Actively promote your real estate services to convert leads into sure buyers. Open houses are a great way to attract clients. According to the Zillow Consumer Housing Trends Report, 65% of sellers hosted 1-3 open houses in 2024. Dress appropriately and know everything you can about properties. Check how your competitors are doing before starting an open house. Then post high-quality photos of available homes on your website. Use SEO tools to enhance blog content and build trust for visitors.     

Be active on social media platforms like Facebook, Instagram, YouTube, and TikTok. Post photos of open houses, new listings, and sold properties. According to Digital Agency Network, 63% of real estate agents use social media to promote listings. Update client testimonials so users are aware of your expertise. Also, create short video interactions with your neighborhood. Showcase its cultural heritage or unique landmarks.   

Focus on networking and forming long-term relationships with local businesses. Determine what you’re willing to offer as a partner. This can be capital, construction connections, deal flow, or management connections. Reach out to mortgage lenders, contractors, home inspectors, and insurance agents. Discover your strengths and make sure they align with the strengths of your partner.     

In this article, we present the top 4 ways to get more real estate leads. We include the benefits of QR codes to generate leads.                                    

1. Prioritize open houses to get real estate clients

Putting open houses is still a useful way to get more real estate leads. Meet potential buyers to showcase your expertise, answer questions, and build rapport. Prioritize proper marketing by leaving open house signs at busy intersections or FB posts in neighborhood groups. While there are agents who dislike open houses, it’s a great way to get additional buyers. Here are the best practices for hosting open houses that generate quality leads:     

• Prepare the property for showcase - Arrange furniture to highlight the best features. Showcase carpets, windows, and exterior spaces. Also, make sure the property has a welcoming entrance and the gardens are clean.     
• Apply effective ways for promotion - Show what makes your open house stand out from others. Post high-quality images of property details on Facebook, Instagram, Twitter, and YouTube. 
• Use technology to capture leads - Tools like Open Home Pro work well for digital sign-ins. Add QR codes linking to your company’s contact information and property details.                   
• Do regular follow-ups - Send a text or email thanking clients for visiting the properties. Answer follow-up questions from visitors interested in buying. Don’t forget to invite them for future open house events.       

A Redditor mentioned selling their home from an open house attendee. New laws require agents to have a buyer/broker agreement before showcasing homes. Legal agreements prove your properties are eligible for selling.     

People will eventually notice if you’re doing an open house. They might drive by and see balloons to know there’s a home for sale. Open houses are worth it for the realtor to get clients and be aware that the home is up for buyers. A Redditor recommended not to do open houses every weekend. Instead, do it when there’s a change in price or an event can increase the number of people coming to the open house. Also, try doing some weekday open houses and after school hours.                                                                                       

2. Make a professional real estate website   

A real estate website is a centralized platform to get leads. It has a 24/7 online presence to attract customers who are actively looking for apartments. Customize service pages for commercial brokerage, property management, tenant representation, and property syndication. Below are key elements of a high-converting real estate website: 

• Mobile responsiveness - Make sure your website works on all devices. A fast-loading website reduces bounce rates for mobile users who search for homes.                                                           
• Engaging property listings - Add images of properties with interactive maps. Include detailed descriptions about features, square footage, and amenities.
• User-friendly navigation - Your website must have clear menus and links that are easy to find. Customize relevant pages like listings, contact page, booking, and reviews. Showcase advanced search functionality for price range, property type, and location.                   
• Lead capture forms - Collect visitor information such as name, address, contact number, and email. Send incentives like eBooks and free home valuations after receiving their contact details. 

If you’re planning to have a long-term career in real estate, you need to have a website. Set up your domain name and an email address. Remember not to rely on a corporate team or agency for your social media platforms. Look at state requirements before posting documents like tax deed, seller disclosure, contract to sell, and deed of absolute sale.                             

3. Be active on social media to promote real estate services

Create accounts on Facebook, Instagram, YouTube, and TikTok to attract a larger audience. Engage with social media users through live sessions, comments, and chats. Answer questions related to residential real estate or commercial real estate. Before establishing an online presence, know what your objective is. This depends if you’re posting for a real estate firm or you’re posting as an agent. Build trust so users will consider trying your services. Share knowledge on what to look for when buying a home.                                     

4. Build local partnerships for more real estate opportunities

Grow local partnerships to get more real estate leads. Businesses can refer your services to their clients who are searching for new homes or properties. Receive insights about market trends from contractors, mortgage brokers, and other agents. Send direct messages and schedule phone calls to plan projects. Use Google to check reviews before finding the right property manager.                                           

A Redditor mentioned working with a CPA and an attorney. Tell them what your plans are and get professional advice. Note that real estate partnerships can get messy if the partners aren’t on the same page or don’t understand their roles. Also, hiring a property manager is a lifesaver because they handle all the work and send checks every month. This is great if you’re someone who isn’t always around to manage your property.                 

What Are the Benefits of QR Codes to Capture Real Estate Leads?           

1. Cost-effective - Printing QR code codes is inexpensive and reusable across various platforms. It’s a budget-friendly way to capture leads and boost engagement.
2. Promotes offline marketing - Print materials become more interactive when using QR codes. Promote your services to open house flyers, business cards, and yard signs to attract more audience.                     
3. Quick information access - QR codes let potential buyers check property details, virtual tours, and listing pages using their mobile phones. 
4. Paperless and sustainable - You won’t need to invest in extensive print materials. QR codes are paperless and align with environmental friendly practices.                                                       
5. Good for mobile optimization -  Customers can easily access QR codes using their mobile phones. They won’t need to download and purchase any apps to access your business information. 

What Are the Advantages of Using a Real Estate Website Builder to Get Leads?

1. IDX integration - Use Internet Data Exchange to display up-to-date MLS listings directly on your site. This avoids potential buyers from checking third-party real estate listing services. 
2. SEO optimization - Select relevant keywords like “property for sale”, “homes for sale”, or “apartments for rent”. SEO tools improve online visibility and rank your site higher on search results.
3. Easy to use - Utilize drag-and-drop elements to build a professional website within minutes. You don’t need to have coding experience to use a website builder. 
4. Cost-effectiveness - Using a website builder is more affordable than hiring a web developer. Choose from a variety of pricing plans that fit your budget. 

The best website builders for real estate offer CRM tools like lead capture forms and calendar scheduling. These tools are essential to convert leads into paying clients. Drag-and-drop elements like image gallery, map, and email. This makes it easier for customers to know your services and find your business location.     

Can a Real Estate Business Have Multiple Sites to Get Leads? 

Yes, a real estate business can have multiple sites to get leads. Build websites focused on property types like condos, luxury homes, and investment properties. Test various designs, marketing strategies, and content to see what’s right for your business. Microsites target specific locations like “homes for sale in [Neighborhood]” or “waterfront homes in [City]”. This makes it easier for your target audience to discover your business. Also, each agent can have their own branded website under the main brokerage site. 

What is the Best Way to Get More Real Estate Leads? 

The best way to get more real estate leads is to use a website builder. It's great for beginners who are on a budget and without coding experience. Snapps.ai is a drag-and-drop website builder that creates a real estate site within minutes. Add important features like property listings, intuitive search, and interactive maps. These features make it easier for clients to know your services and locate your business address. Use Snapps’ image gallery widget to insert images of apartments, homes, or condominium units. Prioritize AI and SEO tools to enhance blog content and rank your site on search results. Also, use lead generation tools like contact forms and calendar scheduling to keep in touch with clients.