The best home service lead generation companies are:

1. Snapps.ai
2. Phyxter
3. HomeAdvisor
4. Thumbtack
5. Porch
6. Houzz
7. Angi
8. Yelp
9. Bark
10. HomeStars

Meanwhile, jarvatar says it's important for home service businesses to determine their average sale and whatt hey're wilkling to pay per lead. "Thumbtack and Porch will offer low quality, low priced leads," says the Reddit user."I don't like Houzz's contract basis, I don't think there's enough value. Angi leads are expensive, but you can get refunds on them if you're vigilant."

While traditional lead generation companies offer various benefits, Snapps.ai takes it a step further by combining a powerful AI-driven website builder with robust lead generation tools. This unique combination allows you to create a professional, high-performing website that not only attracts visitors but also converts them into quality leads.

In this article, we’ll explore the features of ten leading home service lead generation platforms, along with their pros and cons, to help you decide which platform might be best for your business.



1. Snapps.ai

Snapps.ai is an AI-powered website builder that goes beyond just creating a website; it helps you generate high-quality leads for your home service business. With its intuitive drag-and-drop editor, Snapps.ai enables you to design a professional website tailored to attract and convert leads. It integrates advanced SEO tools, analytics, and lead management systems, ensuring that your site doesn't just look good but performs exceptionally well in driving business growth.

Snapps.ai offers these key features:

• AI-driven website design tailored for lead generation
• Integrated SEO tools to boost online visibility
• Advanced analytics to track lead conversion
• Built-in lead management system
• Responsive design for mobile and desktop

Homeowners like Snapps.ai for a few reasons:

• Customizable templates tailored to home service niches
• Optimized for search engines, making it easier to find local services
• User-friendly interface for seamless navigation
• 24/7 customer support and technical assistance

Snapps.ai is highly recommended for contractors looking to establish a strong online presence and consistently generate leads. Its AI-driven tools ensure that your website is not only attractive but also highly functional in capturing and managing leads. With Snapps.ai, you get a comprehensive solution that covers both website design and lead generation, making it an ideal choice for growing your business.



2. Phyxter

Phyxter was founded in Vernon, British Columbia by Jake Gibson in 2017. Today, the tech company aims to “provide top-tier home service solutions with a focus on community and integrity.” Phyxter markets itself as a “nationally recognized yet locally focused home service company.” They connect homeowners with local contractors specializing in specific services, such as HVAC, plumbing, electrical, and smart home automation.

Phyxter assures customers that by using their site, they get to “support local businesses and enjoy top-notch service.”

Homeowners like Phyxter because:

• Multiple contractors and quotes
• Hassle-free payments (no hidden fees)
• Easy to use
• A referral program that also donates to charity
• 24/7 service and support

Phyxter is worth it, according to reviews on Google. People praise the company for its professional service and affordable costs. Currently, Phyxter has 65 reviews and a 5-star rating on Google. In addition to lead generation, the company also offers digital marketing services, such as:



• Website design
• SEO strategy
• Content marketing
• PPC advertising
• Google Business Profile

3. HomeAdvisor

HomeAdvisor was initially known as ServiceMagic when it was founded in 1998. Angie’s List eventually acquired the pioneering digital marketplace. HomeAdvisor has since expanded to having over 500 home improvement categories. Popular categories in HomeAdvisor include:

• Bathroom remodeling
• Basement remodeling
• Central air conditioning (installation and repair)
• Home energy auditing
• Home insulation & weatherstripping
• Kitchen remodeling
• Professional moving services
• Wood fence installation



On TrustPilot, customer Rose Gazarek says HomeAdvisor helped her find the right service “the same day at a reasonable price.” However, the platform also gets negative feedback for selling the same leads to multiple contractors.

Homeowners Like HomeAdvisor for a few reasons:

• Free to use
• Multiple contractors to choose from (all with background checks)
• Online booking



However, homeowners should also be aware of a few less than stellar traits. For example, a client’s contact information is sold to multiple service providers. This means homeowners are likely to receive a lot of calls from different businesses.

