable text is descriptive, as it will direct the user to a referring website.                                       

In providing high-quality backlinks, you can simply follow an Organic building strategy and keep your code tight. Organic sites have proven to be effective in generating traffic and leads. Instead of following what Google wants, you can follow a path for Google to read your pages easier.           

Inclusion of keywords in headings and page titles. Including keywords in headings and page titles is crucial to increase ranking on search results. As a result, including relevant keywords would also produce higher click-through rates for users who need your tree services.                                                                                                                   

Using keywords in your headings would depend on what type of web page you’re working on. Relevant keywords should go in the meta title and meta description. Your H1 and H2 tags should depend on your page content. For example, if your blog is about “Tree Services in Australia”, your H1 might focus on “What are affordable tree services in Australia”. 

Focus on creating content that’s well-written, well-structured, and meets the keyword intent. Before diving into improving your keywords, look at SERPs and examine the pages that are performing well. Also take note of the queries these pages are answering in their subheadings. 

User experience. User experience is an important SEO ranking factor as it determines how well your target audience finds your tree service business and website accessible. Including relevant keywords associated with your tree service website is crucial for clear navigation. Users should easily find the information they need about tree health and tree problems. Moreover, make sure your website is mobile-friendly so relevant keywords are still accessible and acceptable in search engines. 

SEO is a part of user experience (UX) as UX design improves loading speed and provides seamless user experience. These functions lead to higher search engine rankings. Google included UX in its ranking factors for mobile-friendliness. 

The role of UX includes no pop-ups and interstitials. Buttons and links must be far from one another so that they can easily be clicked with a finger on mobile. Also, notices must be in small banners (these tell users that the site uses cookies).

SEO must be included in the design process to ensure a website is SEO-friendly before providing and implementing designs. While SEO and UX function separately, they must come together during design reviews.



Should I Use Black Hat SEO Techniques for Tree Service SEO?

No, you should not use black hat SEO techniques for tree service SEO because it lowers your rankings on search results. What’s worse is when Google removes your website from search results, eventually affecting your business’ reputation. Don’t use bad SEO techniques like keyword stuffing, cloaking, low-quality backlinks, comment spam, and hidden links. 

Don’t let your website lack the optimization for titles and headings. This can cause low traffic, potentially leading to zero rankings for queries that people look for. Chat-GPT’s poor prompt can replace your copy intended for the target audience. Make sure that your company applies good SEO techniques and offers resources available for user personas, competitors, and other tools.

Black hat SEO techniques usually revolve around backlinks as a poor indicator of quality. There are high PR or authority websites that sell or trade links at a high cost. They can even create their own business leveraged by their own link. These websites make it impossible for alternative businesses to compete, regardless of better offerings.



Which Website Offers the Best SEO for My Tree Service Business? 

The website that offers the best SEO for your tree service business is Snapps.ai. This is a drag-and-drop website builder that offers tools such as snappseo and localgrids for your tree service SEO experience. Snapps.ai stands out from its competitors as it offers heat map rankings to know what to improve in your tree service SEO search results. You’ll receive a detailed report of your business website’s ranking from other tree service businesses on Google. Moreover, Snapps.ai’s snappseo tool helps you identify technical SEO issues that can hinder the improvement of your tree service website. In return, this tool improves your website’s performance through suggesting relevant keywords for your website to rank higher.

Start your tree service SEO journey with Snapps.ai today!