Generating leads is important to grow your epoxy flooring business. Expand your customer base on Facebook, Instagram, YouTube, and LinkedIn. According to NN Group, businesses see a 50% increase in brand awareness when they engage in social media marketing. Join local Facebook groups to look for users who need concrete staining or heavy duty epoxy flooring. Share before-and-after photos of resin screed flooring and polyaspartic flooring. Then form business partnerships on LinkedIn. Look for general contractors, construction companies, interior designers, and auto collectors. Message home builders and discuss the perks of offering a finished garage for new buyers. Also, coordinate with someone who does build shelving.                                                 

Provide high-quality content that answers the preferences and needs of your audience. Select relevant keywords like “decorative resin floors”, “epoxy floor coating”, or “epoxy terrazzo flooring”. Then include these keywords on blogs, descriptions, and case studies. Also, answer common questions about epoxy flooring maintenance, cost, and durability. According to SEOTwix, businesses that have blogs receive 97% more links to their websites.      

Invest in paid advertising using Google ads and small awareness campaigns on Facebook and Instagram. When people need epoxy flooring services, they search it on Google. Run your campaigns correctly so people can immediately see your business on search results. Set up intent-based retargeting for social ads once you have enough data on Google and Facebook pixels. Target people who clicked forms on your website or other behaviors that make them a “warm target”.                                                                                                                                         

In this article, we discuss the top 4 ways to get more epoxy flooring leads. We added key factors influencing local search rankings.           

1. Use social media platforms

Promote your services on Facebook, YouTube, Instagram, TikTok, and LinkedIn. Focus on targeted advertising campaigns to increase lead volume. Post step-by-step instructions and photos of epoxy flooring coating or epoxy flooring installation. Connect social media links to your website for easy access. To improve online presence, understand who your ideal customer is. Find contractors and real estate agents on Facebook groups. Other engaging content to include are:

• Sharing customer testimonials to boost credibility               
• Interacting with followers through responding to comments and chats
• Publishing educational content about epoxy flooring’s benefits and maintenance 
• Posting tips on applying a self-leveling epoxy floor coating
  

The Epoxy Pros posted several social media marketing tips for epoxy business owners. Focus on documenting daily work rather than creating too much polished content. Capture authentic and random moments using tools like tripod or iPhone. Your content should tell a story to build better connections with the audience. Apply local SEO to your  Instagram profile. Add your business name, bio, logo, and branding colors. Be consistent in using keywords like “epoxy flooring” to target the right audience.             

Facebook is a great platform for finding epoxy flooring leads. Regularly post relevant content about your services to reach a larger audience. Don’t forget to join local Facebook groups to know common questions and needs from customers. For example, you can comment on a user’s post about your business if they’re looking for metallic flooring. Find professionals who have epoxy flooring experience in industrial, commercial, or residential projects.  

2. Build strong partnerships         

Work with local businesses to convert more leads into customers. Communicate with interior designers, architects, and general contractors to build beneficial partnerships. Give incentives like exclusive discounts or referral fees. Partner with home improvement stores and concrete supplies to cross-promote services. Collaborate with painters as they offer epoxy flooring on their list of services. Also, network your services with landlords and house flippers to purchase countertops.                                               

Always prepare a contact when starting your epoxy flooring business. Show things like who owns the supplies or how profits are divided. Cover deadlines, liability, scope of work, and payment for clients and employees. If you have the budget, hire an independent lawyer to help you in creating the Heads of Agreement. It’s a document that contains what you want in a partnership and what the other business wants. Your business partners should also have their legal council to prevent future disagreements.                            

3. Create valuable content                  

High-quality content is crucial to rank your business in local search results, listings, and directories. Create a blog page to discuss aesthetic options, durability, and chemical resistance. Write about how-to guides for simple repairs and DIY surface preparation. Explain various types of epoxy flooring like polished concrete, urethane cement, vinyl fake epoxy, and metallic epoxy.                                             

Video reviews are a good example of valuable content. It brings trust and credibility to potential customers. Epoxy Flooring Co uploaded a garage floor customer review. Dan mentioned how his garage floor looked “sensational”. YouTube viewers can see the high-quality result of Dan’s garage floor in the video. This proves that visual proof influences a customer’s curiosity in trying services.                         