HomeAdvisor is worth it for contractors. The site generally has positive reviews from users online. In fact, it has a high 4.1 star-rating and over 22k reviews on TrustPilot. WebFX also says HomeAdvisor can help businesses find paying customers, although it can be potentially costly. 

Meanwhile, some contractors also criticize HomeAdvisor for fake reviews and fake leads. On SiteJabber, Joshua K describes HomeAdvisor’s practices as fraudulent and unethical.

It is also worth noting that in January 2023, the US Federal Trade Commission ordered HomeAdvisor to pay up to $7.2 million. The said amount serves as a compensation for “defrauded home service providers.”



4. Thumbtack

Thumbtack was founded in 2008 by Marco Zappacosta, Jeremy Tunnell, Jonathan Swanson, and Sander Daniels. The technology company now has over 10 million users. According to their website, Thumbtack helps customers “confidently care for and improve their homes” by connecting them to service professionals who provide small fixes, routine home maintenance, and major house improvements.

In addition, Thumbtack also covers other niches including:

• Life coaching
• Personal training
• Yoga instruction
• Pet sitting
• Aquarium services
• Accounting
• Business tax preparation
• Event catering
• Photo booth rental
• Singing lessons
• Self defense lessons

Homeowners like Thumbtack because of the following:

• Free to use
• Variety of service providers

In some cases, Thumbtack offers a money-back guarantee amounting up to $1,000.

Thumbtack has 6.1k reviews and a 4.1-star rating on TrustPilot. However, some customers are also claiming they’ve had unsatisfactory experiences. For example, JM writes that Thumbtack does not do thorough background checks for contractors. 

Thumbtack is worth it for contractors, according to its positive online reviews. Reddit user Jay_Thompson11 says he spends around $100 and earns $400 to $1,100 per week using Thumbtack. 

He also encourages other contractors to set up their “targeting preferences right” and to be strategic in naming their businesses.

Meanwhile, some Redditors dislike the platform’s lead quality. For example, royal_friendly says Facebook or Google Ads are better. DeadMansPizzaParty stopped using Thumbtack after encountering “too many lowballers and tire kickers.”

5. Porch

Matt Ehrlichman established Porch in 2012. The platform currently hosts over 300,000 professionals in more than 160 niches. The home improvement network promises to deliver “quality leads on your terms.”

Some of the services offered by professionals on Porch are:

• Air duct cleaning
• Appliance repair
• Carpet cleaning
• Deck builders
• Handyman services
• Lawn mowing services
• Pest control & exterminators
• Roof installation, repair, and replacement
• Water damage restoration
• Window installation, repair, and replacement

Meanwhile, professionals can choose:

• The type of projects they offer
• The locations they want to work in
• How they want to pay for the leads (buying leads individually or receiving leads automatically based on a budget)
  

Homeowners are into Porch because of the following:

• Free to use
• Provides professional services for moving, insurance, and home improvement
• An excellent place to find local contractors for small-scale home improvement jobs.

That said, Porch has plenty of negative feedback online. On TrustPilot, Porch is rated poor with only 2.7 stars out of 1.4k reviews. Mary Beltran, for example, said the company “won’t help you” if you encounter any issues with your chosen pros.

Porch is not worth it for contractors, based on its low ratings on several online platforms. On Better Business Bureau, the company has a low 1.03 star rating out of 40 customer reviews.

For instance, a business owner who goes by Nick S shares their experience with Porch “has been far from satisfactory.” Their main problem with the platform is the “vague and inaccurate lead information.”

Porch also has a rating of 2.7 stars out of 837 reviews on Consumer Affairs.

6. Houzz

Houzz was founded in Palo Alto, California by Adi Tatarko and Alon Cohen in 2009. The couple faced challenges while remodeling their home and decided to build Houzz as a solution. Their website places heavy emphasis on the use of beautiful home photos.

Today, Houzz is known as a marketplace, online community, and software provider. The company offers tools and resources for homeowners and professionals to have “the best experience for home renovation and design.” The platform also works as a marketing solution for tradespeople in the home improvement industry.

