Prioritize local partnerships to expand your customer base. Users hire home designers and tile contractors for bathroom maintenance of home renovation. An NN Group study discovered that 25% of homeowners found their contractor from family members or friends. Work with interior designers and hardware stores. Networking in your community is a game changer when attracting a larger audience.                                                      

Optimize your social media platforms, like joining Facebook groups. According to Tapsnap, photos have an 87% interaction rate from fans and are the most engaging type of content on Facebook. Post high-quality photos of mosaic tiles, ceramic tiles, and cement tiles. Create live forums with home design experts. Discuss the things to consider when updating bathroom tiling or kitchen tiling.

Invest in PPC advertising to target keywords like “buy ceramic tiles” or “tile installation near me”. It gives immediate results to increase website traffic and social media presence. Also, build referral programs like gift cards and cash rewards.                            

In this article, we discuss the top 4 ways to get more tile leads. We introduce effective home improvement platforms for getting leads. 

1. Prioritize local partnerships

Work with local businesses to expand your target audience. Meet contractors who are working on electrical, plumbing, and HVAC. Contact large general contractors in regional and statewide firms. Real estate agents work with customers who are renovating, buying, and selling homes. They refer your business to people who need professionals to update their bathrooms and kitchens. Here’s how partnerships with contractors and interior designers boost tile leads:                                                                                                                                           

• Showcase expertise - Working with contractors is crucial for installation guides. Interior designers show how to enhance your tile designs to increase visibility.                                             
• Growth opportunities - Create testimonials showing completed projects. Invest in social media campaigns to increase followers and meet other contractors.   
• Loyalty programs - Offer discounts, rewards, and new products to contractors and designers.                             
• Product collaboration - Make curated recommendations and custom tile collections. This increases the desire of customers to choose your products.               
• Educational training - Host webinars and workshops to discuss proper installation techniques and trends in tile designing.

Attending wedding shows is not a bad idea. Hand out your business cards to brides and grooms. Encourage them to check your services as they plan their new home. Brides can bring their families who also need tiling services. The more happy couples are married, the more your revenue increases. Share your website link and show good pictures of your work.                       

The Tile Shop uploaded a YouTube video about the benefits of partnering with them. It builds relationships with designers and offers free samples. They have unique tile offerings like hand-carved diamante tiles, reclaimed wood, Italian porcelain, Chevron glass, and engraved marble. Their design studio software is a collaborative tool for builders and designers. Also, they use a product library accessible in-store and online for project planning.   

2. Use social media platforms

Social media platforms are a great tool for generating more leads. Hundreds of users are actively looking for tile services on Facebook and Instagram. Reach specific demographics through joining community groups or reading questions about commercial tile cutting, retail sales, swimming pool tiling, and design services. Users need insights from professionals before doing DIY tiling for home renovations. Below are types of social media posts that boost tile leads:

• High-quality photos that show tile texture, patterns, and colors for kitchens and bathrooms                       
• Video tutorials for cleaning and maintaining tiles                     
• Stories and reels about upcoming designs to boost audience engagement
• Infographics like comparison charts and tips on tile selection and trends
• Collage of seasonal trends like warm designs or cool tones

Know your primary customers before making social media accounts. Regularly post pictures of your services on Facebook and Instagram. Offer your services on Facebook marketplace and link your website so customers can learn your business. Facebook and Google ads specifically target “tile installation” for your area. Making free YouTube videos is a long-term way to advertise your tiles. Customers will hire you if they see proof of your work online.   

Networking works on social media if you want to gain insights from professionals. Join networking groups and engage in casual conversations. Ask a contractor’s social media, website, and portfolio before entering a partnership. They must show projects of their quality work to establish a trustworthy relationship.             

