It’s crucial to have a professional-looking website as an esthetician. Remember that your website design can affect visitors in engaging with your services. 38% of people will stop engaging with a website if the layout or content is unattractive, based on an Adobe study. Hire an SEO expert for your esthetician website to rank on Google. You’ll need to provide high-quality content based on your target audience’s needs.          

Choosing the right website builder can help you manage client appointments, improve your services, and increase online visibility. Put effort into customizing templates and pages on your website. Discover the different tools you’ll need to provide a seamless user experience. Know the best website builders for estheticians and their primary features.



1. Snapps.ai

Snapps.ai Pricing Plans                                     

• Single Site Pack - $19/month                       
• Starter Pack - $79/month   
• Decade Pack - $159/month 

Snapps.ai Esthetician Website Template

Snapps.ai is the best website builder for adding additional pages with ease. It has a responsive support team every time you encounter technical issues. It’s easy to import media from any website, send a live preview to a client, and create mockups. Its drag-and-drop functionality makes it easier to customize a template. While there’s a slight learning curve on a few features, you can access tutorial videos.



2. Showit

Showit Pricing Plans   

• Showit - $19/month                                         
• Showit & Basic Starter Blog - $24/month
• Showit & Advanced Blog - $34/month

Showit Esthetician Website Template



3. Shopify

Shopify Pricing Plans         

• Basic - $19/month   
• Shopify - $49/month
• Advanced - $299/month                                 
• Plus - $2,300/month   

Shopify Esthetician Website Template

Shopify is a popular tool that makes it easier to start an online e-commerce business. It provides integration tools for laptops, tablets, and smartphones. Shopify has pre-designed templates, allowing you to create a website within minutes. You can also adjust the layout of the page based on user preferences. However, Shopify has multiple fees for monthly subscriptions, platform transactions, and credit cards.



4. WordPress

WordPress Pricing Plans                                         

• Personal - $4/month                       
• Premium - $8/month                                                   
• Business - $25/month           
• Commerce - $45/month 

WordPress Esthetician Website Template

WordPress started as a platform for blogs before offering website-building features. It’s a great platform for small business websites. You can encourage clients to update booking options, saving them money and time. The platform has thousands of plugins to create a functional website. However, WordPress is prone to daily bot attacks, login attempts, and database injections. So it’s crucial to make use of security features to prevent website attacks.



5. GoDaddy

GoDaddy Pricing Plans

• GoDaddy Website Builder - $10.99/month
• Managed WordPress - $10.99/month

GoDaddy Esthetician Website Template



6. Site123

Site123 only offers a premium plan. The premium plan costs $5.80 per month.    

Site123 Esthetician Website Template           

What Are Website Builder Tools for Estheticians to Manage Online Presence? 

1. Appointment tools -  Appointment tools are crucial for clients to schedule their services. Make use of tools like online appointment booking, automated tools, and calendar synchronization. 
2. Social media tools - Social media tools help to easily promote your website to a wider audience. Use social media integrations to share your website content with followers. Build a social media presence with your clients. Post a conversation on your social media accounts and answer questions.
3. SEO tools - SEO tools help users discover your website on Google. Include relevant keywords to improve search engine visibility. Write content to encourage potential clients to subscribe to your newsletter, follow your social media pages, and book appointments. 
4. Customer engagement tools - Customer engagement tools are important to provide a seamless user experience. Provide live chat support for customers who want to ask questions or. 
5. Email marketing tools - Email marketing is a great way to increase conversion rates. Collect the email addresses of your clients for future purposes. Use your social media accounts to encourage users to join your email list.                                                                                                                                                                                                 

Tools to Track Website Performance for Estheticians

1. Google Analytics - Google Analytics is a well-known tracking tool for websites. You can track the number of visitors and pageviews to understand your website’s performance. This tool is also crucial for conversion tracking. Measure customer actions through purchasing products, subscribing to your newsletter, and booking appointments.
2. Ahrefs - Ahrefs is a primary SEO tool that many professionals use for SEO tracking. It provides insights for keyword rankings, competitor analysis, and backlink profiles. Using Ahrefs is a great way to compare your website to competitors. Seeing SEO progress can help you work on ways to improve search engine visibility.
3. GTmetrix - GTmetrix is a tracking tool for website speed. It can analyze the size and load time of your website. It also generates a speed score with recommendations to improve your site’s loading speed.             
4. Google Search Console - Google Search Console is a good way to monitor keywords and click-through rates. You can use this tool to identify issues when users view your site on mobile. 
5. Mailchimp - Mailchimp is commonly an email tool to track subscriber engagement. This can provide insights about the right content for your target audience. You’ll receive analytics on engagement metrics and email campaign performance. 

