The 7 best website builders for creatives are:
- Snapps.ai
- Squarespace
- Voog
- Fabrik
- SmugMug
- Wix
- Weebly
Portfolio websites are important to creatives. According to Concrete CMS, 59% of people choose to browse beautiful and well-designed sites over basic ones. Designed well, an online portfolio enhances the presentation of artwork and past projects. You can use it to build your identity and credibility as a professional. Graphic designers, illustrators, and artists also use portfolio websites to connect with clients. The following Redditors agree that it is better than a PDF portfolio. A website builder provides customization tools to build a beautiful portfolio that stands out. Its drag-and-drop elements help you create a site within minutes.
Graphics and design are important factors that determine a successful online portfolio. According to FinancesOnline, 94% of consumers leave a website that has poor graphic design. A website builder offers features including image libraries, video editing, client reviews, and project descriptions. Also, online portfolios can also act as selling platforms. That's why generalist website builders are often preferred over niche page builders. Some e-commerce features for creatives include payment gateways, online store integration, and inventory management. You won’t only showcase your creative outputs, but you’ll also be able to monetize your artworks to clients.
Having a website is the fastest way to connect with people who love art. Provide high-quality content and include relevant keywords for your site to rank on search engines. In this article, we discuss the 7 best website builders for creatives, highlighting their features, pricing, and pros and cons.
1. Snapps.ai
Snapps.ai is the ideal website-building platform for small businesses and solo entrepreneurs. But it can also help graphic designers and illustrators build professional-looking online portfolios. It provides the functionalities they need: hi-res image galleries, ample storage, and more.
Snapps.ai has two higher-tier plans that are suited for freelancers and agencies. It also offers plans for building e-commerce websites. These are available to active users and by invitation only.
Snapps.ai provides a great balance of customizability and flexibility. It helps elevate portfolio websites from static image collections to dynamic online presentations. What makes Snapps.ai stand out is that it offers many unique features. It has a password-protect feature that limits the viewing of specific portfolio pages. Handy for showing a selection of your work to clients. Snapps.ai also provides AI-assisted image enhancers and editors. Snapps.ai also allows access to Custom Code, its developer mode. This is good news for creatives who want to go in and work on custom coding.
2. Squarespace
Squarespace provides a lot of flexibility and customizability. But not all of its plans are suitable for online portfolio creation. Below are the two Squarespace plans graphic designers and artists can consider:
Note that Squarespace offers a total of four plans. Its two upper-tier plans, however, are more suited for medium to large businesses.
Squarespace is one of the top website builders in the market. However, it is not the easiest platform to use, especially for beginners. Even veteran graphic designers and creatives prefer a builder that’s easier to use. That said, Squarespace can help coding-savvy artists with a lot of customizability.
3. Voog
Voog is a no-nonsense, no-code straightforward online portfolio builder. This simple, intuitive, user-centric approach makes it appealing to professionals working in creatives. Voog provides the following plans and features:
Niche platforms know what their markets need. Compared to similar website builders, Voog takes it a step further. It provides beginner-friendly functionalities. Voog offers beautiful pre-designed templates for first-time users. Artists can take their artwork to the next step by promoting and selling them online. However, it can be difficult diversifying and increasing the number of stock photos in your website.
4. Fabrik
Like most website builders, Fabrik uses grid layouts. On one hand, it limits customizability. On the other, it makes the portfolio-building process simpler, easier, and faster. Another benefit Fabrik offers is competitive pricing. Its plans make Fabrik one of the most affordable platforms in the market.
Fabrik is an ideal platform for artists building their online portfolios. Even if you’re on a tighter budget, Fabrik’s three plans will provide the features you need to build your portfolio. Naturally, the content you upload makes all the difference. But there are a few things you need to consider when it comes to Fabrik before you make your pick.
5. SmugMug
SmugMug provides a secure avenue for selling images, designs, and artwork online. It also provides unique features including third-party integrations and more. In addition, SmugMug also has the following pros and cons:
SmugMug works primarily for the photography niche, compared to others in this list. It provides features like watermarks and theft protection. SmugMug also provides tools for building an image- and video-driven online portfolio website. However, SmugMug lacks reliable customer support. They can be difficult to reach out to, especially when you need a technical issue to be solved ASAP.
