John Suscovich mentioned that a website is a crucial component of farm marketing. It serves as a platform to include blogs, pictures, and videos. Having a website includes answering frequently asked questions from customers. This saves time from attending to face-to-face customer interactions. According to Forrester, 72% of customers prefer FAQs for resolving issues. Moreover, having a website helps you build a supportive community. This can encourage customers to refer your products to others, increasing sales and profit.
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5 Best Website Builders for Farms + Ways to Improve User Engagement
The 5 best website builders for farms are:
- Snapps.ai
- GrazeCart
- Barn2Door
- Square
- Wix
Creating a farm website is challenging, yet essential. It’s challenging because farmers usually spend their time planting crops rather than optimizing a website. According to the National Young Farmers Coalition, 66% of young farmers struggle with business skills and technological access. A website builder provides easy-to-use tools to create websites without coding experience.
Customization tools allow you to create different pages for your website. Keep in mind to optimize your inventory management page. This page is crucial for listing and categorizing farming products for customers. The goal is to provide a seamless user experience so customers won’t need to go to the market.
The farming industry is one of the most sustainable industries in the world. It needs to reach more customers to advocate healthy living. Discover ways how you can improve user engagement using your website. There’s a 20% increase in revenue when companies prioritize user engagement, according to a HubSpot study. Choose from the best website builders for farms based on your brand identity and affordability.
1. Snapps.ai
Snapps.ai is a drag-and-drop website builder for farms. It has various widgets you can use to customize your website. What makes Snapps.ai the best website builder is its heatmap ranking feature. Localgrids is a Google My Business (GMB) heatmap app that allows you to find customers within your location. This app can determine how many users would search your farm website on Google. Snapps allows you to create multiple pages on one website. Include separate pages for payment processing, blog, and product catalog. Use widgets in building your inventory management page to categorize available products.
Snapps.ai Pricing Plans:
- Single Site Pack - $19/month
- Starter Pack - $79/month
- Decade Pack - $159/month
Snapps.ai Farm Website Template
Snapps.ai allows you to build multiple websites and duplicate them. The drag-and-drop interface lets you build a website within minutes. Easily customize elements and pages for your farm website. But take note that Snapps has a bit of a learning curve. Access the video tutorials on its platform once you create an account. Know the basics of website-building so you won’t get frustrated if you mess up.
2. GrazeCart
GrazeCart allows you to sell products online. It’s tailored for farmers, fishmongers, grocers, and butchers. The platform offers a feature called Product Upseller. You can create a separate page for your store to organize fresh goods. Use the Product Upseller to organize product quantities, sizes, flavors, or styles. GrazeCart includes drag-and-drop options, mobile optimization, and SEO tools. Also, it supports curbside pickup and home delivery management for customers.
GrazeCart only offers a basic pricing plan that costs $124 per month.
GrazeCart Farm Website Template
GrazeCart is easy to use for a small farm website. It has a reliable support team that gives pointers to increase profits. Features like ordering and paying online are intuitive for customers. As a farmer, you can give customers a price estimate. Then you can charge them after the meat is weighed and packed. But GrazeCart only has Stripe as its credit card payment option.
3. Barn2Door
Barn2Door offers an all-in-one solution for farmers and buyers. The platform provides built-in SEO capabilities to help your website rank on search engines. A key feature of Barn2Door is its Multiple Pricing Sheets. You can distinguish offerings for retail, wholesale, and private online stores using separate pricing sheets. This feature maximizes productivity in organizing online orders, especially if you have many buyers. Barn2Door offers customization options to change colors, logos, and content on your site.
Barn2Door Pricing Plans
- Entrepreneur - $84/month
- Business - $129/month
- Scale - $199/month
Barn2Door Farm Website Template
Brenda Joy on YouTube shared her experience using Barn2Door. The platform gives you a preview and an email about what to expect inside a box of fresh produce. Customers can receive a variety of fresh goods you don’t need to buy at the store. A small box of goods would cost you $25, while a large box costs $35. Barn2Door doesn’t let you pick your preferred goods. Instead, it sends new produce every week that you can try to share with neighbors.
4. Square
Square increases the online presence of your farm website. It supports point-of-sale (POS) systems integrated with online stores. You can easily sell farm products online and to other physical locations. Find more customers using Square’s e-commerce integrations. Square Staff is a key feature that allows you to assign roles in your team. You can assign who gets to have access to inventory management, online transactions, or client communications.
