Having a good website is advantageous for conversion leads. It has important features, like image galleries, appointment bookings, contact forms, and built-in maps. Customers can easily find your business if your website has good Google rankings. Utilize SEO features to provide high-quality content in blog pages and case studies. According to BusinesDasher, business blogging leads to 55% more website visitors.                                                                             

Build an online presence on social media. Create accounts on Facebook, Instagram, YouTube, and TikTok to find more customers. Show before-and-after images of regular pool cleaning and chemical balancing. Share tips on how to remove debris and vacuum any algae from your pool. Respond to people finding urgent pool services on comment sections. 

Form local partnerships with supplies, service technicians, and realtors. Build a strong network of contacts that can give you referrals. Host community events to discuss tips for pool inspections and getting tools like filters, heaters, and pumps from a supplier. Also, reach out to customers through direct mail marketing. It has less competition compared to digital mail. Use mail lists that have demographic information like age, homeownership status, and level of income. 

In this article, we discuss 5 ways on how to get more pool service leads. We added metrics to measure success and advanced strategies for getting leads.                                                                              

1. Create a professional website 

Having a pool service website is important to attract leads. It's a dashboard where potential customers can find relevant information about your business. A website makes it easier for people to find your location using built-in maps. Its essential features improve user experience:

• Appointment system so customers can directly book online
• Updated pricing information of your services 
• Contact information like mobile number, email, and social media links
• Client testimonials to establish brand authority
• Blogs to write informative content about pool services   
  

Your website can integrate with platforms like Yelp and Google My Business. Create an account on Yelp to promote special offers to potential customers. Encourage happy customers to leave reviews on your Yelp account to boost online visibility. Then include a link to your website so users can stay updated on services, events, and discounts. 

Set up a Google My Business (GMB) account to improve your site’s local SEO. This makes it easier for customers to find your business when they search for “pool service near me”. Verify your GMB listing to increase chances of appearing in the Google Maps 3-Pack. The 3-Pack collects important information, such as business descriptions, customer reviews, and user ratings.     

Also, leverage local SEO on your website’s blog page. Use low competition keywords when writing content since they’re faster to rank in Google. The keyword “pool cleaning service” has a low competition score of 28, but it gets 18,000 searches a month. Other relevant terms to use are pool remodeling, pool financing, pool maintenance, and pool cleaning business.  

2. Use social media platforms        

Promote your pool services on Facebook, Instagram, YouTube, or Twitter to generate leads. Optimize your social media pages to increase online presence. Regularly post content about pool care tips, special offers, and personal experiences. Stay active on social media through responding to comments. New customers can find your business on Google before checking your social media platforms.

Facebook is a great platform to promote your business and engage in a large community. You can ask questions about managing pools and hot tubs. Include your contact information with a before-and-after post of a past project. Don’t forget to personalize your content to reach the right audience.

Post various types of engaging content like:                                                                                                         

• User-generated content so followers can share photos and videos of their pools
• Polls and quizzes to know how to improve your services
• Offer seasonal advice like summer pool care or winterizing tips
• Infographics about water conservation, comparison of pool chemicals, and pool care schedule
• Video marketing showcasing cleaning pool filters and balancing water chemistry
• Livestreams about guest expert appearances and monthly pool care check-in
  

Being chronically online is also a good way to talk to peers and professionals. Ask them about their experiences in starting a pool service business. Try to note the strategies they used in getting more leads. A Reditor mentioned watching YouTube videos about the chemistry of maintaining balanced water. This is helpful for someone who wants to learn how to manage swimming pools for installation and cleaning.

3. Use PPC advertising

Pay-Per-Click (PPC) advertising is important to quickly get more pool service leads. This helps you reach potential customers actively searching for your services. It’s a cost-effective option because you’ll only pay when someone clicks your ad. To start with PPC, your pool service business should:               

• Create compelling ad copies highlighting unique services
• Choose relevant keywords like “pool maintenance” or “pool cleaning”
• Design landing pages to match the ad content
• Bid on keywords and set a budget

The following are the advantages of PPC advertising for pool service leads:

• Budget control - Set monthly spending limits and have full control over your advertising budget
• Measurable results - PPC gives detailed analytics on conversions, clicks, and ad performance. Your pool business can directly optimize campaigns and track ROI.
• Immediate results - You can drive leads and traffic after launching a campaign.
• Targeted reach - Use location targeting and relevant keywords to reach people who need your services.
  

4. Network with local businesses       

Build strong networks with local businesses to generate faster leads. Work with equipment suppliers or manufacturers, pool supply companies, home improvement experts, pool builders, and real estate agents. This will help you stay informed about new products and services. Networking is the flagship to creating valuable connections. Local businesses can refer your services to their customers during partnerships.  Here are some networking events to join:

• Pool trade shows 
• Farmers’ markets
• Street fairs
• Charity events
• Educational seminars and webinars
• Aquatic events

Check LinkedIn posts about pool service businesses and their partnerships with local companies.    