6. Wix
Wix offers one free plan and four premium plans:
Artists, illustrators, and graphic designers will enjoy using the first three Wix plans. The two higher plans, however, may not be applicable. They cost a bit more and may not be practical choices. Especially the Business Elite plan which costs nearly 10x compared to the Light plan.
Wix is a full-service builder compared to some of the platforms in this list. Wix also offers Artificial Design Intelligence, which provides design customizations. However, the downside is it can be confusing to edit different pages in a website.
7. Weebly
Weebly is a great starter platform for beginner graphic artists. It is intuitive and easy to learn. It provides a free plan to help first-timers, as well as walkthrough guides. Weebly also offers the following plans:
Weebly is one of the best drag-and-drop website builders in the market. It is easy to use, has a free plan, and provides many design elements that creatives will appreciate. The only downside is its uncertain future. News of Square withdrawing support for Weebly is currently being discussed on Reddit.
A Redditor posts an update that Square is committed to supporting Weebly. He stated that a Weebly manager confirmed it will continue to operate after July 2025.
What Are the Essential Features for Building Creatives Portfolios?
- Creatives-specific web design templates and themes that are customizable
- High-resolution image galleries with editing features (or AI-assisted)
- Large media storage
- Easy navigation and fast loading speeds.
- Apps or plugin integrations for SEO social media sharing. These are priorities. You can also add a blog editor, chat app, online reviews, SSL security certification, and more.
- Contact forms and links
- E-commerce functionalities
Best Practices for Building Your Online Creatives and Design Portfolios
- Create a gallery page.
If you’re using your online portfolio as part of your resume, create a gallery page that showcases only the works related to the job or project you are after. If your website builder has the feature, create a gallery page that is password-protected and accessible only to the clients you're applying to.
- Group your portfolio by projects or by past clients. You can use your website builder’s gallery setting to achieve this. For example, Snapps.ai has a Photo Gallery Widget to help you do that. Add project headings that refer to past clients, projects, or exhibitions you joined. Then, group together personal artwork, unrelated designs, and one-off commissions together.
- Add highlights.
Share how your experience was working for clients in different industries. Add your unique design skills and career-defining achievements. If you’re presenting a concept through visuals, add text to make your presentation flow. The best highlights include describing your process for completing that work or design.
- Add a before-and-after presentation.
Best for one-off projects or jobs. Start by showing the original design or the client’s ideation and concept first. Then, reveal the final and approved designs or artwork. A before-and-after presentation will exhibit your work even if you don't have a story to tell.
Why Are Generalist Platforms Better Than Niche Builders for Creatives?
Generalist website builders are better than niche builders for creatives because they provide more flexibility and customization options. Full-service website builders like Snapps.ai can help. You can add other features such as password-protect features and image galleries for better user experience. You can also add e-commerce integrations to set up an online store.
Do Website Builders for Filmmakers Also Build Creative Portfolio Sites?
Yes, website builders for filmmakers also build creative portfolio sites. Filmmaker portfolios are unique because they are composed nearly exclusively of video clips. To showcase these clips, website builders have tools like:
- Video uploading functionality to upload in formats like MOV and MP4 for better user experience.
- Video gallery feature to show teasers, short clips, interviews, and more.
- Adaptive streaming that adjusts video quality to provide a superior viewing experience.
- Custom functionality that adjusts the video player size to match your site’s page layout and structure.
Your online creatives portfolio is your calling card. This is especially important for creatives in film, television, and video. Which is why
website builders for filmmakers are essential. They provide the tools you need to create your compilation of works to show to producers and potential clients.
What is the Best Website Builder for Creatives?
The best website builder for creatives is Snapps.ai. It combines creative templates and customizability with practical built-in and third-party integrations. These help artists create their online portfolios quickly and easily. Snapps offers features and app integrations to create a responsive online portfolio website. It loads faster, is optimized for SEO and social media sharing, and great user experience.
Building your online portfolio is important. It helps build your credibility as a professional working in creatives. It showcases your past design and artwork in a digital space that is wholly your own. No sharing on marketplace platforms. If you're a first-time user, you can rely on Snapps.ai to build your portfolio website. With
Snapps.ai, you will have the tools and features you need to let your creativity shine through.
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