Logan Schinholser is a prominent figure in the contracting field. He helps contractors in building successful businesses. Logan’s father was a contractor, which exposed him to how the construction business works. He became the founder of Contractor Growth Network to help contractors provide high-quality services. From working as a diving coach, he started his own marketing agency for contractors in 2017.
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Contractor Growth Network Review: How Their Personalized Branding Strategy Attracts Clients
The Contractor Growth Network provides the right marketing strategies for contractors. This agency teaches contractors how to promote their businesses in a competitive market. The Contractor Growth Network helps you stand out as the best choice for anyone who needs cleaning, repairing, building, or designing services. According to The Close, 82% of real estate agents believe that contractors get more business when they have a strong online presence.
Working with this agency is beneficial if you’re a newbie contractor. Most contractors lack the expertise when using technology to promote their services. According to the Construction Marketing Association, digital marketing is challenging for 59% of construction professionals. The Contractor Growth Network helps you with website creation, blogs, and social media. According to the Content Marketing Institute, 63% of construction marketers increased their use of social media in the past year.
In this Contractor Growth Network Review, we will provide its pros and cons, services, and client testimonials. This article discusses the Personalized Branding Strategy and how it effectively attracts the right clients. Also, this article discusses the challenges you can encounter. We also provided an alternative for your service-based business.
Contractor Growth Network Pros and Cons
| Pros | Cons |
|---|---|
| The Contractor Growth Network offers website design services for contractors. | The Contractor Growth Network’s marketing services are only limited to contractors. |
| The Contractor Growth Network provides competitor analysis to know which services to improve. | The Contractor Growth Network doesn't provide ownership to contractors who want to customize their websites. Full ownership is crucial for clients, allowing them to build their websites. |
| The Contractor Growth Network offers SEO case studies that help increase website traffic. | The Contractor Growth Network doesn’t have AI support for website, video, and SEO. AI support is crucial to quickly manage or edit any form of content. |
How Does the Contractor Growth Network’s Personalized Branding Strategy Attracts Clients?
- Storytelling that resonates - Storytelling is one of the most powerful ways to get clients hooked with your content. The Contractor Growth Network provides storytelling in podcasts, videos, and blogs. Their content is specifically tailored for contractors, providing strategies and ways to promote their businesses to a large audience.
- Voice and vision alignment - Voice and vision alignment ensures consistency in the marketing strategy of your contracting business. Consistently use your company’s voice and vision across your website and social media platforms. For example, the Contractor Growth Network uses customer testimonial videos. Potential customers prefer to check reviews before trying a product or service. Knowing your business is reputable enough based on reviews increases online visibility.
- Focusing on your niche - The Contractor Growth Network only provides services to contractors. This is good if you or you know someone who’s starting a contracting business. They know the right features to include in your website, and how you can stand out from a competitive market.
- Leveraging social media platforms - The Contractor Growth Network leverages social media platforms to expand your services to more customers. They use FB ads to increase conversion rates, along with integrating your social media platforms to your contracting website. This makes it easier for website visitors to check your regular posts on social media.
How Does Contractor Growth Network Help Contractors Grow Their Businesses?
Contractor Growth Network helps contractors with the right marketing strategy to attract clients. The agency does the research behind-the-scenes before giving a cohesive presentation to contractors. They are to improve websites, SEO, videos, reviews, blogs, and other content related to the contracting business.
What Are the Main Services that Contractor Growth Network Offers?
- Market research and strategy - The Contractor Growth Network offers competitor analysis, business evaluation, website evaluation, and social media evaluation. The agency helps you provide services that will resonate with your target audience. You’ll be able to learn from your competitors and identify gaps.
- Messaging and branding - The Contractor Growth Network helps you identify your ideal clients and create a consistent brand voice. They design your logo and other visuals based on your brand identity.
- Website design and development - Having and maintaining a website is crucial to attract more customers. A website is one of the most convenient tools that any user can find in search results. You can provide high-quality content to answer questions and address customer concerns.
- SEO services - A website for contractors cannot be successful without SEO. including relevant keywords in your site, engages more visitors to check your services. The Contractor Growth Network offers several SEO services, including keyword research, content creation, link building, and technical SEO improvements to enhance user experience.
