You should get high-quality leads to grow your solar business. Door-to-door is one of the most effective ways to find the right clients. You’ll meet a few homeowners who earn more money than you do. Before knocking on doors, consider factors such as roof size, income levels, and energy consumption. Spend 6 months of hard work and treat your solar panel installation services as a blue-collar job.     

Improve SEO through publishing informative content on your website. Use keywords like “canadian solar company”, “solar panel companies”, or “solar panel manufacturers”. According to Easy Mode Media, the keyword “canadian solar panels” has a cost per click (CPC) of $4.61 and a monthly search volume of 210 searchers. Create blogs about best solar powered generators and financial benefits of solar panels.                                         

Grow your social media presence to expand your services on a wider audience. Copy whatever content you post on Facebook to Instagram. This will significantly increase the amount of impressions your posts get. According to a study from the Content Marketing Institute, cross-promoting increases your reach by 30-40%. Also, utilize PPC advertising to get high-quality solar leads. Google Ads provide detailed targeting options like interests, location, and demographics. It also has detailed data on ad performance such as impressions, clicks, cost per lead, and conversions.                                                     

In this article, we discuss the top 4 ways to get more solar leads. We explain cost savings, environmental impact, and installation process as relevant blog topics. Lastly, we mention incentives to offer like low-interest loans and community solar programs.                       

1. Focus on door-to-door marketing   

Door to door marketing is the primary way of getting solar leads. Engage in face-to-face interaction with potential customers to establish trust. Show up on homes to present efficient solar solutions. These solutions include solar batteries, site assessment, and solar panel cleaning. People enjoy a good conversation with a professional. They can’t trust someone to explain a topic that’s not their expertise.            

A Redditor mentioned that door knocking is the best method for promoting solar panel installation services. There’s something more personal about meeting someone at your doorstep than doing online marketing. Door to door marketing is a better way to find potential buyers than Facebook ads.     

Snapper Academy posted several tips for selling solar installation using door-to-door marketing. Representatives are promoting solar panels as part of a program from a local utility company called Entergy. They explain that the program is about the environmental and financial benefits of using solar panels. Also, they provide detailed reports to assist homeowners in deciding if solar panels are right for their properties.                                           

2. Improve SEO

SEO ranks your site on search engines. Use relevant keywords like “best solar panel”, “sunpower solar panels”, or “best solar powered generators”. Add these keywords in service pages, blogs, case studies, and testimonials. Here’s why SEO is significant in attracting potential solar customers:               

• Drives organic traffic - SEO ranks your website at the top of search results. Post high-quality content about solar panel benefits and types of solar power systems.                         
• Engages with competitors - Having a robust SEO strategy increases the chance to compete with larger solar companies. Create content that resonates with your target audience to boost online visibility.   
• Prioritizes keyword optimization - Focus on relevant keywords like “renewable energy”, “solar battery charger”, and “solar panel cost”. Include these keywords on descriptions, blogs, testimonials, and case studies.       
• Enhances user experience - Create a website that’s mobile-friendly and easy to navigate to reduce bounce rates. Add service pages for commercial, industrial, residential solar, and community solar.  

You must build a professional website before applying SEO. Do keyword research then utilize on-page optimization for meta titles, descriptions, sitemap, images, URL, and load time. Write blogs targeting keywords that you found on Google Keyword Planner. Optimize your Google My Business profile using your targeted keywords. Lastly, do off page optimization through creating high-quality backlinks.             

Prioritize working on blogs for local SEO. Ask questions from clients to get content ideas. Write valuable content about “How does solar power affect the environment?” or, “Can solar panels be installed in a commercial building?

3. Grow your social media presence

Promote your solar business on Facebook, Instagram, YouTube, and TikTok. Post short videos about how solar panels work and tips on saving money with solar energy. Create infographics about off-grid, grid-tied, and hybrid solar systems. Answer common questions of users using comment sections and online webinars.   

4. Utilize PPC advertising

PPC advertising is a quick way to get more solar leads. Your ads appear at the top of search results when users look for “best solar companies in [city]” or “solar panel installation near me”. Here’s how to align your ad copy with the specific pain points of homeowners:

• Identify pain points of homeowners like high energy bills, environmental concerns, and worries about installation maintenance
• Use emotional appeals to understand homeowners’ frustration on high electric bills
• Provide simple solutions and avoid technical jargon
• Add social proof like success stories to build trust and credibility
• Emphasize local relevance through tailoring ads to specific neighborhoods 

Start a search campaign on Google. Look for phrase and exact match keywords with a high intent audience. Then establish FB campaigns with instant lead generation forms. Keep contact forms as short as possible. Take important details and ask for additional questions. Create a Facebook Pixel to collect the number of visitors from Google and Facebook. Then continue to retarget visitors using a different campaign. You can create a Google My Business profile and optimize it with keywords and locations.                                                       

What Blog Topics Most Likely Generate Solar Leads? 

1. Cost savings - Explain how solar panels reduce energy bills and its long-term financial benefits. Solar panel installation is good for people who are on a budget but want to save energy. Provide details on power purchase agreements, loans, and leases.           
2. Environmental impact - List main points about how solar energy helps the environment. Defend why solar is better than using fuels and its power to combat climate change. 
3. Installation process - Show potential customers how solar technology works. Publish social media graphics on what to expect during a solar panel installation. Create an infographic comparing monocrystalline, thin-film, and polycrystalline panels. 
4. Local or regional insights - Specify tax credits specific to your area. Broadcast potential factors on solar suitability like climate, sun exposure, and roof type.
5. Industry trends -  Post technological advances in batteries and solar panels. Highlight the rise of quantum dot solar cells and concentrated solar power (CSP).

The best website builders for blogs have user-friendly features to generate solar leads. These include search function, mobile-friendly forms, and personalized savings calculator. Also, build a professional website and customize a blog page for your solar services. Use SEO tools and add relevant keywords to rank your site on search engines. Writing informative blogs builds trust with potential clients.     

What Incentives Are Most Effective in Converting Solar Leads to Customers?   

1. Low-interest loans - Give attractive financing options like loans and leases for customers who can’t give full upfront payment. Lowering financial barriers can result in increased solar installations.               
2. Community solar programs - These incentives are great for people who can’t install solar panels like renters or apartment dwellers. Community solar programs raise awareness about the importance of solar energy.       
3. Tax credits - Beneficial for customers who focus on financial savings. Some tax credits have phasedown schedules and expiration dates. These limited time offers create a sense of urgency for customers to take advantage of their savings.
4. Property tax exemptions - You don’t need to pay extra fees when adding a solar installation to your home.  

What is the Best Way To Get More Solar Leads? 

The best way to get more solar leads is to use a website builder. It has appointment scheduling and contact forms. Prioritize mobile optimization features to improve user experience and reduce bounce rates. Snapps.ai is the best website builder for solar installation companies. It has extensive SEO and AI tools to enhance blog content. Use keywords like “solar water heater system”, “best solar powered generators”, and “sunpower solar company”. Use the image gallery widget to insert before-and-after photos of the installation process. Add a built-in map so clients can easily find your business location. Also, use social widgets to promote services on Facebook, Instagram, YouTube, and TikTok.