Popular professional services on Houzz include:

• Architects and building designers
• Design-build firms
• Interior designers and decorators
• General contractors
• Kitchen and bathroom designers

Houzz has a worldwide reach that includes Asia, Australia, Europe, and more.

Homeowners like Houzz because of its benefits like:

• Free to use
• Access to a ton of images and information
• A place to ask professionals questions



You can check out Houzz’ Inspiration Boards to get ideas for your next home improvement project.

Houzz has over 15k reviews and a rating of 3.9 stars on TrustPilot. Customer Lynda Lynn praises the platform for the user-friendly experience. According to her, the products are “easy to sort”, plus the site shows “similar items that could be of interest.”

Houzz is worth it for contractors because of its flexible payment structure. You don't pay per lead like you do with HomeAdvisor. Also, the service has been around longer than platforms like Phyxter and Porch. However, competition can be a challenge. This is because Houzz has a network of over 2.5 million professionals in almost every home improvement niche imaginable.



7. Angi

Angi was founded by Angie Hicks and William S. Oesterle in 1995. Initially known as Angie’s List, Angi is one of the oldest home service websites in the US. The company started out as an online directory listing reviews of local contractors. Today, Angi connects homeowners with service professionals in the country and internationally.

Over the years, the brand emphasizes that their focus has always been on “helping people love where they live.” Among Angi's top home improvement categories are:

• Air duct cleaning
• Basement waterproofing
• Cabinet makers
• Central vacuum cleaning
• Chimney repairing
• Gas leak repair
• Gutter repair
• Home automation
• Plumbing
• Roof cleaning
• Septic tank service

So far, the platform has helped over 150 million homeowners in their home improvement projects.

Homeowners are into Angi because:

• Free to sign up
• Background checks are performed on business owners
  

Angi may not be worth it for contractors, especially if you’re already using HomeAdvisor or other effective lead generation strategies. YouTuber Chuck The Contractor cites the decline in lead quality and increase in costs as the main reasons for him to stop using the platform. Today, he mainly relies on attracting organic traffic on Google by way of website and Google Maps optimization.

Angi may not be worth it for contractors, especially if you’re already using HomeAdvisor or other effective lead generation strategies. YouTuber Chuck The Contractor cites the decline in lead quality and increase in costs as the main reasons for him to stop using the platform. Today, he mainly relies on attracting organic traffic on Google by way of website and Google Maps optimization.

Angi also has an average TrustPilot rating, with 3.2 stars and 5.4k reviews.

A common issue is that some contractors spend money that may not result in actual leads. Case in point, a former customer complains about receiving “bogus leads,” adding that their customer service “is a joke.”

8. Yelp

Yelp was founded in 2004 by former PayPal employees Russel Simmons and Jeremy Stoppleman. The platform is an online directory for finding local businesses. Top services listed on their website and app include:

• Car repair
• Dentists
• Doctors
• Hair salons
• Home repair and service
• Hotels
• Nightlife
• … and more.

According to Statista, Yelp attracts over 60 million mobile web visitors and 36 million desktop visitors per month. Meanwhile, Enterprise App Today also mentions that 4 of 5 Yelp users “are ready to buy” when browsing the page.

There are a few reasons homeowners like Yelp. These reasons are:

• Yelp is a free-to-use platform where homeowners can directly contact contractors
• Reviews, images, and listings can help guide the decision-making process

Yelp is worth it for contractors looking to establish their presence online for free. You can claim your business and get reviews from customers. In short, it can be a tool for marketing your brand.

However, using Yelp also has its drawbacks. Yelp has an overwhelmingly negative review. 84% of users gave it a 1-star rating. Business owner Marion Bradley complains that Yelp removes real reviews from customers.

On Reddit, AdmiralFractionalCFO also rants that Yelp’s business model “presents a conflict of interest.”

Meanwhile, other contractors say Yelp’s pay-per-click is misleading. Business owners may have to pay people to view their information - and not all of them turn into leads. Also, using paid ads can get pricey really fast.

9. Bark

Bark was founded in 2014 by Andrew Michael and Kai Feller. Today, Bark has offices in the UK, USA, Australia, France, Germany, and India. The company also has a network of “180k active suppliers across 8 sectors.” Each year, they bring together over 4.5 million consumers and service professionals.

