In this article, we dig into the 4 ways to get more siding leads. We provide statistics, strategies, and expert tips to help you attract more clients. We also talk about some useful tools to help boost siding leads.

1. Be Visible for Siding-Related Searches on Google

To be visible for siding-related searches on Google, you need local SEO (search engine optimization). This ranks your website higher in local search results. According to Advanced Web Ranking, 45.44% of users click on the first few websites that appear. With this, your chances of getting new leads or clients increase by almost 70%. Here is how to optimize for local SEO:

• Create a website. You need a website to show up in Google search results. Website builders let you create a professional site with drag-and-drop tools. You can easily add your siding services, business details, and contact information. These tools also include pop-up forms to collect information from visitors.
• Set up and verify your Google Business Profile (GBP). Go to GBP's website and create an account. Add your siding company name, address, phone number, website link, and business hours. To show you're a legit siding contractor, go through Google's business verification process. These make you appear on Google's local map when people search for siding services. 
• Use relevant local keywords. Location-based keywords tell Google where you're located. Adding keywords like 'siding installation in [your city]' or 'siding repair near [your city]' makes it easier for local clients to find you. Place these keywords on your homepage, page titles, headers, and content.
• Add your location to meta tags. Include your city or service area in meta descriptions and title tags of your website's pages. These don't appear on the page, but they help search engines understand your location.
• Get client reviews.  Encourage your previous clients to leave reviews on Google, Yelp, and other platforms. Positive reviews boost your local SEO rankings and increase trust with potential clients.
• Build local backlinks.  Partner with other local businesses, blogs, or news sites to get backlinks to your website. Backlinks are when another website links to yours. These links signal to Google that your business is relevant to the local community.
• Make your website mobile-friendly.  More and more people search on their phones. To keep them on your site long enough to get your information, it needs to be responsive and fit the screen. Plus, Google favors mobile-ready sites in search results.
• Write local content.  Write blogs about local events, news, or issues that relate to your siding service. This positions you as a local expert and improves your local SEO. 
• Make your business NAP (name, address, phone number) consistent.  Your NAP must be the same on your website, directories, and other online platforms. Inconsistent information will confuse potential clients and harm your local SEO efforts.

2. Run Siding Ads on Google and Facebook

Running siding ads on Google and Facebook reaches your specific audience. You can target homeowners by location, income bracket, and interest in siding services. WhatConvert shared a case study from one of their local siding clients. They found that while 70% of leads were from social media, Google Ads brought the most conversions. So targeted ads are effective, especially for a siding company. Here are some strategies for Google and Facebook ads:

• Define your target audience.  The more specific your ad keywords, the better your chances of getting paying clients. For example, instead of just using 'siding,' use 'vinyl siding installation in [your city]. This targets people looking for that specific service in your area.
• Set a budget.  Start with a small budget to test which ads perform best, then scale up accordingly. A good starting budget is anywhere from $500 to $2,000 per month. Monitor how much you’re spending per click or lead to stay within your budget.
• Write compelling ad copy. Highlight your unique selling point. Answer the question "Why should homeowners choose you for their siding projects? Also, always add a clear call-to-action (CTA) to encourage clicks or calls. This includes 'Get a Free Siding Estimate or 'Book Your Siding Consultation Today!'
• Add high-quality visuals. Show before-and-after photos of your siding work to grab attention. Include professional images or videos of you or your team working on siding projects. 
• Optimize landing pages. If people click on your ads, they'll go to a landing page. Here, explain your siding services in more detail and include a simple form for easy lead capture. Make sure the page loads fast and is mobile-friendly. 
• Use retargeting.  Set up retargeting ads to reach people who have clicked on your ads or visited your site but didn't convert. For these, include exclusive deals or reminders to make them more appealing.
• Track and adjust.  Use Google's and Facebook's analytic tools to see the performance of your ads. Check your click-through rates (CTR), conversion rates, impressions, and return on ad spend. Adjust your targeting, budget, or ad copy based on which ads are performing the best.

3. Do Online Networking for Siding

Online networking makes siding lead generation more personal. You'll directly interact with homeowners or local businesses. This skips the step where clients read about you online. It goes straight to the conversation, like siding cost per square foot or siding warranty. Digital Silk reports that 6 hours a week of social media networking helped 66% of professionals get leads. Here is how to do online networking:

• Join local Facebook groups or forums. Choose groups where homeowners and businesses discuss home improvement and local services. You're more likely to find someone looking for a siding contractor. 
• Engage in conversations.  Respond to online posts about siding needs or renovation projects. Offer helpful advice and solutions. Depending on the topic, you can answer questions or promote your services right away. 
• Use direct messaging. Identify the people who need the type of siding you offer, like fiber cement siding or wood siding. Send a private message to introduce your services and ask about their needs. This directness shows authority and makes it convenient for the client. It also gives you a head start from the other siding contractors in the area. 
• Host Q&A sessions. Set a schedule and promote the session where your target audience is active. During the session, answer questions about siding types, installation, or maintenance. After, offer a way for participants to contact you for further advice or services. This builds trust and engages potential leads.
• Follow up.  Stay in touch with prospects on social media to build or nurture relationships. Share useful content like siding maintenance tips or special offers. This keeps people engaged and increases the chances they'll become paying clients or return for future needs. They may also recommend you to their friends and family.