Square Pricing Plans:
- Plus - $29/month
- Premium - $79/month
Square Farm Website Template
Paul from EcommerceGold mentioned that you can choose from various minimalistic themes in Square. It has a user-friendly theme customizer, allowing you to make easy edits to various pages. Square provides other features like community forums and email support. However, Square has limited app integrations for the online store. It also has insufficient editing capabilities for inventory management.
5. Wix
Wix is a well-known website builder. You can receive various templates, advanced SEO features, and marketing integrations. Wix has a key feature called Loyalty Program. This allows customers to earn loyalty points whenever they make another purchase. Easily customize the points icon to match brand identity. Manually assign points and view participants using your site’s dashboard.
Wix Pricing Plans:
- Light - $17/month
- Core - $29/month
- Business - $36/month
- Business Elite - $159/month
Wix Farm Website Template
Wix offers various premium features to build online shops and marketplaces from scratch. You can always learn something new when navigating the platform. Wix has good customer service willing to help when you encounter technical problems. However, loading speed can be poor when switching to mobile mode. Poor mobile responsiveness can affect the performance of your farm website.
Ways to Improve User Engagement for Farms Using a Website Builder
- Prioritize fast loading times - Select a website builder that has fast loading times. Optimize images to reduce bounce rates. The goal is to engage users to scroll down your website for more information.
- Include high-quality visuals - High-quality visuals will always catch the audience’s attention. Include images from your location, products, and activities. You can also incorporate videos showing product features, user testimonials, and farm operations.
- Practice storytelling - Storytelling is a powerful way to increase user engagement. Remember that your website should always benefit customer needs. Write not only about your products and practices. Write about your farm’s history, its people, and long-term goals.
- Create a live chat - A live chat is for customers to ask questions about farms and fresh goods. This feature allows active users to help one another in accessing your website. Make sure your team is also active in the chat to offer immediate assistance.
- Promote contests and giveaways - Contests and giveaways attract new website visitors. Include discounts on your products and bundles for the lucky winners.
Payment Options Available in Website Builders for Farms
- Digital wallets - Digital wallets provide fast payment transactions for customers. Some international digital wallets include Apple Pay and Google Pay.
- Cash on delivery - Some farm website builders offer cash on delivery for payment methods. You can consider this option if your farm provides delivery services.
- Credit and debit cards - Using credit and debit cards provides fast transactions when you buy fresh goods online. Examples of providers include Visa, American Express, and MasterCard.
- Bank transfers - You can use bank transfers when purchasing large orders from a farm website. However, bank transfers have a longer processing time compared to credit card payments. Also, it can be time-consuming to manually verify incoming transfers.
Should Farmers Have Websites?
Yes, farmers should have websites. Having a website lets you find potential customers from different platforms. The farming industry needs people who are experts in technology, selling, marketing, and business. Take note that most farming companies don’t have website-building experience. They usually rely on MS Excel and emails.
Troy from Red Tool House - Homestead mentioned the importance of having a website for your farm. A website provides customization options you can use to arrange elements based on your brand identity. You can integrate with various social media platforms to promote your website content. Also, a website provides a lasting online presence. Farmers can continue updating their websites containing farming information relevant to website visitors.
Common challenges that farmers face when building a website are lack of digital literacy and financial capabilities. These challenges will depend on whether farmers live in developed or underdeveloped countries. It’s rare to see a farmer who prefers to optimize a website all day. A misconception exists when people think you use less technology in farming. Tractors get 3-5 computers. Attachments are computer-controlled in monitoring seed count and managing tillage depth.
Before building a website, determine what your farm needs. Ask questions like, “How is a website going to help?” and “What’s the market and how are you going to reach it?” You can only select the right website builder once you’ve answered these questions. Remember that the goal of having a website is to help your farm make money. Also, understand your local laws for sales taxes. This can help you determine if certain products can cross-state. Select a website builder that provides guidelines about sales taxes and delivery options for different locations.
Snapps.ai: The Best Website Builder for Farms
The best website builder for farms is Snapps.ai. It provides drag-and-drop widgets and personalization rules to create a website based on brand identity. Snapps provides several social media integrations you can use to reach a wider audience. The goal is to regularly post website content and share them on social media feeds. You can track your website performance using Snapps’ Localgrids. This heatmap tool can find how many users are using your website in various locations. The good thing about using Snapps is you can create multiple pages for farming services. Snapps also allows you to customize your inventory management page to categorize fresh goods and services.
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