Getting more leads is essential to grow your concrete business. You need to have a website to market your services. Add services pages for stained, concrete repair and resurfacing, concrete patios, and concrete counters. Directly communicate with potential clients using the live chat feature. According to Pipedrive, live chat gives real-time support for users who visit your website. It also helps you understand the challenges of customers and ask direct questions.

Use PPC advertising to quickly reach potential customers who need concrete services. Target relevant keywords like “stamped concrete”, “fiber-reinforced concrete”, or “lightweight concrete”. Optimize campaigns to target users based on their browsing behavior using devices like mobile, desktop, and tablets.                  

Networking with local businesses and professionals builds referrals. Meet with big landscaping companies and local home builders to keep you busy. Hand out your business cards to potential business partners and clients to keep in touch. According to ProfileTree, 72% of people believe that what positively affects how they view a company’s professionalism is through exchanging business cards in person.                                          

Create social media platforms like Facebook, Instagram, YouTube, and TikTok to generate leads. A potential customer will search your business on Google and social media accounts to see if you’re legit. They also want to see the results you can deliver based on past projects. They need your contact information and other social proof like testimonials and blogs. 

In this article, we discuss the top 4 ways to get more concrete leads. We added insights from YouTube and Reddit and the benefits of marketing automation.                                                       

1. Optimize your website

A concrete business needs to have a website to generate leads. Make your website as your primary advertising method. It’s available for potential customers to learn your services outside of business hours. Having a website shows your expertise in the concrete industry. Which is why providing high-quality content is crucial to building credibility. Make customer satisfaction a priority using phone service. Your website must have features for bookings, calls, live chat, and contact forms. Create service pages for concrete slabs, asphalt concrete, and modern concrete.           

Integrate your website to your Google My Business profile. This increases your online presence so more users can discover your services. Consistently use SEO strategies to rank your site on Google for organic leads. Don’t forget to focus on research and analytics to create a successful website. Know your customers and their demographics. Identify how your competitors are doing to make improvements in your business. The college freshman basics of marketing is to know where to begin. 

Here’s how to identify concrete leads through website analytics:

• Track user behavior -  Monitor activity on your website using tools like Crazy Egg, Hotjar, and Google Analytics. Focus on metrics like bounce rate, time on page, and pages per session to identify active visitors.     
•  Analyze returning visitors - Look on session paths of users to understand what keeps them coming back to your site. Returning visitors are likely to convert into high-quality leads.   
• Set up goal tracking - Define actions like downloading a lead magnet or filling out a contact form. Measure their completion rates when setting up your goals on Google Analytics. 
• Implement heat maps - Leads focusing on testimonials, CTAs, and pricing show stronger intent. Heatmaps show where your target audience clicks or scrolls the most.

2. Use PPC advertising 

Pay-Per-Click (PPC) advertising is highly effective to get more concrete leads. PPC campaigns get your ads to potential customers instantly. This is crucial when you need to operate during seasonal peaks. Target your ads to specific keywords like “stamped concrete patio cost” or “concrete driveway contractors near me”.  The following are benefits of using PPC ads over other advertising methods: 

• Fast results - PPC campaigns can start driving traffic immediately. It generates leads faster than SEO methods and produces significant results. 
• High control - You’ll be able to manage your targeting options, budget, and ad scheduling. Adjust your campaigns based on the progress of your performance data.   
• Targeted reach - Identify your ideal customers based on interests, devices, search terms, and location.             
• Stronger brand visibility - Customers will discover your business if it appears at the top of search engine results pages (SERPs).

Note things to consider when doing PPC for concrete leads. Check your conversion set up is accurate. Measure calls, form fills, and other ways a visitor can convert on your web page. Expect low conversion rates if your website’s traffic quality isn’t good. This happens if your website doesn’t showcase services, contact information, and benefits.                                                 

Monitor the number of clicks received and search terms. For example, if you have 30 clicks, check how many of those came from a good search quality. Run ads 24/7, then drop back around business hours. Your budget may be exhausted before lunchtime if you run ads in the early hours of the morning.        

3. Build local partnerships

Building local partnerships is important to generate more concrete leads. This exposes your services to a larger audience. Partners refer to qualified leads who match your services. Understand your customer profile to determine which partners have the same target audience. Take part in promotions and join events to expand your network. You’ll be able to receive valuable resources from professionals at a lower cost. The advantages of local partnerships are:  

• Cost-effective marketing - Collaborating on marketing efforts saves time and money.
• Strengthened community ties - Foster strong relationships with local customers to boost reputation.               
• Improved customer experience - Satisfied clients of your business partners will probably become your customers. Offer combined promotions or bundled services to improve customer experience. 

