Bidding platforms generate leads by collecting various commercial construction projects. Showcase your portfolio, services, and credentials to potential partners and clients. Some platforms filter leads depending on industry type, project size, budget, and location. This makes it easier to bid on projects that resonate with your expertise. 

Networking with developers, property owners, and architects can get more construction leads. According to Global Information, 73% of contractors say that attending industry events increases their chances of having new projects. Show your credibility through showing up on industry events and promoting your services. Give free consultations or collaborate on design-build projects to build trust. 

In this article, we discuss the top ways to get commercial construction leads. We mention the best SEO practices, such as doing keyword research, tracking performance, and building high-quality backlinks.                           

1. Use commercial construction bidding platforms           

Bidding platforms are great for generating commercial construction leads. Choose from industry platforms like Dodge Construction Central, Construction Bid Source, or BidClerk. These platforms grant access to various projects. When managing solicit bids or subcontractor bases, use BuildingConnected for more bidding opportunities.                   

Create a profile on bidding platforms to post past projects, licenses, and certifications. Update your profile to add client testimonials for credibility. Get your business on bidding lists or bid package notifications. This helps you understand the project requirements of potential clients.                  

A Redditor mentioned to keep on bidding. The more you bid, the more likely you’ll get a job. The construction industry is very competitive. Highlight unique capabilities to give you an edge over other commercial construction companies. 

The Blue Book is great for commercial construction companies looking for bidding. You’ll need to create a profile for potential clients to discover your business. Contact all the large general contractors in your area. Then bid directly to them for your specific types of construction services.                     

2. Network to grow your commercial construction business 

Network through attending trade shows or industry-specific events. Meet suppliers, subcontractors, and potential clients or partners. Optimize your LinkedIn profile to connect with industry professionals. Share photos or videos of completed projects. Mention services you offer such as interior finishing, site preparation, and structural farming. You network to ease the life of the project. This means grabbing lunch with people you want to work on a project with. Contact stakeholders, architects, engineers, and inspectors.                       

Aside from industry professionals, network in your community as much as possible. Do personal interactions or use Facebook to connect with vendors and community groups. Donate and participate in sponsorship events, charity events, or educational workshops. Ask vendors what construction projects they usually hear to give them the best services.                                     

The better the connections and deals you make, the more you’ll get referred. Networking is also a great way to attract more customers. Having good relationships with general contractors can lead to them recommending your services to their clients. Visit communities often so people will remember your brand identity. Don’t forget to give your social media platforms or email address to send follow-ups.                                                               

3. Maintain a professional commercial construction website 

Maintain a professional website to publish a strong portfolio of commercial construction leads. Add high-quality images of successful projects. Create service descriptions for lodging accommodations, design and planning, large-scale, and medical facilities. Establish credibility through customizing pages for case studies and client testimonials.

Your website is usually your clients’ first impression of your business. So, you want it to have user-friendly features like fast-loading speed and easy navigation. Using a website builder is more affordable than hiring a web developer. You get what you pay for tools relevant to construction companies.   

Optimize the title page and headings when setting up your site. Specify what you do and think like your customer. Customize dedicated service pages for roofing, siding, remodel, framing, and subcontracting. To deliver personalized content, learn the needs of your target audience. Below are blog topics to write for your construction website:

• Ways to avoid disputes in commercial construction projects
• Difference of design-build and design-bid-build 
• Primary considerations for building a medical office
• Benefits of green building in commercial construction   

4. Post commercial construction projects on social media   

Post past projects and progress updates on social media to get more construction leads. Showcase before-and-after videos of office buildings, warehouses, and retail spaces. Tag architects, suppliers, or developers when sharing partnership content. This boosts trust and credibility for potential clients. 

When improving your social media presence, know the questions your customers often ask. Remember that content comes down to what your customers want. Use Quora or Google Trends to read customer views or experiences. To engage with them, create accounts on Reddit, Facebook, Twitter, or LinkedIn. Answer their questions on comment sections, host live sessions, and provide your contact information for follow-ups.                   

What are best SEO practices to attract commercial construction clients?

1. Do keyword research - A website builder for SEO has third-party integrations for finding relevant terms. Use SEMRush or Google Keyword Planner for targeting high-intent keywords. Select keywords like “commercial construction contractors near me”, “industrial warehouse builders”, or “retail space construction company”. 
2. Optimize website for SEO - Create service pages for renovation and tenant improvements, design-build, or foundation work. Improve on-page SEO on title tags, meta descriptions, headings, and image alt texts.
3. Build high-quality backlinks - This increases your site’s authority and improves ranking on search engines. Build backlinks from reputable sites in local business networks and construction industries.                           
4. Track performance - Use Google Analytics and Google Search Console to monitor SEO performance. Continually adapt to new strategies and stay up to date with SEO’s best practices.                                     
   

What are the benefits of doing commercial and residential construction services to get leads? 

1. Wider market reach -  Gives more stable revenue streams and decreases your vulnerability to economic fluctuations. If one sector witnesses a downturn, you’ll always have a back-up sector to continue gaining profit.   
2. Enhanced brand recognition -  Working on various projects boosts your company’s visibility. Offering commercial and residential services highlights your expertise.             
3. Long-term growth - Serving two or more sectors gives a stronger foundation for the future of  your company. This makes it easier to form partnerships and manage referrals. 

Having a website is a great way to get commercial and residential construction leads. It’s a centralized platform for available services, contact information, and testimonials. Add service pages for alarm systems, flooring, electrical, and home remodels. Using a website builder is better than hiring a web developer. You don’t need coding experience to use lead generation features like contact forms, appointment bookings, and email.   

What is the best way to get commercial construction leads? 

The best way to get commercial construction leads is using a website builder. It’s user-friendly, flexible, and provides affordable pricing plans. Use relevant features like portfolio, service descriptions, team member profiles, and image gallery. Snapps.ai is the best website builder for commercial construction. You can drag-and-drop widgets including contact form, location map, phone, and calendar scheduling. Its AI Writing Assistant and SEO tools enhance blogs to rank your site on search engines. Use social media integration to promote your business on Facebook, Instagram, YouTube, and TikTok.