Your handyman business must have a steady stream of leads. So, consistency is important when doing the marketing work for your business. Try digital marketing strategies like PPC advertising, email marketing, and social media. These strategies encourage customers to leave reviews for your services. According to a BrightLocal survey, 79% of consumers trust online reviews as much as personal recommendations.                            

Remember that referrals can also generate leads. In a Wharton School report, 18% of referred customers are more likely to stay with a business for long-term. Give special promotions to existing clients who recommend your business to others. Work with landlords and property managers.                                              

In this article, we discuss the ways to get handyman leads. We include tools to use when tracking lead generation performance, information to include, and how to measure the success of your lead generation efforts.               

1. Create social media platforms 

Offer your handyman services on platforms like Facebook, Instagram, and LinkedIn. Post before-and-after photos of projects, video tutorials, and customer reviews. These features encourage potential visitors to buy your services.                    

To boost organic reach, tag friends and encourage them to share your posts. Boosted photos on Instagram don’t cost a lot, which can help grow your follower count. Also, you can join local FB groups and share your services there.                                                                                                                                                     

2. Utilize Pay-Per-Click (PPC) Advertising

Utilize Google Ads when targeting local customers near your business location. A Redditor shared they spend $300 a month in PPC for a couple of specific keywords. Avoid selecting too many keywords from a large geographic area. Make good money through picking keywords that are popular and people ask all the time.             

You can also use PPC for:                                                         

• Crafting compelling ad companies to highlight unique selling points
• Including clear CTAs to encourage conversions         
• Setting up conversion tracking to measure the effectiveness of your campaigns
• Retargeting ads to reach more website visitors

3. Engage with local communities    

Engaging with local communities lets you get closer to people who need handyman services. Attend community senior events, vendors, and non-organizational offices to start personal interactions. For example, a Redditor mentioned they effectively did cold calls on church offices when their handyman business was just starting.        

Here are common ways to engage with your community:

• Attend local festivals and farmer’s markets                   
• Set up a booth showing your handyman services and provide free consultations
• Participate in community service projects or local charities
• Sponsor school events and local sports teams

Remember that best contacts for handyman leads come from networking. This includes real estate networking meetings and groups. Building a strong referral network from loyal customers is crucial to maintain your company’s credibility. Also, the quality of leads from referrals can exceed paid advertising.                    

Here’s how to get handyman leads through door-to-door marketing:

1. Identify your ideal client - Determine if your target audience are homeowners, renters, or businesses and the type of services they need.
2. Research neighborhoods - Look for areas like new developments, older homes, and places affected by natural disasters. Selecting these areas are crucial for using your handyman services.                       
3. Gather materials - Provide business cards, flyers, and brochures. Create a portfolio that showcases before-and-after photos of your projects.
4. Create a professional pitch - Prepare an engaging pitch highlighting skills, experiences, and benefits of trying your services.           
5. Follow up via phone or email - Do follow up through phone or email to reach out customers who need immediate handyman services. Your team can track customers who are sure of making online appointments.

4. Implement direct mail marketing strategies 

Direct mail marketing is an effective way to generate handyman leads. Send physical marketing materials to the homes of customers and businesses. Create a mailing list and focus on homeowners in your area who need handyman services. 

Use different formats like brochures, letters, and postcards. Old fashion direct mail is beneficial for a handyman business. Your target customers may not need your services right away, but providing postcards is useful for future partnerships.                     

To design direct mails that showcase your services, include:

• A clear list of services  
• Client testimonials                                   
• Special promotions or discounts               
• Contact information 

Based on statistics from the Data & Marketing Association, direct mail household response rate is 5.1%, while there’s a 29% return on investment for direct mail median households. Which is why it’s important to determine your target customers. They can be business owners, students, residents, and government agencies. Also, determine the type of advertisement they need.  

                                                                                             

When doing direct mail, integrate it with digital marketing to promote a seamless buyer experience. Adding a QR code on the mailer directs customers to a new social media campaign, a landing page on your website, or a specific promotion.                

5. Use content marketing           

Utilize SEO strategies and provide relevant content to establish authority for your business. Do keyword research and include them in your article to rank for local search results. Add before-and-after pictures with Alt tags to increase online visibility. Also, use paid advertising to promote your blog posts.                

A Redditor mentioned building a handyman website that includes limited pages. These pages include information about your services in specific areas. Updating blog posts is crucial to improve information that resonates with your audience. Write about tips and tricks on what homeowners can do on their own and when to call you. 

6. Offer promotions and discounts  

Promotions and discounts attract new leads. Assign one person from your team to handle repairs and market your services to realtors and landlords. One Redditor shared their experience of funding a good plumber in their area. In return, the plumber sends a lot of work because people need a handyman to repair holes in walls.                    

Here’s how to use seasonal offers for handyman leads: 

• Give discounts on exterior repairs or painting during spring time
• Promote gutter cleaning services during fall time
• Create limited-time promos like a 15% discount on all services booked within the next 30 days
• Showcase bundle services like lawn care and landscaping with discounted rates
• Promote seasonal packages for pool cleaning or maintenance during summer time

What Tools Should I Use to Track Lead Generation Performance for Handyman Services? 

1. Salesforce - A comprehensive CRM platform with strong lead management features. It helps your business with marketing, sales, commerce, service, and IT. 
2. Marketo - Marketo has automation for email marketing and lead nurturing. You can complete and update customer profiles. It also provides a Dynamic Chat option to communicate with customers online. 
3. Google Analytics - A well-known platform that tracks website traffic, user behavior, and conversions.               
4. Hootsuite - A social media management platform with features like social media analytics, AI content creation, and social media advertising.
5. MailChimp - An email marketing platform with features like email automations, generative AI, and A/B testing.
6. SurveyMonkey - An online survey platform with features like registration forms and online polls.                     
7. CallRail - A platform that tracks phone calls, generates analytics, and keeps call recordings. 

How Can I Measure the Success of My Lead Generation Efforts?        

1. Lead quantity - Monitor and assess leads based on geographic location. You can also track the percentage of leads that will be converted into customers.
2. Cost per lead (CPL) - Divide the total cost of lead generation efforts by the generated number of leads. Then you can compare your CPL against industry standards and competitors.     
3. Customer acquisition cost (CAC) - Determine the total cost of having a new customer, including sales, lead generation, and marketing expenses.
4. Social media metrics - Monitor followers and the level of engagement with your content.                         
5. Website traffic - Track website visitors and the pages they view on your site. Also, analyze metrics like time on site, bounce rate, and pages per session.

Can a Website Builder for a Handyman Business Generate Leads?

Yes, a website builder for a handyman business can generate leads. It has various SEO features to help your site rank on search results. Website builders have customization options to include lead capture forms. Collect information from visitors by requiring them to include their name, address, email, and contact number. Potential customers can also book online using booking integrations. The top 6 website builders for a handyman business explain the importance of adding client testimonials, service descriptions, and image libraries in your website.        

What is the Best Website Builder to Get Handyman Leads?

The best website builder to get handyman leads isSnapps.ai. It’s a drag-and-drop editor that has contact forms and online bookings. These features help customers directly book services online. Snapps provides extensive AI and SEO tools to enhance blog content and rank your site on search engines. Convert leads into customers once your site ranks on top of Google. Also, Snapps' social media integrations can reach a wider audience.