- Video marketing - Video marketing is an effective way to connect with your target audience on a personal level. The Contractor Growth Network prioritizes visual storytelling, emphasizing the dedication to engage with the audience.
- Paid advertising - You’ll receive high-quality videos and photos that showcase your work. The Contractor Growth Network integrates lead scoring into your CRM to track prospects as they enter the buying journey.
What is the Contractor Growth Network Podcast?
The Contractor Growth Network Podcast deals with topics like construction, business, and AI. Having a podcast for your agency is a good way to engage with a larger audience. Using the power of storytelling helps resonate with the needs of your target audience.
Majority of listeners posted their positive reviews online about the Contractor Growth Network Podcast. Cody Dickens is an entrepreneur that lacks knowledge about the hardest parts of a business. He discovered CGN’s podcast and it fills many gaps that are usually complicated. As a result, he listens to the podcast during his construction travels.
Another user who commented is a landscape designer and salesman. The podcast provided great information for contractors to use Facebook and Instagram. The podcast also discusses the technological side of contracting, which many people rarely talk about in the industry.
What Are Some Testimonials From Contractors Who Worked With Contractor Growth Network?
The majority of client testimonials came from Facebook and Google Reviews. Devon Scott on Facebook said that CGN (Contractor Growth Network) did an amazing job with their new website. This allowed Devon to recommend their services in the contractor field.
Andrew Nuhfer is a small business owner who needed help with a marketing strategy and website for their business. CGN helped Andrew and his team in building a contracting website. Andrew emphasized that CGN’s approach is more than just words. He highly recommends working with this agency for anyone who needs to grow their contracting company.
On Google Reviews, Jason from a construction company gave Contractor Growth Network. The team has seen a 100% increase in contact forms being filed out ever since CGN built their website. He recommends the agency’s customer service for providing a website that’s attractive, effective, and informative.
Josh Beck’s contracting business was struggling before working with CGN. They knew how to do the job, but lacked the knowledge of the marketing side of the business. CGN exceeded their expectations when they started working with them. As a result, their business grew and provided a better service to clients. Josh said that investing in CGN’s services has been "the greatest decision” they have made for their journey.
Mannie Fisher from Walnut Hollow Construction became stressed last 2021 about their business. While they had little knowledge about CGN, the team was encouraging enough to assist. Working with CGN made Mannie undergo a mindset shift, despite not yet seeing tangible results financially. The website that CGN built already got positive feedback from clients. Mannie recommends CGN to any contractor who needs to take their business to the next level.
Who is Logan Schinholser?
What Are the Challenges of the Contractor Growth Network?
- Less flexibility - There’s less flexibility for contractors to design a website. They’ll need to hand over images and videos while the team does the copywriting. This can lessen the freedom of contractors to unleash their creative ideas in building a website for their target audience.
- High initial investment - Contractors will provide high initial investment. This is because the Contractor Growth Network does all marketing work. As a contractor, you will pay services for website design, SEO, social media, and video marketing. This may not be a budget-friendly solution if your contracting business is just starting.
Snapps.ai: The Better Alternative to Contractor Growth Network
Snapps.ai is the better alternative to Contractor Growth Network. It’s a website builder that you can use to build your contracting website without experience. Unlike the Contractor Growth Network that creates the website, contractors have the opportunity to build their own websites based on brand identity. What’s great about Snapps is it doesn’t require high initial investment. Snapps’ pricing starts with $19 per month, which is good for small business owners who are on a budget. This pricing plan lets you have 100% ownership of your website, allowing you to drag and drop elements.
Snapps provides marketing integrations for email, social media, and video. You can easily attract the right audience across various social media platforms. While Contractor Growth Network only builds specific pages for contractors, Snapps lets you build multiple pages on a single website. So you’ll have no time updating content the more you extend your services on a larger audience. Track the results of your marketing efforts with Snapps’ data and analytics report. Also, Snapps has extensive SEO and AI tools for blogs, images, and videos. These tools ensure that your contracting website provides high-quality content.
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