Case studies are another type of content to get epoxy flooring leads. They showcase real-life examples of the expertise, services, and results of a business. AiiMS Video Production posted a case study about Sydney Epoxy Floors Warehouse. It comprises a step-by-step preparation of the epoxy garage floor and its installation process. Also, it shows how the team handled challenges during floor preparation, like repairing, leveling, and cleaning the concrete. This case study resonates with homeowners finding durable and aesthetic solutions for a garage floor.   

4. Use paid advertising  

Target potential customers using strategic campaigns on search engines and social media platforms. Google Ads is the most common paid advertising tool to attract qualified leads. Use relevant keywords like “epoxy flooring services near me” or “garage floor coating”. Highlight your company’s unique selling points and service areas. Google Ads give more targeted options than Facebook. Try tracking before and after pictures of your social media profiles and joining local Facebook groups.                                                                

Here’s how Google Adwords can generate commercial epoxy flooring leads:

• Keyword research - Use Google Keyword Planner to find keywords customers would often search. Sample terms include “commercial epoxy flooring”, “epoxy floor coating”, and “industrial flooring”.                       
• Compelling ad copy - Post a strong headline highlighting the benefits of your epoxy flooring services. Highlight unique selling points of your business, such as safety, aesthetic appeal, and durability.               
• Targeted ad campaigns - Make sure your ads reach businesses in your local service area. Target specific industries, job titles, and company sizes. Then use ad extensions like location extensions, sitelink extensions, and call extensions.             
• Optimized landing pages - Improve user experience through prominent CTAs and contact forms. State the benefits of your epoxy flooring services when creating landing pages.     
  

What Are the Key Factors Influencing Local Search Rankings for Epoxy Floor Coating Companies?     

1. Google My Business (GMB) optimization - List complete business information including name, address, contact number, and email. Update photos and videos to increase customer engagement.                       
2. Customer reviews - Encourage clients to leave testimonials on Google, Yelp, and social media platforms.         
3. Keyword optimization - Add relevant keywords like epoxy flooring installation, epoxy business near me, or epoxy flooring business for sale.
4. Social media presence - Maintain active profiles to answer common questions from users. Update photos and videos or make announcements about your services.                         
5. Page load speed - Improves user experience and prevents customers from immediately leaving your site. Make sure all pages, photos, videos, links, and navigation cars are working properly.  

Can I Get Epoxy Flooring Leads From a Home Interior Website?

Yes, you can get epoxy flooring leads from a home interior website. Create a page for your epoxy flooring services, highlighting its benefits and applications. Insert your portfolio to showcase before-and-after photos of past projects. Then write informative articles about how-to guides and trends. Promote a package deal for epoxy flooring and home interior services. Also, offer free online consultations to discuss interior design and flooring options. The best website builders for home interior have reviews and features to know which one’s good for your business.     

Can a Website Builder for Epoxy Flooring Get More Leads? 

Yes, a website builder for epoxy flooring can get more leads. Its relevant features include appointment booking systems, service pages, and built-in maps. Customize contact forms so customers can input information like name, address, email, and mobile number. Having an epoxy flooring website is crucial to increase online visibility. A website builder’s SEO features rank your site higher in search engines. This makes it easier for customers to look for epoxy flooring services in local searches. The best website builders for epoxy flooring provide sample pre-made templates. Having a professional web design increases visitors that will be converted into leads.  

What is the Best Website Builder to Get More Epoxy Flooring Leads? 

The best website builder to get more epoxy flooring leads is Snapps.ai. Its drag-and-drop editor customizes features like contact forms, image galleries, and appointment bookings. It contains social media integrations to expand your services on a larger audience. Connect with users on Facebook, Instagram, LinkedIn, TikTok, and YouTube. Your Snapps website is accessible to visitors 24/7 because of its live chat option. Train your support team to answer customer concerns and help solve technical issues. Also, Snapps’ SEO and AI features improve blog content to rank your site on local searches. Having an epoxy flooring website is the best way to get leads. Snapps.ai’s email marketing features build lists and campaigns to convert leads into loyal customers.