Bark promises homeowners that they’ll easily find the best local service providers “fast and free.” Their platform offers access to different business niches, such as:

• Bookkeepers
• Graphic designers
• House cleaners
• House builders
• Personal trainers
• Photographers
• Web designers

By using Bark, contractors can get local or nationwide leads, depending on their preferences.

Homeowners are fond of Bark because:

• A fast way to find local contractors
• Bark has high ratings online (TrustPilot, Better Business Bureau)
• A massive database of contractors from different business niches and categories

Bark is worth it for contractors looking to expand their reach. The platform has 94.9k reviews and a 4.2 star rating on TrustPilot. For example, CHROmosome Consulting & IT Sol writes that Bark’s lead quality has “substantially improved.” The user also praises the Bark Team for their fast response time..

Meanwhile, Martin James gave Bark 3 stars saying their experience with the brand “has been average.” According to the business owner, the low conversion rate can be a challenge. “We have had hires but at £25 per lead on average, it’s not really a long-term solution for getting new customers,” he adds.

10. HomeStars

HomeStars was founded in 2006 by Nancy Peterson, with its head office in Toronto, Ontario. The company describes itself as the largest online marketplace in Canada, with some considering it as the country's equivalent of Angi.

HomeStars has an active online community of consumers who publish reviews about various home improvement professionals. The platform features various home improvement categories such as:

• Basement renovation
• Carpentry and woodworking
• Cleaning services
• Landscape and garden
• Moving and storage
• Plumbing
• Roofing

In 2017, HomeStars was acquired by HomeAdvisor in a bid to “build a dominant global business and brand.”

Homeowners love HomeStars because:

• Free to join & setting up an account is easy
• The platform connects you with numerous service providers
• View images of contactors’ past projects
• Users can read & write reviews
• Criminal & credit checks performed on business owners

HomeStars is worth it for contractors looking forward to building an online presence. You can attract interest and exposure for your business by listing it on the platform. However, you’d have to be prepared to put some effort into creating your profile and listings. Plus, you’d have to deal with some potential disadvantages.

On Google, Gavin White says HomeStars offers expensive leads and poor customer support. According to his review, they only closed 12 qualified leads in a year’s time. Canceling an account was also a hassle.

Can Leveraging Google Get You Better Leads?

Leveraging Google can help your home improvement business get better leads. Google users have high search intent. This means they’re often actively looking for solutions when they go online. Implementing the right strategies can bring a higher ROI than paying third-party platforms. You won’t have to spend so much on leads before you can make any money when you have a prominent Google presence.

• Search Engine Optimization (SEO): With SEO, you can optimize your business website and enjoy higher online visibility. You can boost your rank in Google Search results and therefore, attract more traffic. These visitors can then turn into leads and paying clients.   
• Google Ads (PPC): Investing in Google Ads (PPC) allows you to target a specific audience and get faster results. This can be done by using keywords and locations unique to your niche. The Google Economic Impact Report says businesses earn an average revenue of $2 for every $1 they spend on Google Ads. 
• Google My Business: Building a Google My Business profile can enhance your local search visibility. GMB's customer reviews can help you establish credibility and gain more potential leads. According to Google, customers are 2.7x more likely to trust a business with “a complete Business Profile on Google Search and Maps.” 
• Google Analytics: With this tool, you can understand user behavior better and improve your lead generation strategies. Google Analytics also allows you to identify which campaigns or channels are most effective for your brand.



Snapps.ai: Best Lead Generation Platform for Home Services

In choosing the best lead generation platform for your home service business, Snapps.ai emerges as the top choice. Its AI-driven approach to website design and lead generation offers a comprehensive solution that combines the best of both worlds—creating a professional, high-performing website while also effectively capturing and managing leads.

For contractors looking to establish a strong online presence and consistently generate high-quality leads, Snapps.ai provides the tools and flexibility needed to grow your business. While other platforms like Phyxter and HomeAdvisor offer broad reach, Snapps.ai's integrated approach makes it the superior option for those seeking both a website builder and a powerful lead generation tool.