Do cold outreach to find the right partnerships. Reach out to as many contractors, developers, and architects as you can in your area. If you have the budget, hire a freelance lead generation specialist on Fiverr. They will build a list of contacts and phone numbers. Give professional business cards when finding general contractors. Tell them you are grateful for finding them and you’re looking forward to additional work.                                                   

Brooks from Kennedy Concrete talked with Earl Jackson, the owner of ACCG for their partnership. The video emphasizes the long-standing relationship of the two businesses. ACCG supports Kennedy Concrete during last-minute requests and challenging situations. Working with a reliable network coordinates with trades, manage material needs, and establish job completion. Also, word of mouth has a significant role in retaining a business. Homeowners ask how projects are managed, resulting in recommendations and referrals.             

4. Create social media platforms         

Social media is a vital tool for any concrete business. Promote your services on platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube. These platforms give targeting options based on interests, demographics, and behaviors. Directly interact with potential customers through live chats and comments. Here are contents to post to boost online visibility:

• Features of the buildings and amenities
• Infographics about the benefits and differences of stamped concrete and rapid strength concrete 
• Industry reports on trends, awards, and accolades 
• Customer testimonials to build trust and credibility                   
• Employment branding on content focusing on team’s vision and mission

Focus on both Facebook and LinkedIn to leverage your content strategy. Come up with a construction vlog to show the process, behind the scenes, early stages, and the crew. Set up a Facebook business account then make a 2-minute video that answers the biggest question a customer often asks you. Show the video to a 10-mile radius of where you want to get jobs. Take a before and after photo of each job to check progress. Additionally, send a booking page of your website to potential customers.                                                     

The Epoxy Pros gave social media marketing tips for concrete coating business owners. For a steady flow of clients, focus on marketing over purchasing equipment. Business owners usually focus on marketing and sales. Using online tools for market research is crucial to understand local demand and competition.                                   

What Are the Benefits of Marketing Automation to Get More Concrete Leads?

1. Improved lead qualification - Analyzes lead activities on email clicks and downloads. This also sets predefined rules to standardize the criteria for qualified leads.                       
2. Efficient data management - Automates data updates in real time and reduces manual errors. Then analyzes collected data to showcase actionable insights on behaviors and lead preferences.
3. Time and cost savings - Reduces time spent on doing manual tasks so teams can focus on strategy. Manage a larger volume of leads without using additional resources. 
4. Increased conversion rates -  Send follow-up messages to potential customers about visiting a pricing page or downloading a resource. Reach leads through social media, SMS, and email.         
5. Personalized campaigns - This makes potential clients feel valued and understood. Keep leads engaged through providing relevant information. Customize email templates, web pages, and ads depending on users’ browsing history. 

Can I Promote My Concrete Services on a Website for Siding Contractors?

Yes, you can promote your concrete services on a website for siding contractors. Some homeowners need multiple exterior renovation projects at once. They may consider having new walkways or drive away after getting new siding. Arrange a cross-promotion agreement with a siding contractor. Then they will recommend your services to their clients. Collaborate with professionals in writing blogs and targeting ads. Focus on producing content about the connection between siding and concrete walkways. The best website builders for siding contractors have beginner-friendly features for your site.         

Can a Website Builder for Concrete Contractors Get More Leads?     

Yes, a website builder for concrete contractors can get more leads. It expands your services to a larger audience. Website builders have SEO features to rank your site higher on search engines. Create high-quality content on blogs to increase audience engagement. Prepare a portfolio showcasing before-and-after photos of successful projects. Gather client testimonials as video interviews for user-generated content. Customize your service pages and outline what you offer, such as concrete pouring, driveways, and foundations. Also, website builders have live chat functionality to directly assist customers. The best website builders for concrete contractors offer essential elements on personalization.   

What is the Best Website Builder to Get More Concrete Leads?

The best website builder to get more concrete leads is Snapps.ai. Its drag-and-drop editor inserts widgets like contact forms, live chat, and calendar scheduling. These features are crucial for direct communication and lead generation. Customize relevant pages for services, bookings, client testimonials, and contact information. Use AI and SEO tools to enhance blog content and rank your site on search results. Add an image gallery to showcase before-and-after photos and videos of projects. Using a website builder like Snapps is more affordable than AdWords and HomeAdvisor. It generates free traffic on Google so more users can discover your services.