The top website builders that you can choose for your beauty salon business are:



1. Snapps.ai
2. WordPress.org
3. Wix
4. Squarespace
5. Shopify

Managing a beauty salon can be fulfilling, but it comes with its challenges. Sometimes, you struggle to attract new clients and keep existing ones. This is especially if the competition’s high in your area. That’s why it’s so important to have a website because it can reach a broader audience. But, a website is still a challenge, especially if you don’t know how to do one.

Another advantage of having a salon website allows you to increase your revenue. With an online presence, you attract users. Once this happens, they book your services. 87% of consumers begin their product searches online. This is even if they end up purchasing in-store. If you plan to sell products, you can do that straight on your website. It can boost your earnings. A beauty salon in Austin, Texas, reported a 20% increase in product sales after site launching. So with whatever plan you choose on your builder, the investment will be worth it.

Today, you can have the chance to make a difference in your salon business. With our article, you can take a look at the best web builders, exploring their features and benefits. Whether you’re still starting or upgrading your site, here are the best tools for your beauty salon. 



1. Snapps.ai: All-in-One Solution

Over 100 companies trusted Snapps.ai who are also creating websites like you. It’s known for its speed, efficiency, and smart design capabilities. Choosing this platform is excellent for beauty salon owners who want to build a site quickly. There are over 200 templates and 3 are for your web design needs. This customizable solution includes advanced SEO that optimizes your presence on search engines.

Salon Website Templates and Examples

Beauty Salon Tools of Snapps.ai

• Local Search Tracking: To attract customers in your area, Snapps.ai works with Google’s map pack. 
• Snapps Graphics: No budget for a graphic designer? No worries! The platform works with AI to create stunning images, logos, and graphics.
• Technical SEO Analysis: It’s important to take care of our website’s health. Snapps.ai gives you insight through this analysis tool to improve performance. 
• Snapp's Widgets: Worrying about coding? You can simplify programming tasks by dragging and dropping around your website.
• AI-Powered Image Generator: If you can’t think of ideas, the platform has an image generator for visuals. 

Unique Feature for Salon Website: SnapMe Link Management

SnapMe Link Management can enhance the online presence of your beauty salon website. It manages your links by shortening, sharing, analyzing the links of your content. Long URLs can be difficult to manage. SnapMe shortens links for social media, email newsletters, and via text messages. This gives a more professional look on all platforms.



Also, SnapMe allows you to promote your new beauty services, offers, tips, and blog posts. This allows you to attract and gain new customers. This tool provides information on how many clicks on the links, from where, and when they are clicked. SnapMe allows you to interact and understand how clients interact. It can check your different campaigns and look at which is effective and which is not. You can assess your marketing efforts and create better strategies. Now, with all the data, you can create content, products, and services most popular with your client. 

Best Plan for Beauty Salon: Snapps.ai’s Starter Pack

The starter pack of Snapps.ai is:

• Best for small to medium beauty salons
• Publish up to 5 sites
• $66.25/mo (Billed $795 annually)
• Alternative for those on a budget: Beta Pack at $8.08/mo (Billed $97 annually)

Snapps.ai: User Reviews



2. WordPress.org: Customization and Flexibility

With a lot of customization options, WordPress is another website builder for your beauty salon. It has a lot of design elements, especially if you want something advanced. The platform comes with thousands of plug-ins for extra features like booking systems, SEO optimization, and more.

As for the cons, creating a site with this platform has a deep learning curve. Seek help with its community for support and advice. WordPress also requires a lot of maintenance and updates. This may take time to do but it will be worth it for your site’s performance. WP Engine found that 39% of WordPress users spend at least 1-2 hours per week on maintenance and updates.

Beauty Salon Features of WordPress.org

• Booking Plugins: Allows your clients to book beauty appointments online. It also has calendar apps for scheduling. 
• Ecommerce Integration: Sell beauty products directly from your website.
• Responsive Design: Make your salon site look great on all devices. This way, you can provide an excellent user experience. 

Unique Feature for Salon Website: WooCommerce Integration

This plugin turns your website into an online store. If you plan on selling beauty products or salon merchandise, go for WordPress.

Best Plan for Beauty Salon: WordPress Business Plan

The business plan starts at $25 per month. This includes ecommerce features and advanced marketing tools.

3. Wix: Functional and Innovative

Another contender for beauty salons, Wix, makes it simple for salon owners to have professional websites. Just like Snapps.ai, it’s a drag-and-drop builder so you don’t need any coding. It also integrates a lot of apps to be more functional. Its customer support is reliable. You can ask for assistance anytime. If you’re on a budget, we do not recommend Wix. it has lower customization if you’re availing its lower-tier plans. The high-tier ones can be expensive, but it has the add-ons you need for your business.

Beauty Salon Features of Wix

• Wix Bookings: Allows your clients to book online. It helps you manage your schedules. 
• Wix Payments: For online payment systems, your clients can safely pay directly on your site. 
• Customizable Templates: Easily personalize templates to match your salon's branding.

Unique Feature for Salon Website: Wix Ascend

Wix Ascend includes a lot of solutions catering to your salon business. It includes email marketing, social media tools, and customer management. With this feature, you can grow your business more online. Businesses using Wix Ascend saw a 30% increase in customer engagement through email marketing campaigns.

Best Plan for Beauty Salon: Wix Business Unlimited Plan

For your beauty business, the Business Unlimited Plan is ideal. This plan includes all that you need to operate online at $36 per month.

4. Squarespace: Sleek and Modern

Squarespace has beautiful design templates. This builder is perfect for your salon website, as it offers a drag-and-drop editor that is easy to use. 89% of users found Squarespace's design templates to be visually appealing and professional. It also has built-in tools to manage your bookings, payments, and product sales. The platform is mobile-friendly. Your website can look good on any device. 