3. Invest in PPC advertising 

Pay-Per-Click (PPC) advertising generates faster leads for your tile business. Target your ads depending on relevant keywords, demographics, and location. Platforms like Google Ads produce detailed data on clicks and conversions. Check if your services are eligible for local service ads (LSA). You’ll only pay for the leads you get, even if 100 people click your LSA. Also, LSAs appear above search ads and show your company’s Start Rating with a “Google Guaranteed” tag. Below are the common challenges tile businesses face when running PPC campaigns:                           

• High competition in home improvement and construction industries
• Poor targeting that can waste budget and generate unqualified leads 
• Limited budget makes it easier for other tile companies that have bigger budgets to succeed                   
• Low click-through rates when producing generic ad copy   
• Seasonal fluctuations affect campaign performance and revenue 

A Redditor suggested checking Google’s keyword planner to see what search traffic looks like for keywords you would bid on. People usually hire a business that has high search traffic. If you’re just starting out, focus on one ad platform. Visualize targeting a local area you live in since it plays a crucial role in your budget.                                     

4. Build referral programs 

Referrals are great for getting more tile leads. Offer credit that can be used for installation and other services. Give meaningful gifts like tile cleaners and maintenance kits. This encourages customers to do DIY tile activities. The tile industry has a high turnover rate that requires a great deal of experience to master. It requires some time to get new clients based on your quality of work. Below are the best practices for promoting a referral program to clients: 

• Give referral tools - Provide links, social media posts, and email templates that customers can share.
• Send daily reminders - Message potential clients about periodic reminders of your program. Add thank-you email to new customers whenever there’s a successful transaction.   
• Post testimonials - Share written or video testimonials of customers to boost online visibility.

A Redditor suggested giving bonuses or gift cards to your community. If you do a good job and have excellent customer service, the referrals will start to slowly flow. Focus on attending networking clubs and meeting local business owners. Reach out to general contractors with a letter of introduction. Encourage them the benefits of promoting your business to their customers.                                                     

What Home Improvement Platforms Are Most Effective for Getting Tile Leads?                   

1. Houzz - A famous platform for home renovation. Professionals can connect with homeowners and present their portfolios.
2. Angi - Connects tile installers to homeowners. Customize your business profile to reach potential clients near your area. 
3. HomeAdvisor - List your tile installation services and advertise home improvement projects. Encourage customers to leave reviews to build credibility.                        
4. Thumbtack - Directly offer your services to customers. You’ll only pay when a user responds to your quote. Also, post photos of completed projects, reviews, and certifications.   
5. BuildZoom - Helps people discover reputable and licensed contractors. Connect with clients who are looking for services like backsplashes, floor tiling, wall tiling, and tile repairs. 

Can a Tile Contractor Website Builder Get More Leads? 

Yes, a tile contractor website builder can get more leads. Website builders have SEO tools to rank your site higher on search engines. Use relevant keywords like “shower tile installers”, “tile cutting service near me”, “bathroom tile repair contractors near me”, or “ceramic tile services”. Display high-quality photos of successful projects for visitors to see your branding. Add an FAQ page to answer questions of customers who are interested in DIY tiling activities. Use a live chat feature to send follow-up reminders and announcements. Also, try zoom functionality for visitors to view details like texture, installation quality, and color variations.

Can My Tile Business Collaborate With a Carpet Cleaning Service to Get Leads?   

Yes, your tile business can collaborate with a carpet cleaning service to get leads. Both businesses focus on serving renters and homeowners who need house cleaning. Do cross-promotion through incentives, flyers, and social media sharing. Work on bundled services with discounted prices for carpet cleaning and tile cleaning. Attend community events, local business forums, and home shows. Give your contact information to customers who are interested in carpet cleaning and tile services. The best website builders for carpet cleaning service have features to improve user experience.                                                                                                                                 

What is the Best Platform to Get More Tile Leads?

The best platform to get more tile leads is Snapps.ai. Its zoom feature makes it easier for visitors to view tile designs, patterns, and colors. Use built-in AI and SEO tools to rank your site faster on search engines. Create multiple pages for services, contact, booking, inventory management, and testimonials. Add photos of successful projects to build customer trust. Add contact forms for potential customers to reach out to you. Use the live chat feature to answer common questions and schedule appointments. Also, Snapps’ social media integration promotes your service on Facebook, Instagram, and YouTube.