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Top 4 Ways to Get More Kitchen Remodeling Leads (Marketing Insights for New Remodelers)

To get more kitchen remodeling leads:

  1. Improve your website for local search visibility
  2. Use social media to showcase your work
  3. Run targeted Pay-Per-Click (PPC) campaigns
  4. Harness the power of client reviews and testimonials


Homeowners are looking for professionals skilled in providing kitchen makeovers, custom kitchens, and kitchen design services. But, they want easy online access to book home improvement services. That's why remodeling leads may discover your services through social media and ads. They also search for positive client online reviews. But, having a professional website strengthens your online presence better for potential leads. A strong kitchen remodeling website improves local search rankings. It helps potential customers learn more about your services.


To simplify the process, new contractors should use a website builder. It has features to display services like custom cabinets, quartz countertops, tile backsplashes, and more. An optimized website also drive qualified leads for cost-effective kitchen remodeling packages.


A Reddit user gives advice to a newbie in the kitchen remodeling industry. They emphasize that you should focus on having a website and active socials. Using online advertising is also an option. But for those with no experience using ads, it is not easy. Even experts hire social media ad specialists. This implies that every new kitchen remodeling company should have a professional website.

Reddit advise for a user starting a kitchen remodeling business

This article provides insights on the top 4 ways to get more kitchen remodeling leads. Also, we highlight the best option for your business to grow consistently.

1. Improve Your Website for Local Search Visibility

Improving your website for local search visibility attracts potential customers in your area. Especially, if you're into kitchen remodeling business. First, make sure your business name, address, and phone number (NAP) are the same everywhere online. Inconsistencies confuse search engines and hurt your local visibility. If you show services like custom kitchen designs or lighting, keep your info updated on local directories and review sites. This makes it easy for nearby homeowners to contact you.


For your services, create dedicated pages that clearly explain each. For example, if you specialize in modern kitchen design. This include a page of your process, past projects, and materials used like quartz countertops or tile backsplash. Plus, adding high-quality images of past kitchen makeovers also enhance your site’s appeal. 

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When creating web content, use local phrases naturally. Avoid forcing in terms like "kitchen remodeling near me" or "licensed kitchen contractor." Instead, focus on helpful content that includes your service area. For instance, if you're a kitchen contractor offering affordable remodeling, say how your team has helped families in [City Name]. You may also mention premium upgrades to open-concept kitchens or the installation of custom cabinets. 

2. Use Social Media to Showcase Your Work

Social media is an excellent tool for showcasing your work, especially in the home remodeling industry. It makes it easier for potential clients to explore your services, visit your website, or contact you for bookings. For kitchen remodelers, showcase your expertise on your socials with high-resolution images. Include custom cabinets, islands, and countertops to inspire homeowners seeking modern designs. Visual posts engage much more than text alone. This not only builds interest but also trust in your work.


Replying to comments and questions makes your kitchen renovation business more credible. Interaction helps potential customers feel connected to your brand. Ask followers for:


  • Feedback on kitchen design services
  • Create polls about popular kitchen color schemes
  • Host contests where they share their remodeling ideas


This level of engagement strengthens your online presence and keeps your audience interested. Plus, Instagram stories and reels are creative ways to show your remodeling process. Post quick updates on kitchen flooring, modern farmhouse styles, or luxury renovations. These updates keep your audience engaged and show off your work.

Gary Vaynerchuk explaining Why EVERY Business Needs to Be on Social Media

In Gary Vaynerchuk video, he explained that Every business (ex. service-based ones like a kitchen remodeling company) needs to be on social media. This is because it's where people spend their time and build connections. The secret to success is being authentic and relatable. 


Instead of hard selling, businesses should share relatable, personal stories. They should also highlight their unique traits and passions. This approach builds trust and community, which often leads to unexpected business opportunities.


Testing new ideas is also recommended. Exploring niche interests or unusual audience segments lead to unexpected success. Being genuine and passionate is the best way to engage, build a community, and succeed in social media today. 

3. Run Targeted Pay-Per-Click (PPC) Campaigns

Running pay-per-click (PPC) campaigns generate high-quality kitchen remodeling leads by targeting specific audiences. By using precise keywords and custom ads, connect with homeowners looking for kitchen renovation services.


In fact, according to Google, businesses earn roughly $2 for every $1 spent on Google Ads. This raises potential ROI for kitchen remodelers if PPC ads are done well. To ensure success, a PPC campaign requires careful setup and ongoing fine-tuning. Follow these steps to get started:


  1. Define your audience. Identify local homeowners most likely to need kitchen remodeling or renovation services. Use tools like demographic and geographic targeting to narrow your reach. This ensures homeowners seeking custom kitchens, cabinet refacing, or countertops, see your ads.
  2. Select relevant keywords. Focus on long-tail keywords to drive targeted traffic.
  3. Set a realistic budget. Determine a daily or monthly ad spend that aligns with your overall marketing budget. Start small then increase your budget as your PPC ads get good leads for services like full kitchen remodels or partial renovations.
  4. Craft engaging ads. Write ad copy that highlights your unique selling points. Mention features for recommended designs. For example, walk-in pantry designs or energy-efficient appliances.
  5. Optimize your lnding pages. Ensure that the landing pages linked to your ads are user-friendly and designed to convert. Use clear calls-to-action (CTAs), especially for personalized services such as custom kitchen layouts.