What Pages Should an Esthetician Website Have?

Home page. Your homepage leaves a first impression on website visitors. Highlight your services with the support of user testimonials. Include a strong call to action to motivate visitors to schedule appointments. Don’t forget to provide navigation bars so visitors can access different pages of your website. 

When building the right home page, learn how the target audience can easily use it. Know how they feel about accessing the home page, especially if they’re getting the answers they’re looking for. Keep in mind that the primary goal of your website is the primary goal of your landing page. If you put too much information on the landing page, it may not provide the best user experience. 

Services page. Include all of your services on this page. Provide a detailed description of each service, including its benefits and prices. Include high-quality images to provide proof to potential clients. You can also include esthetician supplies on this page. 

Make sure your service page is well-optimized using relevant keywords. Including relevant keywords can get your site to rank on search engines. Don’t forget to provide engaging content that will encourage visitors to book an appointment. Also, highlight unique selling points and customer testimonials for credibility.    

Contact page. The contact page contains all contact information available. Include a working phone number, email address, social media accounts, and the location of your services. Always specify what the contact form is for. You can have several contact forms for reservations, appointments, and collaborations. Specify if your contact form is for new clients, long-term clients, or influencers interested in working with your services. 

It’s also crucial to provide a personalized experience when using contact forms. Provide a working email and mobile number in the contact form. In this way, customers will ask questions that an actual human being can answer. Don’t forget to double-check if your contact form is working and accessible to your target audience.   

Booking page. Your booking page must help clients to directly schedule appointments. Use booking integrations that will allow clients to change their appointments.                                                                                                             

Gallery page. The gallery page contains high-quality images and videos about your services. Provide before and after pictures of hair removal, facials, and acne treatments.                                                               

What Website Builder is Good for Booking Systems   

A website builder that is good for booking systems is Snapps.ai. You can create a booking system website within minutes with the help of Snapps AI for graphics, blogs, and lead generation. Select a booking integration that allows you to manage your inventory and receive payments. Snapps offers Vcita Online Scheduling as its booking integration. It allows visitors to immediately book services. Snapps allows you to add and customize several pages for inventory and payment on a single site. If you need other options, check the best website builder for booking systems to streamline the appointment process.                                                                                                                                                                                 

How to Get More Clients as an Esthetician Using a Website Builder? 

1. Optimize your website for search engines - Make use of SEO tools to rank your website on search engines. Do keyword research and study your target audience. Include relevant keywords in meta descriptions, headers, and paragraphs. Including relevant keywords is a great way for clients to discover your services. 
2. Provide testimonials - Providing testimonials is a way to encourage potential clients to purchase your services. Testimonials are keys to showcasing your credibility as an esthetician.                                                   
3. Use social media integrations - Use social media integrations to share daily website content. Post updates about your services and availability across social media platforms. Being active on social media is a great way to get more clients and direct them to your esthetician website. Also, use social media to hire influencers to try your services.
4. Offer online booking - Online booking is a convenient way for clients to secure your services. You can provide reservations and a client calendar to organize bookings. This offers convenience for clients so they wouldn’t have to do walk-ins. Update your bookings.   
5. Create a blog - Including a blog page is crucial to rank faster on search engines. This increases your site’s online visibility and engagement with your target audience.                             
6. Offer incentives - Offer incentives like loyalty programs, discounts, and giveaways. These incentives can always increase user engagement. 

Do Blogs Help Estheticians?                     

Yes, blogs help estheticians. Create a blog page to write about tips for skin care services. You can write about how you implement services like eyelash extensions, hair removal, massage, and skincare consultations. Choose from the best website builders for blogs if you want to improve your website content for readers.       

What is the Best Website Builder for Estheticians? 

The best website builder for estheticians is Snapps.ai. It provides drag-and-drop widgets so you can include important features. Easily customize features like contact forms, bookings, image galleries, and social media integrations. Use AI-generated tools to create your esthetician website within minutes. Snapps.ai provides pre-made templates you can edit based on your brand identity. Also, the platform has migration options for transferring your old website.