Some Redditors shared their experiences working with people in the pool service industry. Their advice is to start your own pool service business. Hire someone to pay wages and borrow money if necessary. Work with an accountant to know how to manage your finances.

One Redditor shared working for a pool company where the owner retired and gave the business to him. Instead of continuing business school, he bought and learned the business. Being a pool guy wasn’t primarily his career. But he became successful in the industry for over 20 years.                       

A Redditor mentioned they had no experience while working in a large family company. Learning from pool business owners can help you understand basic tools. They are now leading a crew as the one assigned for maintenance and service classes. Another Redditor suggested taking free classes, like downloading the Orenda app to learn everything about pool services. Partner with another company to work in repairs and fetch tools. Remember to build a business name that people can trust and ask for help from a mentor.                             

5. Try direct mail campaign 

Direct mail campaigns target specific neighborhoods. Track the results of your campaigns. Use coupon codes or unique phone numbers to optimize future mailings. According to RSVP Advertising, target affluent households in your service area. These households likely need regular pool maintenance. Take note that direct mail can be more expensive than some digital marketing methods. But it can still yield high-quality leads for pool service businesses. When creating your mailer, include:       

• High-quality images of clean and sparkling pools
• Engaging CTAs
• A clear offer or promotion
• Your website link and other contact information 

Mail out flyers or postcards to local neighborhoods. You can contact a local direct mail marketing company to quickly generate leads. A Redditor mentioned knowing people who used direct mail coupon packs. Consider using letter direct mailing instead of door-to-door marketing. Use Google Maps to look at areas where you already advertised your services. If you don’t want to print mails or postcards, use an AI software like aihomeleads. This software filters pool zip codes and automates sending postcards.  

What Metrics Should I Track to Measure the Success of My Pool Lead Generation Efforts? 

1. Lead quality - Refers to the percentage of qualified leads. The higher the lead quality, the higher it will be converted into a potential customer. You can set evaluation parameters to determine a lead’s quality level. This includes knowing what type of buyer they are and their financial standing.   
2. Conversion rate - Calculates the percentage of leads that are converted into customers. Several factors, like effective sales process, optimized landing pages, and personalized communication, can influence conversion rates
3. Lead volume - Having a higher lead volume shows a wider reach of your services. More leads might lead to more revenue. Some strategies to increase lead volume are SEO, PPC advertising, and optimized landing pages.
4. Website traffic - The number of users who visited your website. It boosts brand visibility, SEO performance, and conversion rates. Metrics to monitor are bounce rate, page views, unique visitors, and session duration.
5. Email marketing - An effective channel that directs potential customers to your website. You can capture leads through CTAs and email sign-up forms.

What Are the Advanced Strategies for Getting Pool Service Leads? 

1. AI-powered chatbots - Automatically answer common questions about pool inspection, regular pool cleaning, and chemical balancing. Customers wouldn’t have to wait for the response of your team members.                 
2. SMS marketing - Send text messages with services, special offers, and appointment reminders. Customers get the updates they need regarding personal interactions, events, and follow-ups.
3. Live streaming - Host live Q&A sessions on Facebook Live or Instagram Live. Encourage customers to share your streaming link to other users. The higher the live viewers, the higher the chances of getting leads. Entertain on-the-spot questions about pool renovation and remodeling.  
4. Podcasts - Consider audio marketing to share expert advice, customer testimonials, and industry insights. Create a channel on Spotify, Apple Podcasts, or Google Podcasts.  
5. Geo-fencing - Target potential customers in a specific location and enhance local SEO. This confirms that your pool service advertising is only directed towards a group or community.
   

Can a Website Builder Get More Pool Service Leads?

Yes, a website builder can get more pool service leads. It has contact forms, appointment bookings, and email campaigns. These features are important to quickly convert leads into potential customers. You can include before-and-after photos of past projects to boost user engagement. Use social media integrations to find customers on Facebook, Instagram, and YouTube. The 5 best website builders for pool service have AI and SEO tools for blogs to rank your site on search engines.       

What is the Best Website Builder to Get More Pool Service Leads? 

The best website builder to get more pool service leads is Snapps.ai. You can customize contact forms and calendar scheduling using its widget section. Choose from various pre-made templates to match your brand identity. Snapps has SEO features like Snappseo, Localgrids, and Copy AI. These features provide high-quality content about pool services. You can also use Snapps’ personalization rules to improve user experience. Add navigation links, pop-ups, and notification bars so users can check available bookings.