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5 Best DIY Website Builders for NZ Small Businesses (DIY Platforms in 2025)

The best website builders for New Zealand small businesses are:


  1. Snapps.ai
  2. Squarespace
  3. Wix
  4. Shopify
  5. Rocketspark
andrewderjack
As others have pointed out, the market is highly saturated with numerous catch-all website builder services, making it challenging to differentiate yourself in such a crowded space—especially for a general-purpose website builder.

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Egor Yupatov prefers website builders over traditional coding. He says that website builders combine great hosting, domains, and business tools into one. Business owners control their online presence by making their own website-building changes.

This article is about the five best website builders for small NZ businesses. Each platform is the best, price-worthy option available this 2025.


1. Snapps.ai

Best Small Business Pricing Plan: Starter Pack at $66.25/month (5 business websites)


Snapps.ai is the best website builder for an NZ small business website. Silas says that Snapps performs well in Google rankings. In 1 to 2 months, rank your services with strong online visibility. Even without coding knowledge, launching your website only takes hours rather than weeks.

Silas M.

Snapps have custom templates for dental clinics, auto repair shops, photography studios, and accountancy firms. Each template matches your brand colors, fonts, and preferred layouts. Other small business features are:


  • AI Website Generator: Answer a few questions about your business and get a complete website draft in minutes.
  • Local Business Listings: Auto-submits your business to New Zealand online directories and Google Business Profile.
  • Business Hours Display: Update your hours for local Kiwi customers. 
  • Buyer Review Integration: Showcase testimonials from Kiwi visitors on your website. 
  • Appointment Booking System: Let leads schedule services or consultations online.


Snapps.ai pitches these selling features:

  • Easy Payment Setup: Accepting payments via bank transfers, credit cards, and POLi with no complicated setup.
  • Simple Tax Management: Automatically calculates your products and services. 
  • Convenient Shipping: Works with NZ Post and local couriers to get calculated costs. 
  • Store Pickup Options: Let locals pick up their orders from your shop to save on shipping costs. 
  • Stock Tracking: Get notifications when products are running low and track what's selling best in your store.


If you need assistance with the features, Snapps.ai has 24/7 support via email and live chat. They also provide docs, video tutorials, and free installs for website widgets and tools.

Pros Cons
Excellent Google ranking Minimum 5-site package required
AI-powered tools Monthly cost higher than basic builders
Advanced SEO features
Local NZ market optimization
Excellent customer support
Regular feature updates
Get Started ->


2. Squarespace

Recommended Pricing Plan: Business plan at $23/month with 3% transaction fee.


Squarespace's AI-powered Blueprint feature generates website drafts based on business preferences. Though the feature is the same as Snapps.ai, Squarespace has limits with its member areas and email marketing.

mattstolethecookies
I’ve had the same experience as you. Built a business on SS, have only ever had great support.

You have 170+ mobile-responsive designs to choose from. Each template is customized through a point-and-click editor with the following features:


  • Local Business Listings: Work with Google Business Profile for better local visibility.
  • Mobile Website Editor: Update your site on the go, perfect for busy business owners.
  • Professional Email: Create business email addresses through Google Workspace integration. 
  • Blog Integration: Share business updates and industry insights with built-in blogging tools. 


Sell on the platform and use the following features:

  • Product Setup: Add products with basic details and photos.
  • Order Management: Track sales and manage orders from one dashboard.
  • Gift Cards: Create and sell digital gift cards to your consumers.


Squarespace replies quickly to emails and live chats during NZ business hours. But there's no phone support.

Pros Cons
Appealing templates No phone support
Built-in SEO tools Limited currency options
Mobile-friendly designs 3% transaction fee on Business plan
AI-powered setup Limited app integrations
Reliable hosting Expensive multilingual options
Good for content sites Basic e-commerce features
Email marketing tools No autosave features
Limited payment gateway options

Erica recommends Squarespace for DIY small business owners. It has a user-friendly drag-and-drop editor and better security. Though, she warns about potential developer costs for custom modifications.


3. Wix

Recommended Pricing Plan: Wix's Core Plan at $27 per month.


Wix's Core plan gives you transaction-free selling features and premium business apps. The platform has improved SEO, but it has limited customization options.


Wix templates serve NZ local shops and service providers. The visual editor adjusts layouts, colors, and fonts for brand matching. Template switches need complete rebuilds. Here are a few business features:


  • Local Business Tools: Add NZ business hours and location, integrating with Google Maps.
  • Appointment Scheduling: Book services directly synced with your local time zone.
  • Social Media Integration: Connect your NZ social media accounts and display live feeds.
  • Multi-Language Support: Create content in both English and Te Reo Māori if needed.
MyRoos
Wix carry around their reputation for being bad for seo BUT, they improved a lot recently and I was quite surprised of what they offer now. All websites build on Wix rank no doubt.

Wix’s e-commerce features:

  • NZ Payment Options: Accepts POLi and bank transfers.
  • GST Settings: Automatically calculate taxes for your products.
  • Shipping Rules: Set up shipping rates for different NZ regions.


Wix offers 24/7 email support, phone callbacks during NZ business hours, and a support center. There are community forums where business owners share experiences and solutions.