Beauty Salon Features of Squarespace

• Acuity Scheduling: Squarespace integrates with Acuity scheduling allowing clients to book appointments directly on your site. This allows you to oversee your operations.
• Ecommerce Capabilities: If you want to set up an online store, you can easily sell your products on this platform.  You can easily manage your inventory and process payments.
• Analytics: For your business decisions, the builder provides insights about your site’s performance. You can also look into visitor behavior. 

Unique Feature for Salon Website: Marketing Kit

Squarespace launches a Marketing Kit available on its iOS app. Here, you can showcase your beauty salons services and products. Moreover, you have the option to share this content on your site and social media platforms. 

Best Plan for Beauty Salon: Squarespace Business Plan

The Business plan is often the best fit for beauty salons. It includes ecommerce features, marketing tools, and custom code. But, if you are on a budget, the personal plan at $16 per month can give essential features except ecommerce. 

5. Shopify

Shopify is best for beauty salons wanting to establish an online store. As your business expands, Shopify gives you features that allow your business to grow. It suits both small startups and larger beauty salon establishments. The platform has excellent customer support as well. Shopify has a customer satisfaction rating of 4.3 out of 5. One thing we don’t like is the monthly subscription. If you’re a small business owner on a budget, the plans are costly. 

Beauty Salon Features of Shopify

• Multi-Channel Integration: The platform expands your reach through social media platforms like Instagram and Facebook. 
• Secure Payment Gateways: There are a lot of ways your customers can pay for your services. Shopify makes sure it’s safe and secure. 
• Inventory Management: Efficiently manage your salon's product inventory, appointments, and client data.

Unique Feature for Salon Website: POS Integration

Shopify’s  Point of Sale (POS) system allows you to manage in-store and online sales smoothly. You can enhance customer experience because of this tool.

Best Plan for Beauty Salons: Shopify Basic Plan

The Basic plan allows you to post all your products without any limit. You can also sell on other online marketplaces and social media. If you need help, customer support is readily available. The price starts at $29 per month. If you’re still starting, you can avail Shopify Lite at $9 per month.



Detailed Table on the Best Beauty Salon Websites



5 Tips for Choosing the Right Beauty Website Builder

• Business Needs: Are you selling products or offering beauty services? Choose a platform that supports showcasing your products. For a service-based website, choose an appointment booking builder.
• Budget Consideration: What’s your budget for your website? For more additional features, we suggest choosing Snapp.ai’s premium plans. If you’re expanding, opt for platforms with advanced support. 
• Ease of Use: If you are new to website building, platforms like Snapps.ai are user-friendly and quick to set up. It is also a preferred platform if you’re looking for better customization. Be prepared to allot time to learn and set up your site.
• Website Features: Your platform needs to have built-in discount and promotion capabilities. This helps you run your campaigns well. Also, customer accounts, loyalty programs, and gift cards are a plus. 
• Hidden Costs: Be aware of your transaction fees. It may charge you a high rate with late notice. 



5  Business Ideas for a Beauty Salon Website

Because of good business marketing, the beauty and wellness industry is booming 2.40% in the United States. This presents a lot of opportunities, conversion rates, and generation of leads for entrepreneurs into cosmetics. Below are business strategies for your beauty website: 

• Skincare Product Line: Start creating your own high-quality and natural skincare products. 75% of women and 60% men in the US are into these products now.
• Online Beauty Store: Establish an ecommerce platform to sell beauty products that your business uses. Also give them options of what they can put on their beauty boxes. 
• Mobile Beauty Services: Offer convenient beauty services at your clients locations. You can target the wedding industry and do bridal beauty packages.
• Personal Beauty Coaching: Provide personalized beauty consultations and guidance. Through your website, you can allow them to book appointments. This allows you to help them enhance their routines and boost confidence. Give advice on skincare, makeup, and hair styling. 
• Beauty Blog or Vlog: Establish your expertise in the beauty industry. Share beauty knowledge through articles or videos. You can turn on your beauty website into a blogging platform. Content can help you monetize your beauty brand.

Must-Have Features for a Salon Booking System

A website with a well-designed booking system can make all the difference in your beauty salon. It allows your customers to portray you as a business that is convenient and reliable when scheduling appointments. Let’s explore the must-have features to enhance your salon’s website.



• Real-Time Availability: Allow your clients to select their slots and reschedule when they have conflicts. This feature can improve user experience. 
• Automated Reminders: Send email and SMS reminders with this feature. It minimizes no-shows. 
• Payment Processing: A secure online payment is a plus feature for a beauty salon. Choose a builder with a direct payment process.
• Booking Forms: Have forms you can customize to your specific services. Also, your forms need to get all the information you may need.
• Client Management: This feature manages your customer’s information. You can use this data to follow-up and keep your client. 
• Calendar Syncing: Sync booked appointments with your staff to prevent double bookings.
• Analytics and Reporting: Tracks booking trends and client preference. Through this, you can enhance user experience and marketing strategies.

With these booking features, you can improve your salon website and satisfy your customers. By offering a good experience and a builder for appointment booking, you streamline your operations and build a loyal customer base. 

Snapps.ai: The Best Beauty Builder for your Website

If you’re looking for a website to publish quickly, Snapps.ai is the best builder to choose. It has speed, is reliable, and has intelligent design abilities. What sets Snapps.ai is how it combines advanced SEO tools and other optimization features. Not only can it enhance user experience and your online presence, but allow your salon to rank on Google. 



Moreover, Snapps.ai is friendly for beginners who don’t know coding. As a salon owner, we understand that you want to focus on your business operations. Thankfully, Snapps.ai allows AI to ensure your site is appealing even without graphic and coding skills. With this website builder, you can get the support you need and expand your business.