4. Encourage Word-of-Mouth Referrals from Previous Siding Clients

Encouraging word-of-mouth referrals from previous siding clients makes you more trustworthy. A study by the NAHB International Builders' Show found that 80% of 500 contractor clients value trust and integrity when hiring. The same study found that 75% prefer word-of-mouth recommendations.

A CNBC survey also found 25% of homeowners prioritize reputation when hiring contractors. If clients have a lot of positive things to say about you, it will attract quality leads. Here’s how to encourage your siding clients to recommend you, both in person and online:

• Deliver exceptional siding services.  This is a no-brainer. If your work is high quality, on time, and exceeds expectations, clients will refer you. Even if they don’t personally recommend you, they’ll be happy to leave a positive review online.
• Ask for referrals.  Don't be afraid to ask satisfied clients to recommend you to friends, family, or on social media. They may not think it's important, so a simple request encourages them to share.
• Provide easy ways to share. Give clients referral cards or direct links to leave online reviews. The easier it is, the more likely they’ll share your business with others.
• Offer incentives.  Something as simple as a discount on future services for anyone who refers others to you will do. This way, both you and your clients benefit.
• Follow up.  After a while, check with clients to see if they're satisfied with their sidings. This is a good time to remind them that you welcome referrals. 
• Show appreciation. Thank clients who refer others to you with a personal note or gesture of appreciation. With this, you build a strong relationship and encourage ongoing referrals.

What Are the Best Tools for Siding Lead Generation?

• Snapps.ai. Lets you easily build and improve your website with drag-and-drop, AI-powered tools. It assists with layouts, color schemes, content, and even site speed. Get your siding lead generation site up and running in no time. 
• Google Analytics.  Tracks website traffic, top pages, and lead sources (search, social media, or ads). With this, you understand what’s working and where to focus your lead generation efforts.
• HubSpot CRM.  Helps you organize and track your leads and client information. Automate follow-ups, manage your contacts, and keep track of your projects. 
• Mailchimp.  Provides an email marketing tool to stay in touch with your leads. It automatically sends personalized emails, newsletters, and offers. 
• Zapier.  Automates your work by connecting all your apps. It collects leads from your website, email, and social media, and then adds them to your CRM or email system. You won't miss any leads. 
• Canva.  Create ads, posts, and flyers for your siding business using templates. Quickly make professional designs to attract leads. 
• SEMrush.  Optimizes your website for search engines to rank higher on Google. It identifies high-volume keywords, improves your content, and analyzes competitors. 
• Leadfeeder. Identifies businesses that are visiting your website but haven't converted yet. You'll know who to follow up with. 
• Hootsuite.  Manages, schedules, and analyzes your social media posts. Set up posts ahead of time to always engage with potential clients across platforms.
• CallRail.  Tracks phone calls from your ads and website. See which marketing campaigns drive the most calls. You can also analyze call recordings to improve your siding project pitches.

Should Siding Contractors Use Website Builders?

Siding contractors should use website builders to get their sites live immediately. With Snapps.ai, you don't have to spend hours on technical details like coding and schema markup. You don't even have to go through the process of hiring a web developer. All you need is Snapp.ai's simple, AI-powered tool to guide you through the process.

Another benefit is that Snapps.ai offers templates to showcase your siding services, including installation, repair, and materials. Potential clients will understand what you offer right away. Plus, this website builder includes features like contact forms, service descriptions, and before-and-after galleries. It makes it super easy to build a professional-looking site that captures leads.

Conclusion: The Most Effective Way to Generate Leads for Siding Contractors

A website is the most effective way to generate leads for siding contractors. For one, 83% of construction clients search for local services online. With a website, you have access to a vast majority of potential leads. What's more, ACHR News reports that 51% of clients check a contractor's website for info or reviews. Another 30% say they don't consider doing business with a contractor who doesn't have a website. Finally, contractors with SEO-friendly websites get 70% more leads than those without blogs or local content. As a siding contractor, it's crucial to have a website. You can quickly set one up with Snapps.ai, optimize it for local SEO, and start generating quality leads.