Pros Cons
Local SEO features Difficult to switch templates
Free plan to start Limited advanced customization
Regular platform updates Becomes complex when business grows
Various payment options Relies on third-party apps
Multiple language support Free plan shows Wix ads
Mobile-friendly Extra costs for apps
24/7 support Storage limitations
Advanced features cost more
Template lock-in
Performance is slower


4. Shopify

Recommended Pricing Plan: Shopify's Basic plan at $29/month (billed annually)


Shopify has a straightforward store setup for new NZ businesses. The platform guides product addition, payment setup, and shipping configuration. However, Shopify gains ownership of your business site.

The platform designs themes serving local retail and specialty foods. But deeper customizations need assistance from web developers. The features to do yourself are:


  • Order Management: Track your orders in one place, with automatic updates for you and your buyers.
  • Staff Accounts: Members only access the areas of your website that you give permission to.
  • Business Reports: See what sells best and when you have the most visitors on your site.


Selling on Shopify supports these features:

  • Shipping Rules: Set up rates depending on the NZ region and come up with free shipping options.
  • Inventory Tracking: Get alerts when stock is low and manage how you deliver it.
  • Discount Codes: Create special offers for Kiwi clients or seasonal sales.
  • Abandoned Cart Recovery: Remind leads through email about the items left in their cart.


Shopify’s business center answers through chat, email, and phone. You get to set up your taxes and local shipping solutions.

Pros Cons
Basic setup process Transaction fees on all plans
NZ shipping integration Limited customization without coding
Mobile-friendly stores Monthly subscription required
Automatic tax calculation App costs add up quickly
Multi-channel selling Can't fully control your platform
Regular security updates Premium themes are expensive
Features locked behind higher tiers

Tiana Coats likes Shopify’s theme customization and SEO capabilities. However, she advises careful consideration when adding apps that affect store performance.


5. Rocketspark

Recommended Pricing Plan: $28/month for service businesses, trades, and portfolio websites.


Rocketspark, a NZ-made platform, creates websites through simple clicks and custom elements. Its AI writer, Flint, matches your business tone when writing content.


The builder’s modern templates look great on all devices, touching no code. Like Snapps.ai it focuses on creating sites that are good for busy Kiwi business owners.  Some small business features:


  • Contact Forms: Create sign-ups to collect quotes and inquiries.
  • Social Media Integration: Connect your business's social accounts to your NZ website. 
  • Business Hours Display: Show when you're open, including holiday hours.


Rocketspark pitches the following e-commerce features:

  • Product Management: Add products with photos, prices, and descriptions easily.
  • Order Management: Track and manage orders in one place.
  • Inventory Tracking: Keep track of your stock levels automatically.
  • Shipping Setup: Connect with local NZ shipping suppliers when sending your products.


Shopper support is in Cambridge, NZ, with personalized help during business hours. The team knows NZ business needs and provides support via phone, email, and chat. 

Pros Cons
NZ-based support Limited design options
AI content writing Fewer templates than others
Modern template designs Limited third-party integrations
Quick setup Simpler feature set
Local payment options Storage restrictions
Regular NZ updates Basic blogging tools
Less customization freedom
Limited multilingual support
Feature restrictions on basic plan

A recent review noted that Rocketspark has a great, easy-to-use interface and support team. It focuses on clean design, but we recommend other platforms for advanced customization.


7 Factors in Choosing an NZ Small Business Website Builder

  • Ease of Use: Choose a builder that matches how technical you are in creating a website.
  • Budget and Pricing: Compare monthly transaction fees, app subscriptions, and domain registration.
  • Local Payment Integration: The platform supports NZ payment methods and tax calculations.
  • Mobile Responsiveness: Most Kiwi shoppers browse on websites with strong mobile optimization features.
  • User Support Availability: Local New Zealand support is an advantage in understanding your business needs.
  • Customization Options: Think about how flexible you want your designs to be. And, consider how much time you want to spend on it. 
  • Scalability: Consider future needs like more staff accounts, extra product listings, or multiple locations.


Integrate E-commerce and SEO features into your NZ Website

  • Start with a strong e-commerce foundation. Choose a website builder for ecommerce supporting NZ payment methods and shipping options. 
  • Optimize for local SEO. Use a website builder for SEO that ranks your small biz site for local searches. Focus on neighborhood-specific keywords and location-based optimization.
  • Set up your shipping rules. See that the platform accurately delivers to North and South Islands.
  • Manage taxes online. Look for a builder that implements the GST calculator and displays it on all checkout pages.
  • Optimize your site speed. Compress images and cut code so your biz site loads quickly on NZ internet connections.
  • Integrate social proof. New Zealand buyers trust recommendations from fellow Kiwis.
  • Implement website analytics. Track how your website performs and your business sales for better performance.


Why Snapps.ai is the Best Choice for NZ Small Business Websites

Snapps.ai is the best website builder for New Zealand small businesses. The drag-and-drop interface suits beginners to web developers. While its pricing plans support business growth. The best solution for Kiwi businesses is 24/7 support, custom options, and integration. Most especially, Snapps.ai’s templates and features are NZ-specific.


Get Started ->

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