4. Tap Into Client Reviews and Testimonials

Client reviews and testimonials for kitchen remodeling lead generation add credibility. Backlinko reports that 70% of people check reviews before trying a new business. Potential clients always look into your reputation first. This means that kitchen remodeling business should build positive online reviews. To make the most of client reviews:


  • Feature reviews prominently. Place testimonials on your website homepage, service pages, or dedicated testimonial sections. This optimizes your site for kitchen remodeling leads.
  • Highlight specific results. Use reviews that mention completed, such as successful countertop installation or cabinet refacing
  • Include visual proof. Pair testimonials with photos or videos of the completed work. This boosts trust and engagement.
YouTube video explaining Ways to Use Social Proof in Your Marketing

On Boast's YouTube channel, Cara defines social proof as when people mimic others, especially when they doubt. This concept is vital in marketing. 


Cara suggests several ways to use social proof. First, customer reviews are a must. Most buyers check these before deciding. Next, sharing numbers, like total customers or satisfaction rates, adds credibility. Showcasing awards highlight leadership in the industry. Real-time sales notifications create urgency. They tap into the fear of missing out.


Testimonials and case studies provide detailed problem-solving examples. Featuring logos of well-known brands builds confidence. User-generated content allows customers to promote the brand. Endorsements from celebrities or influencers widen the reach. Highlighting popular products simplifies choices for consumers. Press coverage adds validation. 

What Are the Common Mistakes To Avoid in Building a Kitchen Remodeling Website From Scratch?

  • Poor website design and functionality. A slow, outdated, or confusing site drive users away. Ensure your website is easy to navigate, mobile-friendly, and loads quickly. If you need help with new site, there are ways to build a website from scratch. Using tools like a Snapps.ai website builder simplifies creating a professional website.
  • Neglecting targeted marketing. Not targeting the right audience wastes time and money. Kitchen remodeling companies should market to homeowners looking to remodel. They use data-driven strategies. Also, investing in exclusive kitchen leads or local ads helps connect with qualified leads.
  • Overlooking the importance of content. Posting low-quality or irrelevant content hurt your credibility. Instead, share engaging blogs, videos, or images that show your expertise. For example, give kitchen remodeling tips, showcase your projects, or share home improvement guides. Consistently providing helpful content improves your search rankings and attracts more customers.
  • Lack of follow-up with leads. Not following up promptly with remodeling leads costs you business. CallPage.io says responding to a lead within the first five minutes increases the chance of conversion by 400%. Use automated systems to contact potential customers via email or calls. Tailor your approach to their specific needs.
  • Ignoring social proof. Many homeowners look for reviews and testimonials before choosing a remodeling contractor. Ignoring this aspect of your marketing strategy is a mistake. Ask happy customers to leave review on Google or Yelp.
  • Ineffective use of social media. Social media is necessary for marketing kitchen remodels. Yet, many companies miss the mark. First, share before-and-after project photos. Then, engage with followers in the comments. Also, run targeted ads to attract customers. Use Instagram and Facebook, where visual content thrives.
  • Skipping collaboration with interior designers. Working with interior designers boosts your market and leads. Yet, many contractors miss this chance. By partnering up, it is possible to offer combined services. This makes your kitchen remodeling business more appealing to homeowners.

How Can a Website Builder Contribute to the Lead Generation Timeline Success for a Kitchen Remodeling Business?

Lead generation in general shows results in 3 to 6 months. For a kitchen remodeling business, this depends on the strategy, execution, and market competition. Quick responses are possible, but building a steady flow of quality leads takes time and strategy. Some of the factors affecting lead generation timelines are:


  • Marketing Strategy: Successful strategies include website optimization, local SEO, social media, and paid ads. The effectiveness and integration of these methods determine the timeline.
  • Website Quality: To convert leads in a short amount of time using website, you need the best website builder for kitchen remodeling services like Snapps.ai. It helps you create professional and high quality website.
  • Competition: In competitive areas, standing out takes longer. Consistent branding and targeted marketing are should be prioritized.
  • Lead Quality vs. Volume: Chasing many unqualified leads is a waste of time. It's better to focus on exclusive leads, like homeowners planning a remodel. 

Use Smart Strategies and Online Excellence for Your Kitchen Remodeling Business

To get more kitchen remodeling leads, you need good marketing and a strong online presence. Your website is a must in turning visitors into leads. A well-made site shows your work and makes it easy for clients to contact you. With tools like Snapps.ai website builder creates a professional, easy-to-use site effortlessly. In summary, to grow your kitchen remodeling business, focus on connections, online visibility, and value. 

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