Having an appliance repair website is important to promote your services. A website builder’s mobile optimization features improve your site’s user experience. This is beneficial for users who use their mobile phones when purchasing online. According to Tidio, 49% of users use smartphones to compare the pricing of products or services. Insert a booking page for users to directly set appointments online. BookedIn reports that 46% of online booking appointments reduce the burden on staff for manual scheduling. Create contact forms so customers can input their name, address, email, and contact number.   

Your website needs to optimize local SEO to target the right audience. Users can easily find your business if your site ranks high on Google’s search results. Apply relevant keywords like “”appliance repair near me”, “home appliances”, and “appliance repair service”. Include these keywords when posting social media content. A website builder has third-party integrations like Facebook, Instagram, and YouTube. Showcase your business logo and images of projects on local community Facebook groups.                          

Create a web page about client testimonials. Users can also leave reviews on Google My Business and Yelp. Adding and updating reviews is important to establish credibility. According to ReviewTrackers, 53% of customers expect businesses to reply to negative reviews within a week. New customers who need urgent appliance repair services need to know if your business is legit.

In this article, we discuss the 5 best website builders for appliance repair. We added steps to building a website, and best strategies for driving traffic.      

1. Snapps.ai

• Online appointment booking so customers can immediately try your services
• Photo galleries to insert before-and-after results of past projects
• Contact forms to convert leads into potential customers
• Google Calendar widget to organize meetings with clients
• Automated marketing emails for follow-ups                 
• Social media integration for sharing website content
• Inventory tracking if you’re selling appliances
• Online and offline payments depending on customer’s convenience
• Mobile optimization features to improve user experience
  

Snapps is user-friendly for marketing agencies that need to build various pages. It outshines Wix and Weebly in terms of ease of use and overall functionality. Move your old website to Snapps if you’re tired of constant updates for themes, plugins, and security. Also, Snapps has beautiful templates and new integrations.                        

Snapps.ai pricing plans:                                                           

• Single Site Pack - $19/month
• Starter Pack - $79/month
• Decade Pack - $159/month
  

2. Webflow

• Interactive Google Maps so customers can find your location
• Form submissions in the Editor for lead generation
• SEO meta title and description to boost search rankings
• MailChimp integration to build your email subscription list
• Daily website backups to avoid security issues    
  

Beginners and web developers can always use Webflow. A digital company can publish multiple websites and attract clients. Its high level of customization can match your brand identity. You can create data-driven and ecommerce websites. However, hosting your website is expensive and sharing work projects can be frustrating.

Webflow pricing plans:

• Basic - $14/month
• CMS - $23/month
• Business - $39/month

3. WordPress

• Post scheduling to organize high-quality content
• Paid newsletters to email premium content to customers
• Social media tools to share your website content on a larger audience
• VideoPress to enhance successful projects for clients
• Built-in comments so you can answer common questions from users
• User management for editing blogs and portfolio
  

WordPress is easy to use because you can use YouTube tutorial videos for guides. There are various tools for customizing a professional website. However, there’s too much space between headers and widgets. Developers should reduce the spacing to prevent slow loading times.

WordPress pricing plans:

• Personal - $4/month
• Premium - $8/month
• Business - $25/month
• Commerce - $45/month

4. Squarespace

• Automatic email reminders to directly update customers
• Social booking from Instagram or Facebook Business profile
• Portfolio pages to showcase successful images of repairs
• AI blog posts for drafting and editing to improve SEO
• Customer accounts to check their service status
• Digital gift cards to increase loyal customers and referrals 
  

Squarespace’s editing process is simple. You can receive a detailed breakdown of your website’s traffic. However, some editing features on pages are difficult to use. You’ll need to hire a developer to finish your website.     

Squarespace pricing plans:                                                       

• Personal - $16/month
• Business - $23/month                                 
• Commerce Basic - $28/month
• Commerce Advanced - $52/month

5. Weebly

• Custom contact forms to keep in touch with potential customers
• Scheduling tools to organize client interactions
• Slideshow Maker to add your photos of successful repairs
• Mobile website design to boost functionality and user experience
• SEO features like meta descriptions, sitemap, HTML formatting, and responsive design
• YouTube integration to expand your content on different users 
  

However, Weebly may not be recommended for long-term use. The SSL certification on your site may stop working if you’ve published it several years ago. Customer support can’t offer much help to fix the SSL certification problem. So you have to choose but to move your site to a different platform. 

Weebly pricing plans:                                                                              

• Personal - $10/month
• Professional - $12/month
• Performance - $26/month

What Are the Steps to Take When Building an Appliance Repair Website Using a Website Builder? 

1. Choose a website builder - Consider factors like pricing, design templates, and ease of use. Check specific features like appointment bookings, inventory management, contact forms, and built-in maps.  
2. Select and customize a template - Website builders have pre-made templates. You can edit its fonts, layouts, elements, and colors.
3. Add your content - Include relevant web pages like homepage, services page, contact page, booking page, and blog page. Update these pages regularly so users know you’re actively working in the industry.     
4. Apply SEO features - Place keywords like “appliance repair”, “appliance repair”, or “refrigerator repair” in blogs, titles, and headings. Having specific keywords can help your site rank higher on search results.       
5. Add a booking system - Use Acuity Scheduling or Calendly so customers can book appointments on your website.         
6. Test and publish -  Check if all pages, links, functionalities, and forms are working. Then publish your website and share it on various social media platforms.                    

What Are Strategies for Driving Traffic to an Appliance Repair Website Builder?   

1. Enhance content marketing - Create informative blog posts about how to fix common appliances and DIY repair guides. Use relevant keywords to help your website rank on search results.       
2. Do website optimization - Your website should be mobile-friendly to reach users who use smartphones when booking services. Also, optimize the loading speed of your website to reduce bounce rate.
3. Use paid advertising - This is the fastest way to convert leads into customers. Use Google Ads or Facebook ads to attract the right audience.
4. Leverage email marketing - Send automatic updates, special promotions, and appointments to customers. Use engaging CTAs to encourage website visitors to sign-up for your email list.       
5. Include online testimonials - Ask happy customers to leave reviews on Google or Yelp. This builds credibility for new customers who need professionals to fix their appliances.  

Can a Website Builder Get Appliance Repair Leads?

Yes, a website builder can get appliance repair leads. Its essential features are contact forms, online booking, and live chat. Directly communicate with potential customers to avoid missing out appointments. Website builders have SEO features to boost your brand’s online visibility. Use relevant keywords to rank your site higher on search results. Also, send targeted marketing campaigns to promote your services. The top 4 ways to get appliance repair leads combine traditional and online marketing strategies to convert leads into paying customers.                   

What is the Best Website Builder for Appliance Repair?

The best website builder for appliance repair is Snapps.ai. You can customize widgets like online scheduling, socials, map, and call. Its AI and SEO tools improve blog content to rank your site on local search results. Showcase before-and-after photos of projects using its photo gallery widget. Then you can include social media icons to share daily content on various platforms. Also, Snapps’ migration tools can move an old website to its platform.